Co-creator of the Reforge Product Marketing course with Meaghan Keaney Anderson. https://www.reforge.com/programs/product-marketing

Marketing strategy and digital media advisor to high-growth CPG brand. Sun & Swell serves plant-based, organic, and sustainable products for a healthier future.

The Go-to Marketer is a product marketing consulting firm I founded in 2017.Founder of product marketing consulting firm with high growth series A & B clients such as 6Sense, MixPanel, TalkIQ (acquired by DialPad), and AdRoll. Offer a number of services, including positioning and messaging for new products and websites, end-to-end product launches, messaging workshops, competitive research, and content development.

SocialChorus is an enterprise SaaS platform that improves internal communications for some of the largest companies in the world. ● Launched over 100 products and features including partner launches with Microsoft.● Developed positioning and messaging for all product content - including website and sales assets.● Led GTM strategy and collaborated with, sales, and larger marketing team.● Garnered first-ever product-focused press and ramped to 5-6 product press features a quarter.● Created multiple content pieces including webinars, white papers, blogs, emails, and sales assets.● Jump-started analyst relations program including placement in first-ever Gartner report about our category.● Developed content for executives for high profile pitches and presentations.● Ran point on pricing strategy with sales leadership.● Built market validation program, including competitive intel, and customer feedback programs.● Ran bi-weekly product training on all new features and products.● Won Amplify conference 2018 best product launch.

AdRoll is a performance marketing company focusing on the mid-market. $250MMrevenue company with a global presence and 500 employees. ●Built global product marketing team with 6 direct reports.● Re-positioned company from retargeting-only to a performance marketing suite - included creating a new narrative for sales.● Developed G2M and cross-sell strategy and blueprint for all products and regions.● Developed company value prop and brand architecture.● Validated new product development through competitive analysis, customer research and market sizing.

Product marketing for Google AdWords. Worked in Mountain View, New York, Boston, Paris, and Hyderabad, India. ● Ran positioning, launch activities and market validation formultiple advertising products.● Developed content for multiple executive presentations.● Created sales enablement collateral including a playbook, case studies, product pages, decks, and one-sheets.● Created a custom-research Whitepaper with AdAge, which received top downloads and shares.● Winner of the esteemed Platinum award for work on Re:Brief campaign.

Sales account executive for Google AdWords. ● Responsible for $50MM-$100MM annual revenue. ● Managed C-level relationships and agency partnerships● Led client strategy for Google's Healthcare sales team, coaching 40 junior on their biggest client pitches to instruct on pitch narrative, objection handling, and budget asks.

Assisted AdWords clients reach their online marketing goals through search, display, YouTube, and television advertising.