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Accomplished marketing professional with leadership experience at international food, agribusiness and service companies including strategic planning, marketing, product development, corporate communications and business development.
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Senior AssociateThe Context Network 2015 - 2016
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Director, Core InnovationJ.R. Simplot Company Feb 2011 - Jan 2015Boise, Idaho*Led a senior-level cross functional team to chart a 5 year strategy for increasing revenue 32%.*Spearheaded category management initiatives on frozen and dehydrated potatoes.*Developed strategy for penetrating the C-store channel. Developed an 11 item line of heat and eat sandwiches and bowls for this channel.*Led a market exploration project that identified 150 million pounds of opportunity for thaw and serve vegetables.*Conducted comprehensive evaluation of the frozen vegetable category in support of a major acquisition.*Managed vendor relationships and provided oversight to all proprietary market research. -
Director, New ProductsJ.R. Simplot Company 2006 - 2011Boise, Idaho*Spearheaded efforts to diversify the portfolio. Led a senior-level, cross functional team to identify high-value strategic arenas and develop entry strategies.*Developed front-end processes for product development including market assessment, ideation, and concept validation.*Served on the Simplot McDonald's Innovation Team. Drove two rounds of ideation and concept testing. Developed and delivered innovation presentations to McDonald's decision makers.*Launched new products to the foodservice channel. Developed and executed launch plans including training, trade advertising, food shows, sales support materials, incentives and promotions.* Supervised marketing manager responsible for executing front end processes and leading product development teams.
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Consultant, Product DevelopmentJ.R. Simplot Company 2004 - 2006Boise, Idaho*Managed the development and introduction of Roastworks Baby Bakers--now the top selling item in the roasted line. Developed launch plan including broker training, trade advertising, food shows, sales aids and promotions.
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Director, Retail MarketingPurely Supreme Foods 2003 - 2004Meridian, Idaho*Developed and executed retail marketing plan to achieve revenue and profitability goals for Purely Idaho refrigerated potatoes.*Worked with sales and broker network to gain distribution and execute trade promotion and merchandising plans at retail produce and meat departments.
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Manager, Marketing And Corporate CommunicationsSyngenta 1996 - 2001Boise, Idaho*Directed marketing efforts for 10+ hybrid seed lines targeting the fresh, frozen, and canned vegetable industries. Managed advertising, direct mail, public relations, packaging and trade shows. Developed and executed merchandising plans to achieve brand equity for specific produce varieties throughout the fresh distribution chain.*Guided proprietary research and comprehensive analysis of trends impacting the markets for fresh and processed vegetables.*Created the first Produce Industry Advisory Council to foster partnerships and encourage members to build consumer value throughout the channel.*Developed and executed a multi-faceted communications strategy to support the launch of the first genetically modified sweet corn. --Facilitated EPA and FDA approval. --Developed training program to educate employees and consumers about biotechnology. --Managed product introduction including press and customer communication. Developed press releases, position statements, sales materials, and an educational video. -
Consultant, Marketing And Corporate CommunicationsSyngenta 1996 - 2001Boise, Id*Served on an international communications team charged with aligning messaging about genetically modified foods across (Novartis/Syngenta) companies and countries.*Managed press relations and day to day issues associated with their genetically modified sweet corn.
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Assistant Product ManagerH.J. Heinz Company 1988 - 1991Boise, Idaho*Developed and executed marketing plans to deliver operating income goals on Ore-Ida's frozen potato, corn and onion lines.*Administered a $17 million media budget. Managed the development of television, radio and print advertising campaigns. Developed and managed public relations, trade, and consumer programs in support of brand strategies. -
Marketing AssistantH.J. Heinz Company 1986 - 1988Boise, Idaho*Managed test market introduction of two products.*Managed research, product quality and packaging projects.*Performed forecast, budget and market analysis functions.
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Assistant Manager, Corporate CommunicationsThe Forum Corporation 1980 - 1984Boston, Massachusetts*Managed the development of newsletters, brochures, and quarterly and annual reports.*Wrote the Chairman's letter for the quarterly and annual reports. Wrote news articles, brochure copy, and press releases.*Coordinated trade shows and customer events.
Mary Thaete Skills
Mary Thaete Education Details
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Marketing, Finance, Hospital And Health Services Administration -
Cum Laude
Frequently Asked Questions about Mary Thaete
What is Mary Thaete's role at the current company?
Mary Thaete's current role is Principal at TAP Marketing.
What is Mary Thaete's email address?
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What is Mary Thaete's direct phone number?
Mary Thaete's direct phone number is (515) 225*****
What schools did Mary Thaete attend?
Mary Thaete attended Northwestern University - Kellogg School Of Management, Boston University.
What are some of Mary Thaete's interests?
Mary Thaete has interest in Social Services, Children, Economic Empowerment, Poverty Alleviation, Health.
What skills is Mary Thaete known for?
Mary Thaete has skills like Product Development, Cross Functional Team Leadership, Marketing Strategy, Strategic Planning, Consumer Products, Food, Food Industry, Strategy, Management, Market Research, Market Planning, Fmcg.
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