Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care.Sought out by a former boss (CMO) to help bring several new initiatives/products to market in a resource and time-constrained environment during significant organizational change.

Hired by VP/General Manager (a former boss) to evaluate and invigorate all aspects of MyCommerce B2B global marketing, driving engagement for prospects and account retention. Implemented a comprehensive, data-driven test plan across multiple strategies, tactics (SEO, SEM, Display, Email, Social, Content) and geographic regions.Left voluntarily when MyCommerce business team was integrated into existing Digital River functions.

A gap year or two - I highly recommend them! I chose to step away from my career to spend more quality and quantity time with family and friends near and far. Most importantly, I was able to serve as a family caregiver; so very grateful to be available.

Responsible for developing and deploying mass media (TV, Print, Radio) and digital marketing strategies (Search, Display, Affiliate, Performance Partners) for multiple retail brands. Oversaw enterprise-wide marketing research function. Led corporate branding. Served as marketing lead on new brand/product positioning. Managed $50 million+ budget and team of 12.

Provided digital marketing strategy development, analytics and execution for three enterprise brands - Fingerhut, Gettington and PayCheck Direct. Managed budgets in excess of $20 million across Search, Display, Affiliate and Performance Partners. Managed team of five.

Responsibilities for the Fingerhut brand ranged from new credit product development to new initiatives in both digital marketing and mass media, focusing on customer acquisition.- Developed and executed comprehensive multi-media test plan including TV, radio, print and digital marketing tactics that pulled levers around media weight, timing, buying, creative and marketing mix. This effort led to a national TV launch in 2014 that helped drive YOY sales up 36%.- Selected and managed creative agency during initial concept development and subsequent extensions of the Fingerhut "Budget Buddies" TV campaign. In addition to sales impact, consumer research shows the ads were successful in increasing top of mind awareness, unaided awareness, trial likelihood and positive brand impressions.- Led marketing in launch of new payment product, Fingerhut FreshStart, which expanded the ability to approve more people for credit while reducing risk. Fingerhut FreshStart broadened the prospect audience and made the case for roll out of mass media. Program to date 2014, 830K accounts booked with $181MM in sales.

M-Factor developed a marketing mix modeling solution that empowered CPG and QSR business managers to continuously analyze, optimize and forecast marketing and trade investments. Led client teams for Wendy's, Ocean Spray and Kellogg's.

- Brought in from Visa U.S.A. to launch the Target Visa card.- Drove revenue building activities for Target’s credit card businesses, including four card products totaling 30MM accounts and $6B in receivables across three retail operating companies: Target Stores, Marshall Field’s and Mervyn’s. Led team of 10 marketing professionals and coordinated budgets in excess of $40MM. - Left voluntarily to pursue entrepreneurial and non-profit activities.

Initiated, developed and managed relationships with key national retailers, driving incremental volume through multi-faceted, multi-year strategic alliances. Led client teams for Target, Best Buy, Kroger.

Held various brand management positions.