Mary Thomson Email & Phone Number

Oakbrook Terrace, Illinois, United States

• Manage, develop and grow the Global "eXtra" Loyalty program for North America. The program is B2B focused on the independent automotive repair shop owner. The development in NA started in 2016, launching officially in.
• Own and develop customer loyalty program including further expansion and strategic initiatives
• Manage and coordinate all relevant activities with external service provider
• Communicate internally and externally including customer e-mail communication, marketing campaigns, management and customer presentations and KPI reporting
• Manage existing, research and acquire new strategic partnerships for the program
• Hold regular meetings and align with both external and internal stakeholders

Broadview, IL

Manage the development of marketing objectives, strategies, advertising and promotional programs for an independent retail network of 1,900 automotive repair centers in the US and Canada. Responsible for the development and maintenance of key programs consisting of branded interior and exterior store design concept, cooperative advertising program, retail.

Broadview, IL

Manage the Bosch Service Provider Network consisting of 150 independent service contractors throughout the USA. Select, recruit and manage a network of service contractors to perform Bosch wheel service equipment repairs in corporate accounts as well as independent retailers. Instrumental in building a favorable relationship with the service contractors to.

Provided strategy, directed the development and implementation of retail programs designed to build the brand’s market share for 5,000 independent retailers in the US and Canada. Progams include production and management of showroom display components, showroom design, and event marketing planning, collateral production and execution.

Established and managed the promotional marketing strategy and implementation plan for the Firestone Complete Auto Care Service Centers, which consists of more than 1,500 store locations nationwide. Led the development and communication of marketing programs including consumer website content, sales incentive programs, promotions, and consumer tire product.

Managed, coordinated and communicated the marketing initiatives in accordance with the marketing plan. Spearheaded the visual marketing campaign from inception to completion. Coordinated the marketing, visual and promotional initiatives for the Retail Division. Served as a liaison between the creative department, retail operations, retail merchandising and.

Led a team of Visual Merchandisers reinforcing the brand image at retail. Oversaw and assisted in the development and coordination of merchandising and field educating efforts for 196 retail stores nationwide.

Instrumental in laying the foundation for a newly created function to augment the brand image and make it consistent nationwide. Developed a Visual Standards Manual for retail stores, creating a consistent visual image enhancing the Florsheim brand image.

Developed and managed the Florsheim accessory line including shoe care, leather goods, and hosiery. Conceived the Florsheim branded accessory program for 296 retail stores and national wholesale accounts; including product assortment, package design, display design, creation of sales literature and new product launch initiatives.