Mary Roberts Email & Phone Number

Herndon, Va, Us

Bethesda, Md, Us

• Support the execution of promotions that drive incremental revenue and increased engagement in Marriott Bonvoy• Develop communication plan in support of Points Multiplier new product launch• Manage Salesforce queue for daily review / approval of hotel-specific and continent-based promotions (MEOs) and prepare quarterly reports and insights• Lead content strategy and development for the Promotion Center of Excellence quarterly newsletter (internal) highlighting promotions across the organization, industry trends, and noting best practices outside the travel vertical

Bethesda, Md, Us

• Supporting the strategic direction and growth of the Collection brands• Driving a unique and differentiated end-to-end brand experience for the target customers• Collaborate with global brand marketing team to ensure brand marketing initiatives are being represented and executed

• Lead go-to-market strategies, messaging and content development for various clients• Event support for on-site logistical elements (i.e., registration, high profile guest escort, etc.,) for Congressional Medal of Honor Society, World War II Foundation, and Marine Corps Scholarship Foundation

Reston, Virginia, Us

I lead innovative marketing programs articulating our value proposition to target audiences (candidates / B2C and schools/ B2B) and lead demand strategy for our portfolio of assessment products and services (the GMAT™ exam, GMAT Prep, etc.,). • Plan, manage, and execute two product launches in lockstep with our Product and Marketing teams• Develop and maintain a deep understanding of our target market via research into our customer base, competitors, and industry reports, to inform differentiated product messaging and go-to-market strategies• Support the marketing team in their efforts to build and execute on demand generation programs that speak to the personas• Lead ongoing product education to schools and candidates on topics such as: price increases, test security and score reporting enhancements● Direct report responsibilities

Herndon, Virginia, Us

LEAD YOY enrollment growth (2019: 92%; 2020: 122%) at a new product start-up within Stride Inc., a billion-dollar revenue EdTech company• Define and oversee go-to-market plans for Stride Career Prep, resulting in YOY growth in student enrollments and revenue.• Communicate the value proposition and marketing strategies to stakeholders to gain alignment.• As the LOB lead, champion voice of the customer in cross-departmental projects at both the local and corporate level to ensure marketing and enrollment objectives are met.● Direct report responsibilities

Bethesda, Md, Us

Lead award-winning campaigns (Residence Inn, Fairfield and TownePlace Suites) within the Marriott portfolio driven by key consumer-insights to reach both B2C and B2B audiences ● Define and implement entire B2B ABM (account-based marketing) plan resulting in above benchmark engagement with Fortune 500 audiences on LinkedIn and comprehensive sales enablement• Protects, celebrates and grows the brand(s), enhances marketplace relevance and delivers the brand promise • Develops, creates, and measures impact of brand marketing to include: brand voice, marketing activation and guidelines, brand messaging, advertising, photography and guidelines, brand integration, public relations, brand experience partnerships, experiential marketing and events, brand website development, hotel websites, promotions, marketing innovation, key continental regional pull through strategies and tool content development. Brand steward for internal and external stakeholders to ensure brand’s message and identity is being pulled through consistently at all consumer touch points• Communicate expertise to stakeholders in brand insights (i.e., consumer target and behaviors), key brand marketing objectives, strategies, initiatives, key business / performance metrics as well as marketing program details● Lead successful partnerships and integrated co-branded campaigns with Under Armour Connected Fitness™ (pre-mapped running routes) and The Container Store® (elfa® closet system) which lead to increases in perception, competitive differentiation and category leadership● Direct report responsibilities

Bethesda, Md, Us

Lead digital B2C / B2B marketing for a young brand within Marriott whose profitability depended on robust sales enablement within the Fortune 500 and integration with Marriott.com (7th largest retail website in the world), resulting in the brand being bought by an outside competitor. • Develop and execute interactive marketing strategy across channels of ExecuStay.com, SEO, Paid Search and Social Media• Lead the integration with Marriott.com – allowing ExecuStay to be the 1st corporate housing brand to offer comprehensive online booking with real time inventory access• Ensure common understanding of how marketing project deliverables improve brand’s financial position, support brand identity, and enable more optimal user / guest experience● Direct report responsibilities

Bethesda, Md, Us

The starting point of my Marketing career began at the world’s #1 travel loyalty program, Marriott Rewards, leading impactful CRM/Retention initiatives which resulted in LTV (+6%) and satisfaction scores (+3.25 basis points). • Designed, managed, and executed programs and initiatives focused on improving the Marriott Rewards core retention strategy• Ensured member touch points were equipped with appropriate communication and training in order to deliver member recognition and benefits • Responded to various business-related inquiries by applying specific knowledge and experience of how systems drive core loyalty program processes and capabilities

Bethesda, Md, Us

• Managed the RFP / RFI process for various internal clients: from documenting business / IT requirements to contract execution• Captured performance measurements from strategic (top tier) vendors

Bethesda, Md, Us

• Researched and analyzed product pricing and quality, and made recommendations to improve commodity programs, thus improving property savings and value capture • Developed communication to introduce new or changed programs to broad internal audience