Mary Varano Email & Phone Number

Westlake, Ohio, United States

• Plan and execute multichannel marketing campaigns aimed at client and employee acquisition and retention• Analyze data to measure the impact of marketing efforts and to make data-driven decisions• Lead Client Relationship Management system (HubSpot) adoption and training• Work closely with the business development team to align marketing initiatives with prospecting objectives • Develop proposals and support the client onboarding process• Collaborate with specialty teams to develop and execute niche-specific marketing• Manage and optimize performance of digital marketing channels, including social media platforms and website• Guide paid efforts across channels, balancing growth and ad spend• Oversee advertising and sponsorships so they align with firm marketing efforts• Manage internal and external editorial content • Collaborate with HR department to develop campaigns and communications to increase employee engagement and retention• Involved in the planning, organization, and implementation of special events, specific projects, or program changes

Westlake, Ohio, United States

Westlake, Ohio, United States

I develop, execute, and lead communication strategies and content to share the stories of Corrigan Krause both internally and externally.Web - Write timely blogs, client testimonials, educational videos, etc. to advertise on social media to increase visits to our site - Develop robust intern, careers, and culture pages - Consistently update and expand employee bio pages - Update Google My Business pages with posts and photos - Regularly pull analytical data to guide strategiesSocial media - Create diverse content including blogs, videos, infographics, etc. linking back to strategic goals - Regularly pull analytical data to inform strategyEmail Marketing - Send monthly emails to specific client/prospect lists sharing strategic editorial content - Keep email lists up to date with clients and prospects by pulling a monthly lists and sign-upsInternal editorial work - Run photoshoots - Create and/or edit PowerPoint presentations for staff - Create and update printed materials - Develop content to support recruiting effortsSponsorships/Advertising - Select strategic sponsorship/advertising opportunities that get our name and information in front of a specific audience and provide additional content for social media - Ensure every sponsorship and advertisement is shared on social media to maximize exposure and show the culture of CKEvent management and support - Webinars - Collaborate with internal experts and connect with external experts to develop the content - Set up and run the tech-side of the webinar - Complete extensive follow-up that includes, editing and uploading the replay, emailing attendees and registrants, following up with experts, etc. - Support employee events - Ensure each event has the appropriate promotional strategy and supporting content - Follow up with social posts to further advertise and drive traffic to the strategic goals

Cumberland, Maryland

•Led brand turnover project from Western Maryland Health System (WMHS) to UPMC Western Maryland of over 700 hard-copy external documents, transitioning all letterhead, envelope and business card designs, and a website that include 192 pages, 210 blog posts and over 285 provider profiles, 33 event pages, 27 location profiles and hundreds of image, art and video elements•Coordinated all internal and external signage and messaging to communicate up-to-date safety measures and procedures for the UPMC Western Maryland COVID-19 response. From March 2020 to July 2020, created and designed over 150 signs, internal process flow charts, entrance screener guides and patient information pieces to keep pace with the ever-evolving pandemic•Designed 55-page Mid-Atlantic Alliance for Performance Excellence (a Baldrige-based awards program) application. In 2019, UPMC Western Maryland won the Mastery distinction and in 2020, UPMC Western Maryland won the Mid-Atlantic Alliance for Performance Excellence award•Developed and initiated marketing plan for expanded neurosurgery program at UPMC Western Maryland that leveraged all available media to increase patient referrals, both self and provider initiate, and introduce the new neurosurgeon. This effort increased the patient volume of the neurosurgeon from 196 patients in July 2019 (his first month at UPMC Western Maryland) to 475 in June 2020•Improved the chronic obstructive pulmonary disease (COPD) patient education materials by increasing the use of images and decreasing the amount of verbiage on the documents. The pieces were introduced in Q1 of 2020 and there was a 4% drop in the readmission rate for COPD patients for COPD symptoms in Q2 of 2020•Increased patient portal usage by completely relaunching patient communication based on patient feedback. The new communication increased patient utilization of the portals from about 2,500 portal touches per 100 patients in FY2018 to almost 4,000 in FY20

Cumberland, Maryland

• Developed and created all content for Living Well, the quarterly magazine distributed to over 40,000 area residents• Mentored community relations department interns through collaboration on current community relations projects to further develop writing and design skills• Wrote informative news articles featuring hospital news, awards, and events for The Cumberland Times-News • Designed advertisements for WMHS-sponsored community health events and initiatives for print, online, billboard applications• Created community awareness campaigns by utilizing multimedia tools such as flyers, invitations, surveys, PowerPoint, press releases, rack cards, brochures, and web content• Facilitated cross-departmental cooperation to organize community and employee events • Coordinated vendors, talent, and location needs for photo and video shoots• Organized hospital presence at community outreach and nurse recruitment events by ensuring appropriate promotional materials were updated and available• Trained other hospital departments in appropriate brand use• Promoted WMHS community and nurse recruitment events using a multi-platform approach of traditional print advertising and engaging social media followers on WMHS’ Facebook and Instagram to drive traffic to the WMHS website and career pages• Named main point of contact for advertising agency handling total redesign and creation of new external website• Managed the creation and development of web content for all hospital departments• Mapped taxonomy of the previous version of external WMHS website to expedite improvements in user experience as the new version of the website was developed• Designed creative presentations of department-specific web content based on the different audiences for information• Analyzed Google Analytics data to help guide marketing updates to external WMHS website• Collaborated with information technology team to develop more dynamic and user-friendly internal employee website

Bellevue, Wa

Corporate and Marketing Communications● Developed and maintained current corporate media materials ● Assisted with development and implementation of corporate identity standards● Cooperated with senior management and various departments to gather information and develop presentations and materials for internal and external audiences● Managed marketing projects including photo shoots, video development, update of branding materials after acquisitions, and expansion of display area of the corporate office● Supervised stationary creation and brand usage ● Established processes to guarantee consistent success following acquisitions and new hirings, and during earnings periodsOnline Presence Management and Creation - External Company Website● Main point of contact for all locations for company website trouble shooting● Created news postings for external audiences on company website● Facilitated production of translated versions of online career center● Managed the reorganization of brand pages to accommodate new acquisitionsOnline Presence Management and Creation - Internal Employee Website● Developed site taxonomy and page organization● Created images in Adobe Illustrator and Photoshop ● Managed feedback and solved issues to ensure a seamless user experience● Constructed site pages ● Managed image and document sizes to ensure consistency throughout website● Established tracking systems to easily audit and update site informationTrainer - Internal Employee Website● Created comprehensive user manual for content administrators● Developed planning materials to assist content administrators in planning their pages● Lead training of new content administratorsInvestor Relations Support● Planned annual 100-attendee Investor Day event● Organized travel logistics for executives● Coordinated meetings and conference calls for executives with external investors groups● Prepared presentations for the financial community

De Pere, Wi

● Developed content for company website and employee Intranet site to educate clients and potential clients and staff on Ameriprise Auto & Home Insurance products and news● Managed social media platforms by creating engaging content, along with monitoring and responding to comments to ensure consistent presence online● Created direct marketing letters to help achieve sales goals● Organized grand opening of community ice rink to promote Ameriprise Auto & Home Insurance● Designed template for client emails● Wrote scripts and created graphics for narrated PowerPoint presentations

● Developed creative advertising campaigns to improve customer awareness and understanding of new products● Promoted Shopko through social media to engage fans with both promotional and informational posts● Ensured deadlines were met successfully by communicating and working with copy and design team members● Established protocol to keep numerous advertising pages and campaigns organized and on schedule● Composed informative and interesting email communications to further establish relationships with loyalty members ● Fostered relationships with buyers to guarantee accuracy of important pricing and merchandise information● Cultivated a community presence for Shopko by developing direct mail pieces specific to communities and community events● Developed advertising strategies based on research to accomplish goals● Presented campaigns using a combination of media

Cleveland, Ohio

● Quickly and accurately copy edited press releases for major private and publicly traded companies as well as small businesses● Directed press releases to appropriate media outlets while optimizing content for better online pick-up for clients● Counseled clients on the best use of social media to reach target audiences● Worked to further engage the PRNHealth Twitter handle● Collaborated with multiple internal resources to review and resolve customer service issues● Advised and assisted new hires to augment training and ensure productivity● Ranked in the top twenty-five most productive and accurate editors for PR Newswire LLC in the U.S. in 2009, 2010 and 2011● Created informative and persuasive marketing materials to educate clients on PR Newswire LLC products● Mastered new software and operating platforms quickly● Consistently increased revenue by counseling clients to utilize additional products to broaden audiences and strengthen online presence

East Lansing Michigan

● Supervised and maintained training for 25-30 employees● Conducted telephone interviews for the state of Michigan as well as various political organizations● Developed tracking system for interviewer attendance to ensure needed coverage on all studies● Coded and entered Likert-type data

Cleveland/Akron, Ohio Area

● Wrote statewide press releases and articles for lottery trade magazines and retailer magazine● Developed employee newsletter and promotional fliers ● Redesigned correspondence letters and winner information letters ● Assisted in planning and executing promotional activities

Lakewood, Ohio

● Composed clear and concise press releases, newsletters and articles● Designed community newsletters and advertisements ● Responsible to independently ensure completion of various projects● Creatively captured photographs for community newsletters