Mary Saetham Email & Phone Number

Fertile Minds is a nimble, full-service web development agency, servicing clients across California and Nevada. I lead art direction and design on all projects. Our team recently won the 2020 Diamond Award for Best Website, Credit Unions in the $500 million to $1 billion range, for our work for Water & Power Community Credit Union (https://www.wpccu.org)- Create elegant UX and visual design solutions for consumer-facing brands and campaigns.- Manage email design/build for leading… Show more Fertile Minds is a nimble, full-service web development agency, servicing clients across California and Nevada. I lead art direction and design on all projects. Our team recently won the 2020 Diamond Award for Best Website, Credit Unions in the $500 million to $1 billion range, for our work for Water & Power Community Credit Union (https://www.wpccu.org)- Create elegant UX and visual design solutions for consumer-facing brands and campaigns.- Manage email design/build for leading nutrition-focused animal health company.- Present creative concepts, user flows, wireframes, interactive prototypes, and final deliverables to clients.- Develop style guides and collaborate daily with developers.- Other responsibilities include packaging and nutrition label design, icon design, corporate presentations, and print collateral. Show less

San Carlos, Ca

- Designed key product features including user dashboard, product filtering, and “snack pantry”, an editable queue of upcoming items.- Attended focus groups, observed user testing, attended group sessions to brainstorm and assign value for product ideas.- Presented wireframes, site flows, mockups, & polished designs.- Designed landing pages and email campaigns including concepts, design, and marketing copy.- Art directed product and lifestyle photoshoots including mood… Show more - Designed key product features including user dashboard, product filtering, and “snack pantry”, an editable queue of upcoming items.- Attended focus groups, observed user testing, attended group sessions to brainstorm and assign value for product ideas.- Presented wireframes, site flows, mockups, & polished designs.- Designed landing pages and email campaigns including concepts, design, and marketing copy.- Art directed product and lifestyle photoshoots including mood boards, planning, photographers, casting, locations, prop sourcing, and food styling.- Managed major re-branding including redesigning packaging, developing a style guide, developing the brand voice and tone through design and copy writing.- Assisted on production of two national DRTV :30 spots- Managing vendor relationships, freelance photographers, press checks- Hired and managed another graphic designer, delegated design tasks. Show less

San Carlos, Ca

- Second hire at company which later grew to 100 employees- Developed first iterations of site flows for monthly subscriptions and customization paths, designed - product pages, catalog, checkout pages.- Created an online quiz to collect user data on snacking and dietary preferences.- Created social media content, videos, and promotional campaigns.- Designed monthly marketing inserts for boxes- Designed new product packaging and managed nutrition labels for all… Show more - Second hire at company which later grew to 100 employees- Developed first iterations of site flows for monthly subscriptions and customization paths, designed - product pages, catalog, checkout pages.- Created an online quiz to collect user data on snacking and dietary preferences.- Created social media content, videos, and promotional campaigns.- Designed monthly marketing inserts for boxes- Designed new product packaging and managed nutrition labels for all products. Show less

Remote

Designing logos, websites, brochures, invitations, t-shirts, and other collateral for small businesses and individuals, providing training and guidance for clients on social media techniques, brand and website/wordpress blog management, negotiating and communicating with multiple clients regularly.

Remote

- Organized complex data into infographics and digital illustrations.- Designed engaging presentations for global management consulting and technology firms including IBM- Managed global client relationships daily.

Brookline, Ma

Developed creative concepts and designed new product features including user dashboard, digital workout and meal planners, & recipe catalog.Created online advertisements, media kits and corporate presentationsWrote marketing copy for all areas of the websiteRecorded weekly podcasts and wrote member newsletters, researched nutrition and fitness topicsManaged community forums and moderated weight loss challenges

Designed 200-page Office Manual of operation, automated websites, set up member accounts, assisted in website coding for clients, data-entry and spreadsheet creation

Duluth, Mn

As part of an intern team, designed ad campaign for school district of Duluth, MN, presented to agency and school board, provided graphic design support for agency clients

Bachelor Of Science, Communication/Advertising

Activities and Societies: National Student Advertising Competition - Creative Director AdLab: BU's student-run advertising agency - Art.

Certified Bikram Yoga Teacher