Marketing communications expertise, contributing to key projects with nonprofits, small businesses and public service organizations.

The Waters Senior Living creates communities that thrive by offering living and working experiences centered on hospitality and wellbeing programs developed in partnership with the acclaimed University of Minnesota’s Center for Spirituality and Healing.Recruited to lead all marketing, sales and communications for present and future developments. Created marketing platform from website to dynamic nurturing campaigns leading to prospect generation significantly above industry averages. Combined technology with best practices and data-driven insights to launch digital and web-based marketing, sophisticated sales reporting / metrics for bottom line impact and reputation management. Since taking responsibility for sales, launched sales targets, expectations and CRM system, The Waters occupancy has reached all-time high. Expanded relationships with The University of Minnesota, The Alzheimer's Association and the Walker Art Center to gain exposure with key stakeholders and increase value for present residents and families. Focused communications to generate earned media increasing exposure. Together these strategies have generated responses well above industry standards.

Global high tech start-up for large-scale agriculture. Responsible for building marketing and communications foundations including CRM and marketing automation, digital marketing and PR. Increased awareness via earned media, SEO and industry participation leading to largest customer gain in 2014. Media spokesperson, represented Conservis at national and global conferences and seminars. Drove publicity for Series A funding leading to key press mentions and investor interest.

A $175 million multi-platform public media company, the largest owner and operator of public radio stations (Minnesota Public Radio, Southern California Public Radio, Classical South Florida). Produces national radio programming reaching 19 million weekly listeners nationally. Key national programs include BBC World Service, the Marketplace portfolio and a world-class Classical portfolio.Responsible for leading the value proposition, research, and branding for all marketing, communications and e-commerce initiatives, enterprise-wide.  Heavy CEO strategic support via social media and communications; corporate issues management and internal communications. Staff member of Board Audience Services Committee.  Strategic positioning for winning BBC World Service distribution.   Reported to Sr. VP Shared Services; led team of 30 including directors, managers and creative staff.

Led communications, marketing, digital services and research teams through organizational milestones: Founder/CEO transition with heavy board involvement; launch of classical station in south Florida with multi-cultural audiences; marketing, communications and research for national programing and digital expansions. Exploration leading to launch of CRM.

Assumed broader scope of accountability, expanding leadership of creative, marketing and e-commerce team after heavy turnover in marketing leadership.  Included all interior design and signage for new multi-million dollar building; key donor and industry events.  Turned around multi-platform commerce operation. Responsible for $1.5M P&L of e-commerce.

Responsible for establishing creating and directing the Target brand for all Target Corporation digital entities – primary focus – launching Target online at cusp of e-commerce boom.  Led team of 75 employees and 25 contractors internal team and outside agencies in creative planning, operations, design and copy to produce over 30,000 executions annually. Directed multi-million dollar budget for all Target interactive/web programs from direct selling and consumer relationship management to branding and retail support.  Work recognized by numerous industry awards: Ad Age “Best of 2004” to Macromedia site of the Day. as well as Webby’s People’s Voice, HOW, AIGA, Retail Advertising Council. Represented Target on the Association of National Advertisers Technology Committee. Reported to President, Target.com.

Directed $65 million budget and team of 42 for a 120 million-circulation direct marketing program (catalogs, collateral, websites, e-mails).  Under the brands Target, Marshall Field’s, Signals, Wireless and others, sold apparel, home and gifts with over $150 million in sales, well above projections and industry averages. Reported to General Manger of Target Direct.

High Tech start-up providing B-to-B digital workflow and delivery systems for graphics and entertainment industries. Brand steward, positioning organization as responsible, results oriented e-business provider in height of Internet bubble. Led 18 staff and outside resources for global business-to-business high tech start-up in graphics and entertainment fields.  Responsible for all global marketing and communications including IPO preparations, sales support, lead generation and conferences.  Reported to VP Operations.

Consulted and handled projects for major Twin Cities corporations ranging from Pillsbury to Northwest Airlines and the Star Tribune. Directed multi-cultural and international agencies for Northwest Airlines from casting and shooting in China, Hong Kong, Japan, Texas and LA to post production and promotion. This $1.6 million production generated strong internal and industry recognition. Developed consumer and trade promotional recommendations for Pillsbury; Created loyalty programs and community retention efforts to defend and increase profitable subscribers for the Star Tribune.

Management Supervisor of advertising planning and implementation for agency’s consumer products accounts; clients consistently were agency’s top ten revenue producers; pitched and won incremental business in consumer categories. Directed multi-disciplined campaign for 3M including first digital promotion, resulted in increased revenue and market share; direct response effort had over 10% of all US teen girls responding to campaign.

Clients: Nabisco, Cadbury-Schweppes, Sara Lee, American Home Products, SC Johnson, Tampax, Star Tribune, Land ‘o Lakes.Account leadership for blue chip consumer brands at agencies including Saatchi (Dancer Fitzgerald Sample, William Esty) Bozell. National and regional clients included Nabisco, SC Johnson, Sara Lee, American Home Products, Tampax, and Star Tribune. Developed advertising, branding and promotional efforts for national and regional products; managed significant media budgets and supervised research and analytics for creative and paid media; business to business and sales.

Worked closely with distributors and brokers to push premium-priced commodity products for restaurants, hospitals, healthcare facilities and schools.