Mary Popejoy Email & Phone Number

Norfolk, Virginia, United States

Supervises, schedules and evaluates the Public Affairs team.Coordinates and collaborates communication strategies and tactics with Creative Services team.Works collaboratively with designated city departments to create strategic communication plans.Plans and support special events.Serves in the Joint Information Center (JIC) when activated.

Chesapeake, Virginia, United States

Led development and execution of digital strategy and user experience across web, social and mobile channels aligned with the company's strategic plan and initiatives. Partnered with teams across the growing company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology..

Norfolk, Virginia, United States

• Coordinated efforts with 40 personnel across 20 organizations, raising $67K in financial aid for Navy personnel and families.
• Directed strategic communication solutions for COVID-19-impacted events-- including Notre Dame commissioning ceremony-- provided team building, training, and professional development for Media staff.
• Used social media management and intelligence tools to target online audiences, demographics, and peak times to increase authentic connections.
• Developed and maintained effective professional working relationships with civilian organizations and local media.
• Provided effective editorial judgment in the production of 600 multimedia products.

Norfolk, Virginia Area

• Provided supervision to a media department that processed work requests across three work centers, producing 98 newspapers, 100 stories, 6.854 photos, and 62 videos, highlighting the ship and its crew.
• Demonstrated excellent interpersonal skills in meetings, conferences, briefings, and interviews.
• Skilled in managing multiple projects at once in stressful environments.
• Focused on staff development which led to 100% retention, five career development boards, three Meritorious Advancement Program promotions, five advancements, and three occupational specialty qualifications.

Norfolk, Virginia Area

• Provided guidance and training to 5 collateral duty public affairs officers on the technical aspects of writing and photography, which increased multimedia content online by 50%.
• Supervised the production of 1K images, 100 graphics, and 36 videos with more than 600,000 views to highlight expeditionary forces.
• Expertly guided 12 Public Affairs Officers through numerous Navy and Fleet Weeks, media queries, community relations funding requests, and internal and external media coverage across the fleet, flawlessly.
• Instrumental in the re-branding of 8 Navy Expeditionary Combat Command Forces fact sheets, Defense Support to Civil Authorities trifold, and 18 Echelon IV storyboards, which ensured critical alignment of the structural.

Norfolk, Virginia Area

• Created monthly newsletter to deployed Sailors, ensuring they are up to date on Navy and deployment resources.
• Created and released 45 multimedia products to internal and external news outlets and the unit’s social media platform.
• Led a team of 7; raised $4K for charities selected by donators during the Navy-Marine Corps Relief Society fund drive.
• Created multimedia training plan that fostered creativity and increased command information products by 50% across all online platforms.

Norfolk, Virginia Area

• Led team of Public Affairs professionals in creation, development, and release of 25 news articles and 60 photos, to effectively share the Navy’s story to a global audience.
• Organized 6 media engagements, and multiple “I Am A U.S. Veteran” projects which featured 45 the Navy’s best and brightest women in Hampton Roads who supported overseas conflicts.
• Served as Senior public affairs manager responsible for handling confidential/sensitive matters appropriately.
• Served as Deployment Coordinator-- assisted 50 Sailors through the IA screening process, deployment, and re-deployment, also maintained 100% monthly contact to ensure the Sailors and their families had the tools and.
• Reinvigorated organization’s communication which increased production by 50%.
• Developed positive working relationships with the news media, community leaders and citizen organizations for ship departures, homecomings, and community relations engagements.

Norfolk, Virginia Area

• Orchestrated Public Affairs support for Panama/American Exercise and real-world events, while maintaining Public Affairs continuity during turnover of the Public Affairs Officer and Deputy Public Affairs Officer.
• Coordinated 6 media engagements for ship homecomings, departures, exercises, and SECOND Fleet’s change of command and retirement ceremony to disseminate news and information.
• Developed and maintained effective professional working relationships with news agencies and public affairs offices.
• Supervised the release of 4 Fleet Focus Newsletters, 6 media advisories, 50 press releases, 140 images, and daily content updates to the SECOND Fleet portal and Facebook page.
• Coordinated 48 command medical tests for 350 Sailors with zero discrepancies-- revised the command instruction and directive to align with the Military’s Substance Abuse and Prevention Control program.

Norfolk, Virginia Area

• Mentored and led a diverse team of junior Sailors during shipyard maintenance and certifications, and skillfully prepared division for Board of Inspection and Survey, Maintenance and Material Management Inspection.
• Coordinated with General Dynamics to procure essential camera gear and software to support mission requirements.
• Supervised completion of the 2008/2009 Cruise book and 2009 Command Operations Report through copy editing and verifying content.
• Coordinated with Navy Public Affairs Support Element – East to film Fleet Week New York “Shout Outs”, providing Sailors from New York the opportunity to “show some love” to their city and loved ones.
• Impeccably planned and directed all Public Affairs facets of Fleet Week New York and Port Everglades 2010-- such as numerous distinguished visitor and ship tours for 85,000 people, and showcasing the ship, its.

Norfolk, Virginia Area

• Supervised 6 Sailors in the dissemination of 400 images, 15 stories, 12 editions of the Gator Times, Daily News Updates, 120 print jobs, and 18 reenlistments.
• Maintained and operated state-of-the-art media equipment worth $80K.
• Developed photo archival system, which reduced the number of hours it takes to find imagery.
• Implemented efficient, effective assignment tracker allowing Sailors to clearly document their accomplishments.
• Edited, proofread copy, managed workloads, and timelines.

United States

• Authored 200 news articles for the weekly Northwest Navigator in support of a readership of 20,000 people.
• Served as the Northwest Navigator editor in the absence of the paid editor with no loss of production.
• Demonstrated total commitment to the professional development of subordinates, resulting in 100% retention and advancement.
• Skilled in producing written publications as editor of the Northwest Navigator.
• Provided vital leadership for the integration of assets during a complex merger of 2 major naval bases.
• Coordinated and executed Media Plan for 7 Media outlets and military journalists in support of USS Camden’s homecoming.

Djibouti

• Produced articles in 9 African countries directly supporting 300 specialized missions throughout the Combined Joint Task Force- Horn of Africa area of operation (Sudan, Somalia, Djibouti, Ethiopia, Eritrea, Seychelles.
• Developed and maintained effective professional working relationships with inter-agencies, foreign governments, and multiple branches of the military.
• Led 5 journalists from 3 services in the release of mission critical information. Expertly released 52 news articles, 100 images and 33 videos. Overall effort helped to publicize the organization’s strategic message of.
• Developed subordinates’ competence and confidence by instilling a mass communication approach to journalism.

Italy

• Produced 80 television newscasts, 30 radio news stories, 8 television news spots, and over 150 television news stories, of which 75 aired Europe-wide.
• Researched and wrote video scripts for newscast elements and television programming.
• On-air host for the American Forces Network Sigonella Evening News for 18 months.
• Demonstrated oral, written, and visual communication techniques as on-air talent and one-on-one interviews.
• Demonstrated television production techniques as a news anchor and radio deejay.
• Conducted 500 live and pre-recorded radio shows for the morning and lunch time slots.

United States

• Practiced Seamanship on 3 tugboats. Transferred mooring lines from tugboat to ship and back again.
• Practiced boat etiquette, passenger safety.
• Secured mooring lines forward and aft while escorting ships and submarines from sea to shore and vice versa.
• Responsible for the preservation of the vessel, line maintenance, and general cleanliness.
• Completed 200 hours of on-the-job training at Naval Station Norfolk Public Affairs Office to support an interdepartmental transfer to pursue becoming a Navy Journalist.

Master Of Arts - Ma, Communication, Journalism, And Related Programs

Bachelor Of Science - Bs, Journalism

Master Of Science - Ms, Integrated Marketing Communication