A strategic, insights-driven marketing leader with a history of success in implementing growth and retention strategies across diverse industries and audiences. Leverages new technologies and trends to harnesses data to increase impact. Inspires and engages teams. Trusted Advisor.๐๐๐๐๐๐๐๐๐:๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ/๐ฉ๐ฅ๐๐ง๐ง๐ข๐ง๐ Develop planning process to produce adaptable marketing plan that prioritizes/allocates resources to business objectives; produce tangible communications plan outlining channels/tactics/budget.๐๐ข๐ฏ๐๐ซ๐ฌ๐ข๐๐ฒ ๐๐ก๐๐ง๐ง๐๐ฅ๐ฌCreate multi-channel strategy, based client needs & business goals, engaging audience with value-add content. Develop testing plans, analyze metrics & identify adjustments based on performance data.๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณe ๐๐๐/๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ง๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ Establish strong KPIs & measurement dashboards that communicate results; utilize a combination of marketing analytics tools and field/sales team collaboration to understand lead generation sources, engagement by tactic, cost-per-lead, brand awareness and efficiencies.๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ Develop multi-channel, multi-touch, measurable campaigns that deliver sought-after leads, within the right target audience, via marketing automation with specific lead-scoring methodologies๐๐๐ญ๐ข๐ฏ๐๐ญe ๐๐จ๐ง๐ญ๐๐ง๐ญDevelop awareness & lead-generating content that engages via the use of credible SME/creators & insight-driven/interactive subject matter - delivered to audiences via micro-targeted media capabilities.๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ญ๐๐ง๐ญ๐ข๐จ๐งDevelop content-rich campaigns & field-enablement programs designed to keep value proposition top-of-mind, engage clients, increase product adoption and stickiness.๐๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ง๐๐๐s/๐ฌ๐ญ๐๐ง๐ ๐จ๐ฎ๐ญ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐งDesign programs that unlock buyer persona segments & their decision-criteria, leverage research, social listening & web analytics to understand expectations; develop competitively advantaged experiences.๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฎ๐ญ๐จ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ฉ๐ฅ๐๐ง๐ง๐ข๐ง๐ ๐๐ง๐ ๐๐ฑ๐๐๐ฎ๐ญ๐ข๐จ๐งDevelop/implement marketing automation infrastructure & data-driven, programmatic campaigns that drive growth, increase efficiency, drive engagement/ROI.๐๐๐๐๐ก ๐ญ๐ก๐ ๐๐ฎ๐๐ข๐๐ง๐๐/๐๐ซ๐๐๐ค ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ ๐๐ฅ๐ฎ๐ญ๐ญ๐๐ซIdentify targets & media consumption patterns/channels that reach niche/segments & testing plans to identify most effective engagement tactics & messaging strategies.
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Head Of MarketingUlteigAustin, Tx, Us
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Senior Director Of MarketingCharles Schwab Sep 2019 - Jan 2024Austin, Texas AreaLed team of marketers through planning, creative messaging, and communications strategies for Schwabโs workplace benefits segments, including retirement plan, stock plan, and employee-monitoring solutions. โขMaximized marketing results through data-driven campaigns, advertising and paid media, go-to-market and product strategy, breakthrough creative and digital marketing to help generate ~$10B in new assets annually. โขDeveloped and implemented analytics dashboards to measure ROAS, brand awareness and KPIs.โขPartnered with sales and relationship management leaders to define and launch new value proposition for Retirement Plan Services focused on driving growth in the large market. New positioning, pitch decks and communications strategies resulted in a 55% increase in win-rate and increased market leader perception.โขRepositioned Schwab as a leading provider for consultants and employers, increasing digital engagement by 80% and deal flow by over 20%.โขSuccessfully launched first B2B Social Selling program, enabling Sales Teams to create social awareness.โขPromoted to one of eight newly created Leadership positions tasked to create leverage across various segments; increased scope to focus across the three Workplace B2B segments to drive a cohesive institutional offering.โขRecognized with Marketing Excellence Award for innovation and delivering results despite significant obstacles. -
Marketing Director-Retirement Plan ServicesCharles Schwab Nov 2011 - Sep 2019Austin, Texas, United StatesDelivered marketing strategies and communications in support of Retirement Plan Services, focused on plan consultants/advisors, employers, and employees. Developed strategies to drive growth in mid, large, and mega-size retirement plans with assets over $250M. Managed team of 10-15 and annual budget of $3M.โขEvolved B2B advertising and media campaigns: delivered go-to-market plan and launched first campaign to announce new flagship product, introduced new ROI metrics and media strategies to enable micro-targeting of niche audience in digital and social channels, expanded to critical plan consultant audience with increased efficiencies and +10% response. โขIncreased management of B:C/participant communication program, reevaluated and revised campaigns, resulting in 90%+ adoption, higher perceived value among clients and improved CPS scores.โขTransformed B2B marketing efforts by leading the adoption of proven digital strategies and implementation of MarTech investments in Marketo, Drupal, and Salesforce Marketing Cloud.โขTransformed B:C marketing, breaking through barriers previously preventing retail acquisition efforts; contributed to 30% new-to-firm household account attribution. โขRecognized with Schwab Challenger Award for innovative and effective Marketing in this space.
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Global Marketing Director/Senior Marketing ManagerDell 2003 - Nov 2011Promoted to lead Marketing efforts for Government/Healthcare/Education segments in North/Latin America/parts of EuropeโขIncreased awareness of Dellโs vertical solutions by designing global & regional campaigns that drove 1M+ annual calls/visits โขBalanced a diverse marketing mix across multiple Marcom vehicles โ including broad reach (print, display, paid search, online) targeted reach (eMail, direct mail) and sales enablement (collateral, customer ready presentations, direct email programs)โขLed Marcom team and multiple agency partners from strategic planning through execution of 400+ unique deliverables annually โ across six independent marketsโขDrove global process development and improvements, increasing Marcom efficiencies through automation, identification of global leverage points and targeted process mapping -
Senior Programs ManagerDell 2000 - 2001Developed targeted acquisition programs designed to grow the medium business customer base and to map highest opportunity targets to top Sales teams; included developing sales infrastructure, targeting capabilities and contact strategy โขDrove direct lead generation campaigns, resulting in shifting targets from small to medium business segmentโขDeveloped Lifecycle Account Management Plan to target clients based on length of relationship, account spend, worth
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Senior Brand Manager/Brand ManagerDell 1997 - 2000Led team responsible for identifying product development opportunities for servers, workstations and notebooks in the small business market and oversaw the development of marketing and merchandising strategies to grow the Small Business footprintโขDeveloped/implemented an integrated plan targeting dotcoms, driving higher market share within this critical customer set; included creating new solutions to meet the unique product, service, and financing needs of this segment โขCreated growth plan to add $13M revenue/$4M margin for strategic Dell Storage BusinessโขFormed co-marketing alliances with strategic partners - drove $3M incremental Intel funds to drive share in dot.com marketโขEarned the Vice Presidentโs Award for developing/marketing the first complete enterprise services solution targeted at the small business customer, including installation, cable and set up services, and server deploymentโขDeveloped plan to deliver an additional 17.5% in server revenue in 1999 and delivered 111% of plan
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Regional Outside Sales Manager/Outside Sales Executive โ B2BAt&T 1994 - 1997Promoted to manage AT&T Business Communication Outside Sales Team of 10+ representatives serving the greater Austin/San Antonio markets in the sales to and servicing of business customers โขCoached Account Executives on consultative sales techniques enabling them to forge business partnerships with customersโขConsistently rated in top 3% among U.S. Sales Teams, earning top spots in Sales rankings and awards programs -
Senior Consumer Programs Manager โ Consumer AcquisitionAt&T 1991 - 1994Created and implemented targeted communications strategies/programs for AT&T Consumer Long Distance โWinbackโ Organization which persuaded high value customers to return to AT&T โขDeveloped ongoing testing strategy focused on message and creative executions, which directly increased the number of customers returning to AT&T by 70% - as well as the revenue of these customers โขManaged a $66M budget to successfully minimize the cost of sales related to each promotional campaign
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Inside Sales Manager/Inside Sales Executive โ B2BAt&T 1988 - 1991Promoted to Sales Manager within 4 months to manage team proactively servicing portfolio of major business accountsโขSpecial projects included creation of first after-hours B2B call center and representing AT&T in union negotiations during implementation of new call center scheduling methodologies and toolsโขConsistently earned top positions within sales rankings โ securing various top sales achievement awards/recognition
Mary Meyer Education Details
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Marketing
Frequently Asked Questions about Mary Meyer
What company does Mary Meyer work for?
Mary Meyer works for Ulteig
What is Mary Meyer's role at the current company?
Mary Meyer's current role is Head of Marketing.
What schools did Mary Meyer attend?
Mary Meyer attended Loyola University New Orleans, Texas State University.
Who are Mary Meyer's colleagues?
Mary Meyer's colleagues are Sue Lindgren, Jonathan Fulwood, P.e., Reece Skarie, Daniel Barrantes Villalobos, John Arnquist, Shane Hingtgen, Ashley Hoopman.
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Mary Meyer
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Mary Meyer
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