Mary Meyer Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

Led team of marketers through planning, creative messaging, and communications strategies for Schwab’s workplace benefits segments, including retirement plan, stock plan, and employee-monitoring solutions. •Maximized marketing results through data-driven campaigns, advertising and paid media, go-to-market and product strategy, breakthrough creative and digital marketing to help generate ~$10B in new assets annually. •Developed and implemented analytics dashboards to measure ROAS, brand awareness and KPIs.•Partnered with sales and relationship management leaders to define and launch new value proposition for Retirement Plan Services focused on driving growth in the large market. New positioning, pitch decks and communications strategies resulted in a 55% increase in win-rate and increased market leader perception.•Repositioned Schwab as a leading provider for consultants and employers, increasing digital engagement by 80% and deal flow by over 20%.•Successfully launched first B2B Social Selling program, enabling Sales Teams to create social awareness.•Promoted to one of eight newly created Leadership positions tasked to create leverage across various segments; increased scope to focus across the three Workplace B2B segments to drive a cohesive institutional offering.•Recognized with Marketing Excellence Award for innovation and delivering results despite significant obstacles.

Austin, Texas, United States

Delivered marketing strategies and communications in support of Retirement Plan Services, focused on plan consultants/advisors, employers, and employees. Developed strategies to drive growth in mid, large, and mega-size retirement plans with assets over $250M. Managed team of 10-15 and annual budget of $3M.•Evolved B2B advertising and media campaigns: delivered go-to-market plan and launched first campaign to announce new flagship product, introduced new ROI metrics and media strategies to enable micro-targeting of niche audience in digital and social channels, expanded to critical plan consultant audience with increased efficiencies and +10% response. •Increased management of B:C/participant communication program, reevaluated and revised campaigns, resulting in 90%+ adoption, higher perceived value among clients and improved CPS scores.•Transformed B2B marketing efforts by leading the adoption of proven digital strategies and implementation of MarTech investments in Marketo, Drupal, and Salesforce Marketing Cloud.•Transformed B:C marketing, breaking through barriers previously preventing retail acquisition efforts; contributed to 30% new-to-firm household account attribution. •Recognized with Schwab Challenger Award for innovative and effective Marketing in this space.

Promoted to lead Marketing efforts for Government/Healthcare/Education segments in North/Latin America/parts of Europe•Increased awareness of Dell’s vertical solutions by designing global & regional campaigns that drove 1M+ annual calls/visits •Balanced a diverse marketing mix across multiple Marcom vehicles – including broad reach (print, display, paid search, online) targeted reach (eMail, direct mail) and sales enablement (collateral, customer ready presentations, direct email programs)•Led Marcom team and multiple agency partners from strategic planning through execution of 400+ unique deliverables annually – across six independent markets•Drove global process development and improvements, increasing Marcom efficiencies through automation, identification of global leverage points and targeted process mapping

Developed targeted acquisition programs designed to grow the medium business customer base and to map highest opportunity targets to top Sales teams; included developing sales infrastructure, targeting capabilities and contact strategy •Drove direct lead generation campaigns, resulting in shifting targets from small to medium business segment•Developed Lifecycle Account Management Plan to target clients based on length of relationship, account spend, worth

Led team responsible for identifying product development opportunities for servers, workstations and notebooks in the small business market and oversaw the development of marketing and merchandising strategies to grow the Small Business footprint•Developed/implemented an integrated plan targeting dotcoms, driving higher market share within this critical customer set; included creating new solutions to meet the unique product, service, and financing needs of this segment •Created growth plan to add $13M revenue/$4M margin for strategic Dell Storage Business•Formed co-marketing alliances with strategic partners - drove $3M incremental Intel funds to drive share in dot.com market•Earned the Vice President’s Award for developing/marketing the first complete enterprise services solution targeted at the small business customer, including installation, cable and set up services, and server deployment•Developed plan to deliver an additional 17.5% in server revenue in 1999 and delivered 111% of plan

Promoted to manage AT&T Business Communication Outside Sales Team of 10+ representatives serving the greater Austin/San Antonio markets in the sales to and servicing of business customers •Coached Account Executives on consultative sales techniques enabling them to forge business partnerships with customers•Consistently rated in top 3% among U.S. Sales Teams, earning top spots in Sales rankings and awards programs

Created and implemented targeted communications strategies/programs for AT&T Consumer Long Distance “Winback” Organization which persuaded high value customers to return to AT&T •Developed ongoing testing strategy focused on message and creative executions, which directly increased the number of customers returning to AT&T by 70% - as well as the revenue of these customers •Managed a $66M budget to successfully minimize the cost of sales related to each promotional campaign

Promoted to Sales Manager within 4 months to manage team proactively servicing portfolio of major business accounts•Special projects included creation of first after-hours B2B call center and representing AT&T in union negotiations during implementation of new call center scheduling methodologies and tools•Consistently earned top positions within sales rankings – securing various top sales achievement awards/recognition

Mba

Bba, Marketing