Mary Trela Email & Phone Number

Detroit, MI, US

Grand Rapids, MI, US

Responsible for collecting, analyzing, and reporting metrics and results connected to measurable marketing initiatives including local/service line programs, brand initiatives, communication messaging, social/digital campaigns, website analytics, physician liaison activities, and experiments. Supports Marketing, Communications, and Physician Liaison.

• Provide freelance business services to support digital marketing, patient billing, scheduling, and database management for busy physical and massage therapy practice.
• Drive sales and increase repeat purchases through the successful development and execution of client/patient retention and communication strategy, including email marketing campaigns
• Established improved online presence by building and launching new practice website

Detroit, Michigan, US

• Oversaw data development, collection, and quality needs of the American College of Surgeons’ Pediatric Surgery Registry. Managed the case identification process, including medical coding and case prioritization.
• Ensured completeness of reports by collaborating with general surgery, cardiology, urology, and orthopedics departments to obtain weekly case data and CPT codes to ensure all relevant cases were included
• Improved efficiency in complex analytics and data management utilizing Expert-level knowledge of Excel and VLOOKUP reference formulas
• Presented data insights to management to facilitate decision-making, using Pivot tables and dynamic Excel data summary reports

• Coordinated intake of clinical and other data from disparate sources, ensuring complete, accurate, and timely database delivery. Served as a technical resource for clients and colleagues.
• Resolved 95% of identified issues prior to data utilization through the successful design and execution of pre- and post-database update quality audit processes, in collaboration with other departments (SQL, Advanced.
• Streamlined client and third-party intake by writing and implementing a data collection process that reduced delays, errors, and missed sources to <1% (Jira)
• Performed 100% of database update processes for 26 clients per month, initiated on a rolling basis with a 10-day turnaround time to validate, evaluate, and incorporate all new data

• Developed and drove enhancements for three unique CRM SaaS products to meet stakeholder requirements. Conducted user testing, training, and wrote release notes, user guides, and best practice documentation.
• Defined product release, managed backlog and prioritized features using Agile and Jira; collaborated with end users and UI/UX Team to develop customized user product experiences
• Coordinated simultaneous product management responsibilities for three CRM products, each with a dedicated team of engineers (offshore and US)

• Ensured all CRM client deliverables met internal quality standards and were delivered within timeframe of service level agreement; identified and resolved data discrepancies in data warehouse, list output, and reports.
• Increased client satisfaction by decreasing error rate of delivered CRM lists to less than 1%, as volume increased by 50%, utilizing innovative intake and output QA review processes
• Trained offshore resources in India in reporting process responsibilities, acting as resource for the team and completing all QA reviews on completed reports, improving report on-time delivery to 95%+

• Supported the growth initiatives of of two health systems (15 hospitals) through the development and execution of strategic CRM campaigns.
• Grew revenue by 50% through intense client engagement and management
• Guided internal team in the creation, use and execution of email marketing product for CHRISTUS Health

Downers Grove, Illinois, US

• Accountable for the development and implementation of strategic brand and marketing strategies for new and existing products for five hospitals. Manage day-to-day marketing activities, supervise the department, manage.
• Increased Emergency Department visits by +16% with a highly effective advertising campaign anchored by a 300% expansion of the marketing budget.
• Achieved 31:1 ROI from mammography direct mail campaign later adopted by seven hospitals.
• Contributed to a 20% volume increase over projections for a new facility in the first year of operations with an integrated marketing plan.

Downers Grove, Illinois, US

• Responsible for developing, implementing, and executing strategic marketing plans to support business objectives, foster customer retention, achieve business development, and advance branding. Coordinated day-to-day.
• Coordinated all marketing activities for two hospitals and a 200-physician medical group, one staff, ad agency, and $2 million in annual budgets.
• Produced >$10:$1 ROI on system-wide New Mover program.
• Directed all aspects of a $1M integrated branding campaign for a community hospital.

Master Of Business Administration - Mba, General

Bachelor Of Arts - Ba, Journalism & Mass Communications