Mary Rapaport Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

You have a go-to-market strategy. Is your team ready to take you there? I help organizations launch transformative initiatives in a way that empowers front-line employees, customers, and partners to embrace and use new capabilities. New programs, product launches, and other go-to-market initiatives can transform your organization and drive loyalty and growth. And they’re most effective if you reach and train the people who carry the message and use the program. Frontline employees, long-time customers and hot new prospects may need time, attention, and thoughtful training before they fully embrace a new initiative.Do you have a strategy to get them on board and keep them there?I use my experience in learning strategy, marketing, customer experience, learning & development, and business operations to create customized learning roadmaps that engage, intrigue, and build enthusiasm in your target audience. My approach helps you accelerate your initiative’s time-to-impact with strategies to teach people new skills and motivate them to adopt new approaches and practices.

Greater Minneapolis-St. Paul Area

Providing high-energy instruction and coaching to sales professionals who want to improve their conversations with customers and generate more business for their organizations.

Greater Minneapolis-St. Paul Area

Supporting Sales Enablement initiatives, building and delivering sales and marketing training programs, developing marketing teams by helping increase capabilities and modernize strategy, knowledge, education and processes. Teaching entrepreneurs and small businesses owners sales and marketing concepts to build their business. Instructional design, courseware development, facilitation, and needs analysis. Develop customized training programs to help teach teams new software applications, new processes and new concepts. ♦ Building Sales enablement and Sales training programs to help companies accelerate revenue generation ♦ Leveraging Product, Marketing, Sales Operations and Training resources to help Sales have more effective conversations with their customers. ♦ Develop growth strategies for small professional services companies looking to grow ♦ Develop training programs for marketing, strategic thinking and strategic account planning. ♦ Introduce product training, marketing campaigns and sales training programs for product launches ♦ Design demand generation and thought leadership campaigns to drive leads ♦ Provide strategic account planning and product sales training for effective customer conversations ♦ Create key messages and unique positioning to differentiate company in a saturated market.

Minneapolis, Mn

Designing an organization aligned with growth and by upskilling people, tools and processes, I dramatically increased the company’s B2B capabilities delivering a competitive advantage.Leveraging brand research, I introduced new B2B new Public Relations and Thought Leadership strategies that helped the company differentiate itself, dramatically changing the market conversation, positioning workforce education as a critical, strategic business resource.Defining a clear B2B value proposition and by building integrated B2B marketing strategies, I delivered demand generation campaigns that encouraged target customers to raise their hand, resulting in new levels of high-quality leads.Launching strategic product training programs, I partnered with key business unit leaders and sales management to develop training to increase product knowledge, positioning, key messages, objection handling, competitive selling and overcoming common customer objections.Bringing a strategic, customer focus, I introduced a new strategic account review process for Sales to analyze account penetration and develop new strategies to grow share of wallet with target accounts.Galvanizing the team around improving sales ability to communicate the value propositions of key products, I developed product training programs for Sales to increase the quality of customer conversations.Helping the organization understand B2B marketing, I developed and delivered B2B Marketing workshops to help align consumer and B2B marketing efforts.Brand Strategy | Demand Generation | Product Launch | Sales Enablement | Sales Training | Product Marketing Strategy | Thought Leadership | Public Relations | Content Strategy | Research | Marketing Automation | Events

Eden Prairie, Mn

Building the strategic impact of the marketing communication function, I introduced product marketing strategies, demand generation, thought leadership and integrated marketing programs.Partnering with Sales, I developed new digital marketing capabilities using marketing automation tools, launching demand generation, lead qualification and nurturing, resulting in approximately 5000 new leads to over 50 sales people and hundreds of distributorsEnabling Sales to better position strategic products, I developed an eLearning and on demand presentation platform, developed curriculum structure for the Impact Selling Workshops, developed and delivered workshops for distributors and sales team to help them effectively position key products with target customers.Accelerating product launches, I created a tiered approach to promotional planning that aligned with strategic goals; delivering 15+ high impact product launch programs and lead generation campaigns to drive growth.Maximizing SEO, I led an initiative to SEO optimize web content, delivering double digit increases in SEO product page ranking and increasing the number of inbound leads generated.Working across Engineering, Sales and Marketing teams, I led the development of a content marketing strategy, resulting in highly engineered customer journeys designed to convert prospects to customers by providing them with the right content at the right time.Rebranding the Power and Controls business and launching the company’s first IOT product, providing an exciting and differentiated product portfolio platform. Brand Strategy | Content Strategy | Product Launch | Demand Generation | Marketing Automation | Customer Journey Mapping | Lead Nurturing | Integrated Marketing | Events

Eden Prairie, Mn

Promoted after only 9 months in the role, I drove new capabilities, processes and efficiencies to enable improved performance in the Marketing Communications team. Working with Product Management and Sales, I helped the team build tools and campaigns that helped launch products and drive sales.

Bloomington Mn

Complimenting the strong master brand already well-established in the industry I introduced a new Americanized brand position that helped US-centric customer base better connect to the company brand.Establishing the program for Voice of Customer, I conducted baseline research, customer focus groups to connect areas where customer experience would drive a projected increase in share of wallet. Driving new product launches, I’ve implemented product marketing strategies driving integrated marketing communications and lead generation programs, Product Marketing communications strategy and programs Supporting sales growth, I designed detailed gap analysis process to assess each sales person’s level of technical and positioning product knowledge by partnering with technical product experts and sales leadership and developed, designed and deployed key product training programs for Sales, partnering with product management and audiology teams, teaching technical performance and competitive positioning. Integrated Marketing Strategy | Direct Marketing | Sales Training | eLearning Programs | eMail Marketing | Public Relations | Social Media Marketing | Digital Strategy | Product Launches | Events

Building the marketing function for the company to grow, I recruited rockstars and implemented core processes for sales enablement and brand positioning.Implementing the company’s first Product Management function I helped leverage Market Analytics to deliver insights and establish programs to drive market opportunities, providing focus for maximum growth and profit in targeted product categories.Enabling a more rigorous approach to account planning and increased share of wallet, I developed the company’s first territory and account planning process that delivered a systematic action plan for organic and new account development. Creating a Public Relations Strategy, I was able to position the company as an industry thought leader and solutions provider.Thought Leadership | Public Relations | Account Planning | Sales Enablement | Product Management

I was recruited to build the company’s first marketing function and was successful in implementing critical marketing functions to position the company to meet its goal of doubling in five years. Establishing integrated, multi-channel marketing, I helped the company identify core value propositions and key messages, resulting in better market position that transformed the company from a local provider to a global presence, supporting a 30% increase in revenue.Implementing high-impact demand generation programs, I was successful in building lead generation capabilities delivered high-quality sales leads via multiple channels. The result was a 39% increase in the number of leads and a 132% increase in lead quality.Rebranding the company to compete in a global marketplace, I built a new internal and external brand position that helped the company achieve double-digit growth in Medical, Aerospace, Military and Industrial applications.Enabling Sales with better insight and account intelligence, I helped establish the company’s territory and account planning process to maximize opportunities in target industries. Strategic Marketing | Product Marketing | Brand Strategy | Demand Generation | Research

Starting as a contractor and promoted to a marketing communications specialist at Emerson’s Power and Water Solutions division, my passion for all things digital gained me a reputation as someone who knew how to leverage technology to drive marketing forward. • I developed Emerson’s “Course Wizard” which was a web-based configurator designed to build market intelligence and generate training leads.• Because the concept of CRM was new, I worked with a developer to create MasterMine™, Emerson’s first web-based campaign management tool.• I pioneered the concept of using webcasts to engage with customers and employees and developed the company’s first online training module, ushering Emerson into the eLearning market.I also had the opportunity to run an agency search and was part of the team to rebrand Westinghouse Process Control as one of the Emerson Process Control companies.And remember back in the day when we all wondered if the internet could be used for marketing? My leading edge work in digital attracted the attention of Emerson’s eBusiness team and I was recruited to join them to help promote eBusiness initiatives to marketing directors and VPs, supporting 18 company divisions across North America, Europe, Middle East, and Asia. As part of this initiative, I developed the country’s first offshore B2B telemarketing team in Manila, developing teams, programs and processes for telemarketing, lead qualification, lead generation, data cleansing and enhancement, data analysis, and market research.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, International Business

Certificate, Creating A Market-Focused Organization

Certificate, Strategic Planning, Scenario Planning

Certificate - Instructional Design, Curriculum And Instruction

* Best practices for conducting a needs assessment, job/task analysis, and course design and development. * Using a structured.

Action Selling Certification, Selling Skills And Sales Operations

Bachelors, International Business

Master Of Business Administration - Mba, Marketing