Mary Thompson-Bode Email & Phone Number

Superior, Wisconsin, United States

It's my job to help people make connections - within our company, with our clients, with the communities we serve, and with the 1,300-plus skilled tradesmen and women who work on our construction projects each year.Primary duties include, but are not limited to:- Producing project profiles and other materials for use in commercial bids and sales presentations- Researching potential client pools and identifying opportunities for Lakehead leaders to connect- Updating Lakehead's website, magazine, employee newsletter and other marketing/communications tools- Assisting with Lakehead's active corporate giving program, which includes donations and sponsorships across northeastern Minnesota, northwestern Wisconsin and Michigan's Upper Peninsula- Event planning, coordination and execution- Managing Lakehead advertising

Superior, Wisconsin, United States

Writer, videographer, social media manager, and SEO content optimizer who also provides project planning and communications support to our President and CEO. In these roles, I get to:- Produce SEO-focused content for Halvor's website and social media channels, including Facebook, Instagram, YouTube and LinkedIn. (Video and print)- Draft a wide variety of communications, including leadership messages, correspondence with government officials and business partners, talking points for employee meetings, sales presentations and more. Formats include newsletter articles, emails, PowerPoints, video, and fact sheets.- Write and design a monthly driver and employee newsletter.- Plan and execute in-person and virtual employee meetings and events, including quarterly online driver meetings and annual Driver Appreciation Week functions.- Coordinate photo and video shoots for print, online and broadcast advertising designed to increase brand awareness, recruit drivers and boost sales. Assist with storyboarding and content planning, scout locations, recruit employees for shoots, and provide onsite assistance during filming and shooting. Maintain photo and commercial archives.- Serve as project manager for Halvor’s annual Best Fleets to Drive For application, an in-depth survey of the company’s safety and maintenance programs, services for drivers and more.

Duluth, Minnesota Area

- Supported efforts to improve patient care through communication planning and tactics that helped clinical teams understand how new programs and initiatives would benefit patients we served. Ensured effectiveness by monitoring message distribution and tailoring tactics based on access to technology, daily workflows and education levels.- In collaboration with the CEO and other physician leaders, published a weekly e-mail newsletter for physicians, advanced practitioners and administrative leaders. Weekly open rates averaged between 50 and 65% for physicians and advanced practitioners - well above the industry average of 17.31% (Source: Constant Contact, 2018). Open rates for managers, directors and vice presidents was over 90 percent.- Created visually appealing and easy-to-read flyers, PowerPoints, e-mails, newsletter articles and web pages as outlined in communication strategies/plans.

Duluth, Minnesota Area

- In collaboration with HR colleagues, created and managed content for My HR, an internal website that offered 24/7 access to information on benefits ranging from medical and dental insurance to vacation time and medical leaves. Because information varied by location and type of employee, this required maintaining hundreds of unique pages linked to more than 45 different employee profiles (e. g. physicians, registered nurses, environmental services workers).- Created a robust information database that provided clear and accurate answers to 80 percent of the questions called into the HR Service Center each day. This was a significant step in helping the Service Center staff deliver the level of customer service they envisioned when the center was established in 2012.- Wrote a weekly health and wellness blog for The Daily Dose, Essentia's online newsletter, and provided stories on benefits enrollment and other HR-related news. Google Analytics often showed that these were the most-read stories each week, often garnering two to three times the readership of other newsletter content.

Duluth, Minnesota

Authored and oversaw production of "A Timeless Vision," the 100-year history of the Duluth Clinic. Book was written using a mix of oral histories and archival materials. Researched and wrote all copy, selected all photos and worked closely with book designer on all aspects of art direction, design and production.

Duluth, Minnesota Area

Produced a wide variety of communications, ranging from CEO newsletters and memos to e-newsletters, blogs, videos, e-mails, press releases, and trade and consumer magazine articles. Assisted regularly with employee and physician recognition events, writing speeches, assisting with set-up, providing staffing at events and assisting with tear down afterward.

Duluth, Minnesota Area