Mary Seeger Email & Phone Number

Morrisville, North Carolina, United States

North Carolina, United States

OFM was the e-Commerce division of HNI Corporation, a leading manufacturer of workplace furnishings and residential building products.Led cross-functional project teams to ensure the successful planning, execution, control, and closure of multiple, simultaneous new product development and transformational projects in support of organizational strategy.Delivered change management across the enterprise through increased organizational effectiveness, improved communication, business processes, and best practices by co-creating a Project Management Office (PMO). Established methodology, standard operational procedures, templates and documentation tools. Emphasis on implementing a consistent, structured approach to project management across the organization.Helped lead initiative to senior leadership for the procurement of an enterprise-level contract with Asana project management software. Created onboarding materials, virtually trained, and deployed software to over 80 employees. Partnered with Project Sponsors to develop in-depth project charters and project plans. Managed and monitored all aspects of projects including scope, schedules, responsibilities, risks, workflow, and deliverables. Developed reports that measured project progress and reported weekly to senior leadership.Organized and led weekly project team meetings, ensuring team members executed on planned deliverables and projects stayed on schedule. Fostered communication, collaboration, and connection among project team members–including product, sales, finance, supply chain, creative, marketing, and e-commerce teams–to ensure alignment and consensus.

Holland, Mi

Responsible for the strategic development, execution, and project management of multichannel marketing plans and new product commercialization for the North American (NA) Seating category.Drove awareness and demand for portfolio of premium seating products. Successfully managed multiple, overlapping new product introductions and refreshes that contributed to YoY revenue growth for the organization. Partnered with NA seating team and senior leadership to ideate, implement, and execute strategic and compelling end-to-end marketing and communications programs that aligned with customer needs, business line priorities, and goals.Led, orchestrated, and supervised the work of cross-functional teams across the marketing organization and external partners–including creative, social, digital, e-commerce, field and technical communications–to ensure the timely deployment of all assets supporting new product introductions, refreshes, and life-cycle maintenance.

Byron Center, Michigan

Led the development, execution, and management of integrated B2C and B2B digital marketing strategies and in-bound marketing initiatives upporting multiple product brands and departments for a leading full-service commercial vehicle dealer group with 20 locations across the midwest and over 900 employees.

Holland

Developed and project managed strategic marketing and communication plans to support the global deployment of new product introductions, refreshes and life-cycle maintenance supporting multiple product categories for a global leader in the contract furnishings industry. Built, led, and managed cross-functional project teams to ensure the seamless execution of multi-channel marketing campaigns.

Greater Grand Rapids, Michigan Area

Led the creation, implementation, and management of multichannel customer acquisition marketing initiatives and targeted lead generation campaigns supporting multiple product lines for a full-service regional General Motors dealership group. Built and directed a dynamic team of marketing and design professionals. Managed all advertising campaigns, customer communications, social media, customer events, corporate website and brand positioning.

Greater Grand Rapids, Michigan Area

Developed and directed strategic marketing and communications plans in support of client growth and financial objectives.

Greater Grand Rapids, Michigan Area

Developed marketing and communication programs for regional service groups and multiple offices throughout West Michigan. Responsible for all marketing activities that enhanced the firm’s reputation, services, and position in the market.

Greater Grand Rapids, Michigan Area

Formulated marketing policies across four business units. Responsible for planning, coordinating, designing, execution, and tracking of: all marketing, advertising, publicity, trade show, and promotional activities.