Mary Tan Email & Phone Number

Toronto, On, Ca

Manage social media content, create social calendar and compelling content for various social media platforms. Design and develop highly engaging social media posts and online campaigns that boost consumer engagement. Collaborate with cross-functional departments including product development, legal, HR, retail operations, and manufacturing to provide support on all social strategies. Respond to tweets, comments, private messages, and posts in a prompt manner. Authorize daily TikTok posts and Tweet. Manage Instagram and Facebook shop catalog. Define social media Key Performance Indicators (KPIs) and measure the success of each social media campaign. Facilitate and lead Instagram storyboard meetings, and contribute as an integral member of the creative process. Key Accomplishments• Grew revenue by 207% through combined social channels since beginning of tenure.• Exceeded 2020 sales target by 53%, relative to budget.• Served as a key contributor in the launch of the company’s TikTok account, now having 96.3K followers and 2.2M likes, generating more likes and followers than other leading competitors. • Helped to grow the social media team from one Graphic Designer to several team members including a Creative Manager, Copywriter, Project Manager, second Graphic Designer, and Social Media Assistant. • Recruit, select, and cultivate positive relationships with mega influencers that have more than one million followers. Select products to send to influencers that they wear and post at no charge to the company.• Supervise a Social Media Assistant, delegate assignments, coach and develop abilities to maximize performance. • In the wake of COVID-19, revised the monthly social schedule in a matter of days to deliver a different approach to the company’s messaging, product focus, live content, and double the content.

Toronto, Ontario, Ca

Designed and developed highly engaging social media posts and online campaigns that significantly increased consumer engagement. Coordinated photo and commercial shoots by selecting models and actors, and created a proficient timeline and storyline for commercials. Used SurveyMonkey to create customer surveys. Gathered feedback and analyzed data to develop strategies for improving the customer experience. Key Accomplishments• Boosted Instagram followers by more than 900%.• Authored monthly newsletters using MailChimp, with an average open rate of 54% and click through rate of 14%. • Traveled across North America to participate in tradeshows and networking events; managed event booths at conferences including QuickBooks Connect, Institute of Professional Bookkeepers of Canada (IPBC) Ignite Conference, and Money 2020 in both the US and Canada.

Markham, Ontario, Ca

Managed social media platforms by creating engaging social media posts, stories, and online campaigns Addressed direct messages and comments from followers, gathered reports and analytics of social media marketing metrics to determine ROI using Facebook Analytics and Shopify. Tracked steadily positive growth pattern on a weekly basis. Coordinated and implemented online promo codes to support sales and marketing initiatives. Key Accomplishments• Increased Instagram followers from 4K to 11K, a 175% boost, in four months. • Coordinated, executed, and managed fashion shows, photo and video shoots in the US and Canada. • Managed promotional booths at tradeshows, and provided real time social media coverage including live stream, stories, and posts, and created engagement with attendees through contests, promotions, and meet-and-greets with celebrity influencers. • Recruited and built strong working relationships with mega influencers and stakeholders in the fitness industry.

Orchestrated daily social media activities and managed numerous social media platforms and posts. Collaborated with a team on executing marketing campaigns, creating print and digital promotions, sending weekly email blasts, and coordinating special events. Key Accomplishments• Successfully coordinated and executed a promotional event, securing all food, entertainment, and activities in under two weeks; recruited 14 companies to sponsor the event.

• Recognized for exceeding customer expectations and progressively rose from the ranks: hostess, server, and restaurant manager • Managed 25 employees including a fast paced kitchen, take-out, delivery and a 100 seats dine-in room• Analyzed sales trend and customers and come up with suitable promotions such as reasonably priced combo meals and faster service during limited break times• Collected feedback from customers and worked closely with the staff to implement a team work environment that strengthens the employee’s customer service focus• Provided excellent customer service by efficiently and cost effectively solving any problems that may arise and focused on building relationships to ensure repeat business• Organized company events such as anniversary, birthdays, and Christmas parties to maintain a positive work environment

Business Administration, Small Business Management And Entrepreneurship

Business Administration, Small Business Management And Entrepreneurship