Mary Rich Email & Phone Number

Mary has been focusing on delivering new narratives in unexpected formats and striving to integrate powerful stories that connect to culture. She has been freelancing at agencies as well as branding work for her personal clients. Most recently helping to transform a leading Scrub Uniform Co. from B2B to B2C in the 80 Billion dollar scrub industry as well as work for BPD to launch a new branding campaign for HCA Health-Care.

Since 1970, Gulfshore Life magazine has captured the vibrant spirit, style and natural beauty of Southwest Florida’s Gulf Coast, from Fort Myers and Cape Coral down to Naples and Marco Island. The region has grown in recent years to become an international hotspot that attracts sophisticated, cosmopolitan residents and visitors from all over the globe. Our coverage of local personalities and pursuits, from arts and entertainment to fashion, real estate and the luxury lifestyle, helps these residents and visitors enjoy the best of the region. The magazine has earned numerous state and national awards for writing, design and publishing excellence—including recognition as 2017 and 2018 Magazine of the Year from the Florida Magazine Association.

United States

Mary is a strategic, entrepreneurial and creative thinker with a history of work that has driven both business and brand growth across a range of categories from retail to financial services. Mary is a hands on leader with a passion for connecting people to stories and ideas that inspire. She helped brands deliver new narratives in unexpected formats and to integrate powerful stories that connect to culture.

Mary directed and developed concepts and executions in a cross-disciplinary manner. Hands-on when developing strategic concepts. Lover of storytelling, she created innovative and effective digital communications, lead teams on multiple accounts including LG, Cappella & Chili’s. She was the strategic and conceptual leader on projects, she concepted and led the execution of pitch-winning ideas. Evident by her business wins, including LG and Ahold brands.

Boston

Mary is responsible for leading the conception and execution of multi-channel, integrated advertising campaigns for clients such as Procter & Gamble, Fidelity, Ocean Spray, Titleist, McDonalds and Boeri, managing creative teams and daily creative output, and providing Digital, Mobile and Social Media thought leadership. Mary involves herself in every aspect of a creative campaign from the initial strategic brief to the final product, making sure it delivers against the client's marketing plan. Mary also worked on Pearle Vision where she over saw the integrated campaign and website design with the Virtual Try-On feature. She also worked on the complete redesign for all In-store packaging, and POP that received accolades and was credited to raising the perceived value of the products.

Boston

Primary Accounts: Gillette and Proctor & Gamble• Re-launched Gillette’s failed Right Guard Body Spray as the reinvented “Tag” Body Spray.• Co-managed creative team in re-naming, re-designing and re-marketing the new Tag product. • Co-managed development of integrated Tag campaign (TV, Print, Digital) • Developed an integrated campaign to re-launch ESPN’s fantasy football site, making ESPN the #1 fantasy site online. • Won multiple awards for her ESPN print and TV work including One Show, Kelly, CA and Hatch Gold.Account: Titlelist • Launched Tiltleist’s new NXT Tour mid-range golf ball • Developed 3 TV & Print campaigns over 3 years • Worked with celebrities and pros alike • Various work on other accounts: Ocean Spray, Fidelity, Citizens, Pergo

• Developed TV, Print and catalog cover designs for L.L. Bean • OOH work for Nextel • Brought in the Boeri helmet account. Then created award-winning advertising that essentially launched the helmet category, making Boeri the number one brand by being first in the game.• Responsible for the Boeri print campaign that protected hundreds of thousands of heads, was featured in CA and One Show and won and a coveted Cannes Lion.