Mary Shields Email & Phone Number

Luxe Works Studio is my creative branding, luxury copywriting, and social media consultancy. Under its auspices, I'm building a separate brand called Design Stylus which will launch in 2025 dedicated to showcasing the incredible craftsmanship and artisanal design of jewelry--both 'high' and 'low'--because I believe that great design is where you find it.

Atlanta, GA, US

Consulting initiatives have included creative direction, product strategy, design and product development; brand strategy/positioning, and brand identity; creative content strategy; brand-building marketing strategies. Strategy, ideation, and creative execution for products, brand, GTM launches, advertising, digital / ecommerce, and social media marketing.

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Passionate brand builder and marketer, owning creative direction, content, and brand storytelling through conceptualizing, art direction, execution, and expert stewardship of messaging campaigns for 125+year old Italian luxury linens importer based in the US. Known for strength in creating content for beautiful, visually-led brand experiences married to.

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Brandkeeper and Marketer: Responsible for the creative vision, strategy, and production of all brand marketing and communications across all platforms. Increased digital revenues within my first two years by nearly 70% through integrated marketing campaigns. Tasked with creative execution (including art direction, writing/editing) for all brand messaging.

New York, NY, US

Concept and write advertising, collateral material, product copy, color names and patterns, as well as website copy for Martha Stewart Collection at Macy's, Martha Stewart for 1-800-Flowers.com, Martha Stewart Collection with Wedgwood, Martha Stewart Stationery (partnership with Crane and Co.), Martha Stewart Pets, Martha Stewart Framed Photography, and.

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As Marketing and Brand Manager, charged with complete rebrand of this venerable 100+ year old Italian fine linens company, from logo re-design to packaging, and from website design to development of new copy voice. Sought and found all outside creative. Concepted and produced all marketing and collateral materials; art directed on-set at photo shoots..

Product design, manufacture, and marketing of limited edition and one-of-a-kind jewelry and giftware/housewares selling through regional craft markets and specialty boutiques across the US.