Specialties: • Writing – Marketing copy, online content, editorial, books, ghostwriting• Consulting – branding, positioning, corporate identity• Content Messaging – Marketing or PR campaign concept, messaging & content development • Speaking & Teaching – speeches, presentations, seminars & workshops on my areas of expertise• Custom Publishing – turnkey project management for print, audio & eBooks• Book Concierge – shepherding your book project from editing through publication and marketingI've been a writer all my life, and grew up learning the marketing and copywriting business in my dad's ad agency. As a commercial copywriter, I learned what works and what doesn't in marketing, and have stayed on top of contemporary digital marketing and content. Becoming a consultant under the aegis of the Word Forge, my boutique agency, was a natural outgrowth of this work. I've chosen to work with small and micro-businesses, because that's what I understand best. Word Forge Books, my publishing division, evolved from my author and marketing experience. Technological innovations have created exciting synergies between marketing and publishing. My clients have often expressed interest in writing their own books or other publications, so I offer services such as ghostwriting, editing and custom publishing to help get their messages out in a format that complements their other channels. My career in the book publishing industry began in 1990. I've written five books (two mainstream and three indie-published), and contributed to two mainstream published anthologies. I consult with self-pubbed authors and indie publishers on how to navigate the modern publishing industry. My publishing colleagues often need help with marketing, so I consult with them from the sympathetic standpoint of another publisher and author who understands the unique pressures they face in this industry. Consulting with authors and indie publishers is the fastest-growing segment of my business, which often involves public speaking at conferences, in classrooms and libraries.