I am an accomplished leader and strategist with over 20 years of experience in Public Relations, Marketing and Communications management. I resolve challenging marketing dilemmas by implementing innovative PR, marketing and communication solutions for corporate entities, small businesses and non-profits. Successful campaigns include property openings, special events, product/service launches, milestone celebrations, and revitalizing brands of established organizations. I have facilitated multi-faceted strategies for a wide range of industries from construction to food and beverage, hospitality, entertainment, medical and the Medspa sectors. Their products/services may differ, but their aspirations are much the same to enhance brand awareness, improve market share, increase profits, foster positive employee development and cultivate strong media and community relations. I achieve this through,→ Implementing a multi-phase marketing evaluation process to uncover beneficial insights into an organization’s mission, markets, assets, potential, competitors and obstacles. This process is then followed up with a detailed synopsis of recommended tactics to achieve short- and long-term PR and marketing goals. → Collaborating with cross-functional teams to develop thought-provoking storytelling and unique branding campaigns for B2C and B2B markets. → Cultivate strong media relations by drafting compelling story ideas, providing hi-res photography and video clips and pitching newsworthy events to engage target audiences.→ Imaginative content creator utilizing a mix of media applications and a personal library of over 300,000+ original photos and videos.→ Project management overseeing budgets, resources and timelines to maximize efficiency, achieve measurable results and drive organizational growth.→ Research and submit speaker, presentation and award proposals to enhance executive profiles as noted thought-leaders in their industry and community. → Leverage various communication channels including traditional and digital marketing mediums to optimize branding potential.My work portfolio includes agency experience, in-house consulting, project based and contract assignments. Often referred to as the philanthropic publicist, I enjoy nurturing a culture of activism with thoughtful sustainable program development and strategic alliances to address and support community and global issues. I welcome opportunities to brainstorm and exchange PR, marketing and philanthropic ideas. I can be reached here on LinkedIn, or at maryvailmba@gmail.com .