• Day-to-day management of tactical media plans while working to implement the brands overall media strategy focusing on e-commerce and brand campaigns (awareness, consideration and purchase)• Leads in recommendation of media mix, site partners, spend and strategy for all media channels• Lead planners and buyers to guide flighting strategy across all channels (digital, TV, OOH, print) and helping to guide the creation of flowcharts• Partner with internal teams to ensure strategic direction and goals (i.e. ROAS, CPSV, brand lift) are achieved and reflected through the tactical plan recommendations • Work with specialty teams to ensure campaign launch• Team up with analytics to provide recommendations for optimizations and insights based on weekly digital reporting and quarterly business reviews• Collaborate with directors and VPs to organize and manage workflow for the team to fulfill the needs to media planning, analysis and additional requests• Leads and oversee monthly budget & billing process, from actualizations, draft billing and final invoices

• Lead and manage national and local media campaigns to effectively deliver brand objectives and targets• Ensure best practices for setup and ongoing management of campaigns• Oversee optimizations of campaigns to deliver ongoing performance• Manage monthly campaign budgets• Drive innovation and creative solutions for brands• Manage and support direct reports for personal development, career development and mentorship• Work with other department leads to ensure seamless work flow and collaboration between departments

• Creating comprehensive, strategic and tactical paid media marketing plans that include: Linear TV, OOH, Print, Streaming Audio, CTV, OLV, High Impact, Display, Native, Paid Social (Facebook, Instagram, TikTok, Twitch), Paid Search and Direct to Site• Works with account management, project management, buyers and ad ops teams to ensure quality tagging/trafficking, optimizing, negotiations, vendor communications, screenshots/POPs, etc• Maintain client budgets and billing with a paid media budget of ~$60M• Work with analytics team for weekly reporting, ensuring we are hitting campaign spending and KPI goals. On-going analysis and evaluation to optimize creative messaging, budgeting and placements across paid channels• Research and analyzing new strategies and emerging platforms within paid media• Uses MRI, competitive research and past campaigns to build future campaigns with an emphasis of exceeding past KPIs• Builds and maintains strong vendor relationships

• Planning, development, implementing and management of multi-media advertising campaigns• Using Scarborough, Resonate and SQAD data to research and plan• Maintaining flowcharts, managing budgets and evaluating/creating media POVs• Analysis and reporting of digital (search, social, programmatic, etc) and traditional media (Broadcast, cable, OOH and print) • Uses market research information, such as demographics, media usage, ratings and the type of content in a given vehicle to choose the best possible venue or medium for an advertising campaign • Plans, buys and manages CPC campaigns and social campaigns• Weekly, quarterly and campaign end reporting • Monitor competitive spending and creative

• Development, planning and execution of media campaigns (85% traditional-15% digital)• Acquiring and negotiating advertising space to fit clients budgets and target audience needs• Uses market research information, such as demographics, media usage, ratings and the type of content in a given vehicle to choose the best possible venue or medium for an advertising campaign • Develop campaign end, year end, quarterly reporting and presentations for client (in collaboration with team)• Ensures proper delivery of advertising materials and accurate creative rotation • Oversee client promotions and added value opportunities.• Monitor competitive trends and marketplace conditions• Manage new vendor relations, monthly client billing

• Aiding in the development, planning and execution of all media campaigns- both traditional and digital • Verification and reconciliation process of invoices, tearsheets and proof of posts• Assist to ensure proper delivery of advertising materials and accurate creative rotation• Oversee client promotions and added value opportunities. • Monitor competitive trends and marketplace conditions• Manage new vendor relations

Advise current President and Vice President on advertising club of richmond events, strategy, etc

•Create monthly social media strategy •Maintain Facebook, Instagram, Twitter and LinkedIn pages •Manage membership•Monthly member happy hours, Richmond Show, Speaker Series, Addyshack, etc.

•Find and lead acquisition of opportunities through government solicitation websites•Prepare proposal materials and submit •Project management throughout proposal process

•Develop monthly marketing strategies for website, social media and email marketing. Maintain Elite Contracting Group website, Facebook and LinkedIn accounts to engage current clients and attract new clientele. Create new content for new releases and Facebook/LinkedIn posts. •Update and maintain Salesforce Accounts, Contacts, Opportunities and Dashboards for workforce allocation and forecasting. •Uses Google Analytics to monitor and track website traffic and social media campaigns. •Created RFP database for a streamlined approach to proposal creation and submission that reduces work load and quickens response time for all team members. Edit and revise proposals as sees fit. •Create monthly reports for, which include scheduling, action items, economy of scales cost savings, task order status and progress reports for two multi-year, $10MM client.

•Planned, cost out, and bid commercial projects with <$200,000 in value. •Manager of over 100 accounts receivable accounts. Developed all billing, configured monthly sales tax and answered customer questions about billing. Job cost all projects to project monthly Return on Investments (ROI)•Manager of over 50 accounts payable vendors. Managed payments to the vendors, maximized discounts. •Issued monthly statements to keep all accounts current and paid on time. Followed up with customers on overdue invoices.