Mary Ruth Matthews Email & Phone Number

New York, Ny, Us

Dallas, Texas, Us

• Develop and execute digital strategies and new digital initiatives for key agency clients• Collaborate with internal teams (creative, paid social, and client engagement) and clients to execute against a diverse set of high-priority digital initiatives• Manage relationships with client and internal digital partners, to provide guidance on up-to-date best practices• Develop guidelines for posting cadence, talent use, and resource deployment

Lubbock, Tx, Us

• Developed paid social campaign strategies for each client based on the client’s KPIs, historical benchmarks, target audience size, creative content, length of campaign, and available budget• Worked with agency creative teams to create content for over 30 clients• Monitored campaigns daily and made optimizations when necessary to ensure positive performance• Analyzed campaign results and provided insights for each campaign with clients monthly• Provided recommendations to agency clients for improved engagement and social media interactions for their brands • Directed interns and evaluated progress related to content creation, copywriting, campaign optimizations, and event planning• Managed 5 content developers on a daily basis • In charge of inbound strategy to drive leads through organic and paid traffic to client websites• Oversaw and strategize for 20+ accounts every month • Manage, place, and implement digital creative across social platforms for over 30 clients• Aided in establishment of Albuquerque branch operations, processes and branding

Lubbock, Texas, Us

• Managed all marketing efforts across multiple platforms to generate sales leads • Utilized CRM tools in order to drive conversions • Oversaw creative development of all marketing communications from inception to delivery• Managed all external vendor communication, projects and billing• Ran point on home staging/ production design for video and photography marketing deliverables• Oversaw web development and maintenance of venturahomestexas.com

• Planned, executed and evaluated paid social media strategies for all agency clients • Implemented and enforced best practices for social media content, scheduling and audience targeting • Created organic content calendars for all agency clients across Facebook, Instagram, Twitter and Pinterest • Led and managed social media deliverables production, ensuring the deliverables are on-message, comprehensive and on budget • Created and managed organic content for all of RD Thomas’ owned and operated accounts across all social media platforms

Lubbock, Tx, Us

Clients: Bahama Buck’s, Racer Car Wash, H.G. Thrash, McPherson Cellars, La Diosa and Teasters Tea Company • Served as lead client contact on 10+ accounts • Oversaw content development, copywriting, graphic design, photography and videography on agency’s key accounts• Managed community engagement, social media monitoring and brand management

Lubbock, Tx, Us

Bachelor Of Arts (Ba), Public Relations

Education record