Applied experiential and channel marketing expertise to develop program capabilities for a newly funded Technology & Innovation Center. Aligned efforts with organizational goals, curated a skilled team, and crafted a compelling brand narrative to drive customer engagement, foster startup collaborations, and attract talented employees. Recognized by the Milwaukee Business Journal as "Milwaukee’s Coolest Office" in 2020 & 2021. Leveraged success of innovation center to drive a fundamental change in customer perception of the company from a supplier of products to the leading source of technology in the senior healthcare market. Elevated customer perception ratings from 3.5 to 4.6 out of 5 through implementation of pre- and post-visit perception tactics, demonstrating the ROI of digital and experiential marketing initiatives.

Led the creation and implementation of holistic marketing strategies, resulting in a 15% year-over-year revenue increase. Managed all aspects of marketing communications, including creative content, sales support, advertising, PR, experiential, digital, email, and social media. Supervised a team of specialists, promoting collaboration and ensuring successful project execution.

Partnered with business leaders to drive impactful customer event marketing strategies, creating compelling content and immersive experiences to achieve goals. Achieved a 4.8 out of 10 satisfaction rating across events, showcasing commitment to exceptional brand experiences. Engineered strategic campaigns based on the customer journey for amplified engagement and goal realization.

Supported logistics for all customer experience functions, including customer visits, events, and tradeshows, with a focus on enhancing processes for customer visits and refining the congratulatory gift program.