Mary Siscos Email & Phone Number

Kansas City, Missouri Area

Direct all marketing strategy and implementation for products and services offered to contract hardware, storefront, locksmith, builders’ supply and commercial after-market door hardware customers. B2B integrated marketing for national wholesaler, integrating print, digital, and event mediums, growing brand awareness and purchases year over year, launching new distribution locations, leading branding initiative to merge four branded companies into one, and building and launching new e-commerce site.

Kansas City, Mo

Direct marketing strategy and tactics for the regions' largest full-line, full-service electrical and datacomm distributor. Our industry marketing programs led the region in events, email and print communications, social media, and digital applications including a newly launched mobile app and digital signage. Develop and deliver marketing programs, product sales training, and customer events promoting brand recognition and customer loyalty.

Prairie Village, Kansas

Led all marketing programs, re-launching this musical gift business in retail and online outlets nationwide. Led strategic planning and development of all marketing programs, including print catalogs, email campaigns with 3-12% CTR, Facebook and Blog launch and growth, monthly consumer promotions, and semi-annual trade shows. Drove double digit sales increases year over year. Led strategic planning and development of all products, doubling the model line and adding licensed products from Eric Carle, Warner Brothers, and RUG/Phantom of the Opera. Developed custom product development process and key accounts, including Six Flags Theme Park, Yankee Candle, Wynn Casino and Resorts, and University of South Carolina.

Kansas City, Mo

Directed strategy and implementation of business infrastructure for the launch of this new promotional products subsidiary. Established and directed call center operations, personalization and fulfillment vendors, website creation, order processing, and budget management. Established the first B2B gift card incentive program available to Hallmark clients with $1MM in sales in first 6 months..

Kansas City, Mo

Directed the execution of all promotional programs for Hallmark Cards, Inc., ensuring flawless delivery, on-time execution, and issue resolution. Retail scope included the Hallmark Gold Crown channel (4000 stores) and Hallmark mass channel (including, but not limited to Wal*Mart, Walgreens, CVS, Kohls, Kroger, and Safeway). Led development of first promotional product development process for Hallmark. Established roles, timelines, and partnerships to develop 200 promotional items annually. Led implementation of multiple sweepstakes, games, coupons, greeter and event promotions, managing contracted vendors supplying execution support.

Kansas City, Mo

Led and managed program specific cross-divisional teams to ensure flawless execution at retail for major Hallmark product programs with annual revenues between $80-125 million. Developed and managed the execution of Hallmark’s first Direct Response TV campaign, a direct-to-consumer program advertising Hallmark’s American Spirit product for sale via DRTV.Led cross-divisional teams planning and implementing the conversion of over 3200 Ambassador brand displays in 38 food and discount chains across the U.S. to the Expressions from Hallmark brand.

B.S., Education

Graduate Of Certificate Program

Mba, Business With Emphasis In Finance