Mary Roan Email & Phone Number

Eden Prairie, Mn, Us

Eden Prairie, Minnesota, United States

St Louis Park, Minnesota, United States

Responsible for execution of all email marketing campaigns, workflows, and app messaging in support of Radisson Hotel Group Americas marketing and loyalty teams. Collaborates, strategizes, and advises same teams towards email best practices and data driven success.Investigates and manages towards solutions for all data issues. Partners with ESP vendor, Epsilon, on projects and is subject matter expert on segmentation, email database, and email marketing tool, PCM People Cloud Messaging.

Minnetonka, Mn

Responsible for execution of marketing campaigns in support of five Carlson Rezidor hotel brands and Club Carlson loyalty group. Expertise in creation of email campaigns within responsive HTML templates using email best practices. Facilitates legal review, performs quality assurance review, develops segmentation, deploys email campaigns and provides post launch analysis, Strong background with database segmentation and web-based email marketing tool, DREAM.

Coordinated teams across partner airlines to automate the elite reservation upgrade process providing an expected benefit for our most valuable customers while meeting merger announcement deadline. Facilitated the creation of monthly dynamic and personalized account statement for over six million loyalty members. Supported loyalty product owners and marketing teams by implementing promotions and programs on loyalty database. Contributed to the successful integration of Northwest Airlines WorldPerks program into Delta Airlines SkyMiles program creating the largest loyalty program worldwide.

Eagan, Mn

Designed and executed specialized automated airline fares and pricing across multiple distribution channels providing industry leading automation and ensuring a successful partnership in the SkyTeam Airline Alliance. Implemented electronic promotional offers submitted by loyalty marketing resulting in increased efficiency and accuracy. Created and maintained pricing database in support of competitive pricing posture worldwide while meeting three daily filing deadlines. Facilitated the automation of corporate sales products across multiple departments and distribution channels resulting in increased revenue and productivity for sales agents.

Greater Seattle Area And Greater Minneapolis St Paul Area

Designed and presented the training program for new reservation platform for specialty sales agents. Created and negotiated travel contracts based on inventory, seasonality, routing, competitive information and revenue analysis. Coordinated travel itineraries and negotiated airfare for group travel. Sold and promoted Northwest Airlines at the national and international levels.