Are you unsure about how to protect your trademark in Southeast Asia? I’ve been defending intellectual property in Southeast Asia for 27 years. For the first several years, I focused on learning the procedures and laws around trademark protection in Singapore, Malaysia, Indonesia, Vietnam, and the rest of the region. I made sure my clients were protected and prepared to enforce their trademarks if needed.But, once I became the in-house counsel for an international paper company, I learned more about the business side of trademark decisions. I stopped thinking about IP just as an area of law and started thinking about IP as a tool and an asset for businesses.Now, I run a boutique IP Strategy and Solutions firm specializing in trademark protection for companies doing business in the region. Because my firm is small and specialized, I provide my clients with the attention of an in-house counsel, but with the flexibility of hired, short-term expertise.My clients know I have their back, am reliable, and think outside the box. They see my character, passion, and love for the job and trust me to manage their portfolio.If you are even considering doing business with your brand in Southeast Asia, reach out to me for a free kick-start assessment of your risks and exposure.