-Worked cross-functionally on the development and management of marketing programs, emails, and events for all VV retail stores-Coordinated and managed the successful 10/10 charity event program for all full-price stores, delivering $1.3M in 2014, a 75% increase to 2013-Planned and executed profitable monthly retail marketing events across all retail doors, including full-price, outlet, and partnership doors-Served as key liaison and marketing support between Retail and… Show more -Worked cross-functionally on the development and management of marketing programs, emails, and events for all VV retail stores-Coordinated and managed the successful 10/10 charity event program for all full-price stores, delivering $1.3M in 2014, a 75% increase to 2013-Planned and executed profitable monthly retail marketing events across all retail doors, including full-price, outlet, and partnership doors-Served as key liaison and marketing support between Retail and Marketing/Brand Communication Departments-Communicated daily with District Managers to ensure that stores were fully supported on an event and marketing level-Partnered with the PR Manager to devise plans for new markets and new stores; executed high profile new store opening events in each new market-Identified and implemented advertising—inclusive of print, digital, and OOH. Worked with the Ecommerce team to implement VV’s first drive-to-retail advertising campaign-Worked with CRM Director and Creative Operations Director to organize retail-related direct mail pieces and catalog cover wraps-Responsible of managing and allocating the Retail Marketing Budget associated with preexisting and new stores Show less

-Merchandising Manager for J.Crew Yale, New Haven; responsible for monthly rollout mapping and product placement (November 2012-August 2013)-Responsible for an in-depth knowledge of the merchandise and product knowledge among selling staff-Assisted Store Director and Associate Store Manager in meeting store goals from year over year; responsible of tracking, monitoring, and communicating business results from year over year-Maintained a keen interest in the fashion industry and… Show more -Merchandising Manager for J.Crew Yale, New Haven; responsible for monthly rollout mapping and product placement (November 2012-August 2013)-Responsible for an in-depth knowledge of the merchandise and product knowledge among selling staff-Assisted Store Director and Associate Store Manager in meeting store goals from year over year; responsible of tracking, monitoring, and communicating business results from year over year-Maintained a keen interest in the fashion industry and market trends -Assisted Store Director in managing a team of 20+ associates; ensured all associates exemplified the highest level of customer service and positive attitude-Aided to communicate regional business trends, inventory needs, and customer feedback to Market and Regional Managers Show less

- Managed social media platforms, strategy, and communication for accounts including Swarovski, Kérastase, Vaseline, and Roxy-Day-to-day client contact. Responsible of planning, coordinating, and activating on-site, online, and in-store events and programs-Worked with brands to increase social media following as well as overall digital engagement -Partnered closely with Community Management teams to craft on-brand content, helping to shape brands’ online identities-Fostered… Show more - Managed social media platforms, strategy, and communication for accounts including Swarovski, Kérastase, Vaseline, and Roxy-Day-to-day client contact. Responsible of planning, coordinating, and activating on-site, online, and in-store events and programs-Worked with brands to increase social media following as well as overall digital engagement -Partnered closely with Community Management teams to craft on-brand content, helping to shape brands’ online identities-Fostered relationships and engaged in media outreach to top-tier digital publications, such as Luxury Daily, The Cut, Refinery29, AOL Stylelist, StyleCaster, Fashionista, Styleite, FashionETC, and Fashionologie-Communicated extensively with bloggers for product gifting as well as both paid and editorial blogger programs-Managed and delegated tasks to internal team in order to successfully execute clients’ objectives and goals Show less

-Liaison between the Global Marketing team and the Retail stores; strategized and executed drive to retail marketing programs-Coordinated marketing collateral and event invitations for Michael Kors Collection events, including Trunk Shows, Best Customer, and Charity events-Completely devised and successfully executed the MK loves Pi Beta Phi Sorority Event Series in April 2011, yielding over $30k in sales and $6k in donations to Pi Phi partnered charity-Maintained frequent contact… Show more -Liaison between the Global Marketing team and the Retail stores; strategized and executed drive to retail marketing programs-Coordinated marketing collateral and event invitations for Michael Kors Collection events, including Trunk Shows, Best Customer, and Charity events-Completely devised and successfully executed the MK loves Pi Beta Phi Sorority Event Series in April 2011, yielding over $30k in sales and $6k in donations to Pi Phi partnered charity-Maintained frequent contact with mall marketing teams and worked with the MK Retail department to identify struggling markets and devise plans for revival-Reported on CRM initiatives, including New Customer Reports, and responsible of working with the CRM database for merges, customer flagging, and associates' customer assignments Show less

-Drove additional traffic and sales by organizing and executing monthly events in Juicy retail stores through the United States-Managed all store requests from Juicy Retail for special events, donations, and regional GWP promotions -Coordinated the design and construction of barricades and window advertisements for new retail stores-Selected to be a Blogger for Juicy's Club Couture section of the website-Assistant to VP Global Marketing and Communications-Began tenure at… Show more -Drove additional traffic and sales by organizing and executing monthly events in Juicy retail stores through the United States-Managed all store requests from Juicy Retail for special events, donations, and regional GWP promotions -Coordinated the design and construction of barricades and window advertisements for new retail stores-Selected to be a Blogger for Juicy's Club Couture section of the website-Assistant to VP Global Marketing and Communications-Began tenure at Juicy as Showroom Coordinator Show less