Experienced marketing/communications professional with in-depth experience in marketing strategy for all marketing channels including digital, branding, content development, media relations, media planning, and budget management.Marketing Strategist/Brand Builder/Storytellermaryuashley@gmail.comI love it when clients say "I never thought of it that way!" That means I've helped them step out of the box and see their product/service the way the customer sees it. I cut my marketing communications teeth as a copywriter in an advertising agency, where I learned the craft of developing different voices for myriad brands and clients. One of my greatest strengths is taking complex ideas and concepts and turning them into powerful concepts that resonate with the audience. I'm equally comfortable at strategic and tactical levels. It's invigorating to envision the big picture, and ultimately rewarding to work alongside a talented team to massage all the details to create an effective campaign.Specialties: Higher Education Marketing, Internal Communication, Digital Marketing, Writing, Media Relations.Core Competencies• Strategic marketing and communications• Content development/storytelling across all media platforms• Digital marketing (SEO, SEM, digital display, digital video, social media)• Marketing research and analytics• Relationship building• Media relations and media planningAccomplishments• Structure/restructured marketing teams to incorporate digital specialists and capitalize on team