Whether an established brand or a startup, Simple Search makes sure your hand raisers can find you. If you are new to SEO, we will empower you with recommendations and optimizations that demonstrate clear cause and effect. We'll earn you accolades for full enterprise Paid Search (PPC) strategies, as well as for one-offs like product launches.Many clients come to us from the Boston area, nationally, and even internationally, with Search Engine Marketing emergencies, and we work well… Show more Whether an established brand or a startup, Simple Search makes sure your hand raisers can find you. If you are new to SEO, we will empower you with recommendations and optimizations that demonstrate clear cause and effect. We'll earn you accolades for full enterprise Paid Search (PPC) strategies, as well as for one-offs like product launches.Many clients come to us from the Boston area, nationally, and even internationally, with Search Engine Marketing emergencies, and we work well under pressure! A rapidly approaching product launch, a massive website re-launch, anything highly visible to VIPs. We have your back. We will make you look good. We are agile. ​We work even better on long term Search Marketing strategies - paid and organic. We've been doing this for over a decade with proven strategies including a pretty powerful way to look at SEO and PPC together to find synergies. Show less

Created unified plan for EMC's Global SEO + PPC program with buy-in from all key stakeholders (BUs, Field Marketing, Corporate, Campaigns). *Collaborated with theaters and business units on coverage and funding strategies for digital channels, integrating best practices and alignment to quarterly business goals.*Awarded Excellence @EMC Silver award for developing 2016 keyword universe mapped to multiple marketing organizations at EMC, enabling visibility and communication on… Show more Created unified plan for EMC's Global SEO + PPC program with buy-in from all key stakeholders (BUs, Field Marketing, Corporate, Campaigns). *Collaborated with theaters and business units on coverage and funding strategies for digital channels, integrating best practices and alignment to quarterly business goals.*Awarded Excellence @EMC Silver award for developing 2016 keyword universe mapped to multiple marketing organizations at EMC, enabling visibility and communication on funding and efforts while creating seamless customer journey through search without gaps. Show less

Member of leadership team for fast-growing digital agency. *Managed, mentored and doubled the size of the Organic Search department. Contributed to new business development via pitch / presentation development. Leveraged extensive network to recruit new employees. Established best practices, deliverables, and reporting processes.*Led strategy for marquee clients, leveraging deep analytics expertise, working cross-functionally with CRI PPC and Content Development departments… Show more Member of leadership team for fast-growing digital agency. *Managed, mentored and doubled the size of the Organic Search department. Contributed to new business development via pitch / presentation development. Leveraged extensive network to recruit new employees. Established best practices, deliverables, and reporting processes.*Led strategy for marquee clients, leveraging deep analytics expertise, working cross-functionally with CRI PPC and Content Development departments, maximizing client results and satisfaction. Show less

Led all online marketing initiatives for dynamic Internet startup, including support of multiple brand sites Afternic.com, BuyDomains.com, SmartName.com.*Oversaw website redesigns for multiple properties, ensuring SEO best practices.*Doubled sales from Organic + PPC traffic in less than a year via refining target keyword strategy based on back-end website performance. Traced keyword positions / purchases directly to lead generation. Communicated need for further resources to… Show more Led all online marketing initiatives for dynamic Internet startup, including support of multiple brand sites Afternic.com, BuyDomains.com, SmartName.com.*Oversaw website redesigns for multiple properties, ensuring SEO best practices.*Doubled sales from Organic + PPC traffic in less than a year via refining target keyword strategy based on back-end website performance. Traced keyword positions / purchases directly to lead generation. Communicated need for further resources to executive team. Show less

Established Search Marketing department for 451 Marketing; hired / managed interns and employees; managed clients, established processes and strategies.*Trained team on client management, SEO, PPC, analytics best practices, providing excellent service to retainer clients.*Built robust reporting program for SEM, including use of Marchex call tracking, Omniture, Google Analytics, Hubspot, and more, proving contribution of SEO / PPC efforts to improvement in client KPIs.

Led client engagements, creating and often implementing data-driven SEO and PPC campaigns.Created, optimized, managed PPC campaigns, developing target keyword strategy, ad copy creation, trafficking, and platform optimizations. *Worked in tandem with Development / Creative teams to bake SEO best practices into client websites by conducting keyword research to inform optimizations for page content, meta data, linking, and new content creation which ensured new site could performed… Show more Led client engagements, creating and often implementing data-driven SEO and PPC campaigns.Created, optimized, managed PPC campaigns, developing target keyword strategy, ad copy creation, trafficking, and platform optimizations. *Worked in tandem with Development / Creative teams to bake SEO best practices into client websites by conducting keyword research to inform optimizations for page content, meta data, linking, and new content creation which ensured new site could performed competitively out of the gate.*Provided monthly reporting with deep insights for SEO / PPC performance based on target goals, providing basis for further optimization and campaign refinement. Show less

Program Planning/Staff Development for Center's Services, including: Head Start, Community Partnerships for Children, Youth Programming, Adult Basic Education, Senior Services.Grant/Proposal-Writing: Won: 3 years funding from United Way and CDBG for after school girls' program, amount: $150,000; DOE/Community Partnerships for Children amount: $350,000 +/year. DOE/Adult Ed, amount: $250,000/year; Foreclosure Prevention Services/City of Boston, amount: $350,000.Program Evaluation… Show more Program Planning/Staff Development for Center's Services, including: Head Start, Community Partnerships for Children, Youth Programming, Adult Basic Education, Senior Services.Grant/Proposal-Writing: Won: 3 years funding from United Way and CDBG for after school girls' program, amount: $150,000; DOE/Community Partnerships for Children amount: $350,000 +/year. DOE/Adult Ed, amount: $250,000/year; Foreclosure Prevention Services/City of Boston, amount: $350,000.Program Evaluation & Overseeing Program Requirements for Funders. Show less

Galvanized local community to raise money for and build 4+ homes for families in needCoordinated board education and developmentGrant-Writing/Fundraising/Marketing Established WV HFH VISTA NetworkCreated Training/Resource Manual for WV HFH VISTAs