Mary Wirtz Cooper

Mary Wirtz Cooper Email and Phone Number

Marketing | Strategy | Insights | Innovation | Branding | Revenue Growth Driver | Consultative Advisor for CPG Brands & Non-Profit Social Services @ Growth Brands Co.
Chicago, IL, US
Mary Wirtz Cooper's Location
Greater Chicago Area, United States, United States
Mary Wirtz Cooper's Contact Details

Mary Wirtz Cooper personal email

n/a
About Mary Wirtz Cooper

With extensive experience across client, supplier, and agency roles, I excel in working with C-level executives to build and launch new business initiatives that accelerate corporate growth. My success is rooted in establishing global and domestic partnerships through a highly consultative approach, exceptional client service, and actionable, insight-based recommendations to address strategic issues.I thrive in leading strategic engagements that tackle complex business challenges by leveraging data-driven insights to deliver actionable solutions for both established and emerging brands. My core strengths include: developing strategy and go-to-market plans, building and leading high-performance teams, developing new business, driving innovation, and growing profitable businesses. I am particularly skilled and passionate about marketing, consumer insights and leading brand restages to drive consumer sales.My key clients include industry giants such as PepsiCo, Kraft, Kellanova, AB InBev, Mondelez, Mars, Nestle, Diageo, Good Foods, Moet-Hennessy, Beam Suntory, Constellation Brands, Abbott, ConAgra, Unilever, Delhaize, Walgreens, Procter & Gamble, Walmart, McDonald's, and numerous emerging food and beverage brands.As a lifelong volunteer, I have served and collaborated with many non-profit organizations to create strategies, develop boards, lead teams, fundraise, and manage budgets. This blend of corporate and volunteer experience uniquely positions me to lead or advise non-profit organizations effectively.Email: mwcooper636@gmail.com Website: www.growthbrandsco.com

Mary Wirtz Cooper's Current Company Details
Growth Brands Co.

Growth Brands Co.

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Marketing | Strategy | Insights | Innovation | Branding | Revenue Growth Driver | Consultative Advisor for CPG Brands & Non-Profit Social Services
Chicago, IL, US
Employees:
2
Mary Wirtz Cooper Work Experience Details
  • Growth Brands Co.
    Growth Brands Co.
    Chicago, Il, Us
  • Growth Brands Co.
    Co-Founder & Principal
    Growth Brands Co. Nov 2020 - Present
    Chicago, Us
    As Co-Founder of Growth Brands, my team offers expertise in strategy, insights, branding, innovation, packaging, website development, ecommerce and digital marketing. I lead a team of experirenced consultative advisors that drive accelerated growth by connecting consumers with emerging and established brands. We offer a three phase consultative process (Discover/Guide/Activate) which has been applied to address many complex issues demostrated successful outcomes.
  • Cooper Consulting
    Founder & Principal
    Cooper Consulting Nov 2020 - Present
    Cooper Consulting leads strategic marketing initiatives for CPG and Retail clients. Projects include best in class innovation, consumer insights, shopper insights, packaging, channel development, ecommerce and digital planning. Primary consulting initiatives include designing, leading and executing best in class brand re-stages and innovation. The process includes multiple phases of design along with integrated consumer research. Strategic marketing coaching is provided for start up CPG and Retail organizations. Key Accounts include: Kellanova, GEHA, Good Foods, Procter & Gamble, Unilever, Oregon and Urban Ladle. Facilitation of agile dashboards for Currnt, on behalf of Procter & Gamble and Unilever. Provide industry expertise on eCommerce boards.
  • Circana
    Senior Principal, Growth Consulting
    Circana Oct 2019 - Oct 2020
    Chicago, Illinois, Us
    IRI is a leading strategic marketing company, which established its Growth Consulting practice, leveraging management consulting and strategic analytic capabilities to help Fortune 500 companies achieve sustainable growth. As a Senior Prinicipal, I developed a new revenue streams and won new business for the Beer, Wine and Spirits vertical and mid-market businesses. Approaches included: Growth Strategy, Agile Innovation, M&A Strategy, Social Intelligence Analytics, AI and Machine Learning and leveraging big data.
  • Brandmuscle
    Vp, Account Management
    Brandmuscle Jul 2017 - Jun 2018
    Cleveland, Ohio, Us
    BrandMuscle is the leader in distributed marketing technology, marketing automation, and Ad Builder services with more than $100MM in annual revenue. BrandMuscle provides SaaS Solutions and employs over 700 professionals serving clients across several verticals including: Alcohol Beverages (Wine\Beer\Spirits), Consumer Package Goods (CPG), Insurance, Telecommunications, Hotels and Financial Services. Provide client service leadership to implement BrandMuscle’s suite of technology services (Web-to-Print, Digital, Social) to amplify and manage Brand, Promotional, and Shopper Marketing campaigns throughout the distribution network. Leverage the SaaS technology to promote customization and localization of messaging within established brand parameters.Oversee a team of account management professionals responsible for leveraging the complete suite of BrandMuscle on-demand marketing solutions for key Alcoholic Beverages, Consumer Packaged Goods and Hotel clients.Manage the development of client web portals, implementation of their National and Shopper/Channel Marketing programs across a suite of service. Drove strategic growth across the client user base.
  • Behaviorally
    Vp, Account Management And Head Of Chicago Office
    Behaviorally Jul 2011 - Feb 2016
    New York, New York, Us
    Responsible for establishment and leadership of the PRS IN VIVO Chicago Office and Retail Shopper Lab. Team leader for Global Client Partnerships, which required business development, coordination of global resources and client servicing of Consumer Package Goods (CPG), Retail and Quick Serve Restaurant (QSR) accounts. Services provided included a variety of consulting and research services - primarily addressing Branding, Innovation, Package Design and Shopper Insights issues.
  • Comscore, Inc.
    Vp, Cpg Marketing Solutions
    Comscore, Inc. Jan 2005 - Jun 2011
    Reston, Va, Us
    Developed CPG vertical sector through creation and oversight of partnership with Catalina Marketing to conduct behavior activated research. Leveraged these newly formed CPG client relationships to gain traction with digital advertisers and advertising agencies to sell in the comScore Adeffx suite of media online and offline media effectiveness tools. Adeffx tools linked digital and social media to dunnhumby and IRI frequent shopper data to determine offline sales impacts. Responsible for business development and project management oversight for key client accounts in the CPG vertical. Provided digital transformation data analysis and strategic recommendations to clients. Grew CPG and Retail business from zero to $3.2 annual sales.
  • Brandimage (Formerly Known As Laga)
    Director Of Market Research
    Brandimage (Formerly Known As Laga) Jul 2002 - Jan 2005
    Paris, Île-De-France, Fr
    At LAGA (currently known as Brand Image), a brand design and consultancy firm, my role was to direct and manage the Market Research Department which was responsible for branding, shopper insights and package design research. As the department director, I led a team of qualitative and quantitative researchers to deliver strategic results and recommendations to clients, and internal graphic and structural designers. The services provided by the department included a full suite of differentiated quantitative and qualitative methodologies.

Mary Wirtz Cooper Skills

Customer Insight Market Research Shopper Marketing Marketing Research Strategy Segmentation Consumer Behaviour Marketing Strategy Analytics Fmcg Brand Equity Advertising Research Account Management Marketing Brand Development Leadership Qualitative Research Consumer Insight Focus Groups Business Insights Brand Management Quantitative Research Online Research Survey Design Integrated Marketing Consumer Products Strategic Thinking Business Development Web Analytics Competitive Analysis Primary Research Brand Architecture Product Innovation Client Services Competitive Intelligence Media Research Multi Channel Marketing Market Analysis Digital Marketing Digital Strategy Nielsen Mobile Marketing Database Marketing Consumer Behavior Positioning Ethnography Pricing Strategy Loyalty Marketing Interactive Marketing Strategic Marketing

Mary Wirtz Cooper Education Details

  • Saint Louis University
    Saint Louis University
    Marketing
  • Southern Illinois University, Carbondale
    Southern Illinois University, Carbondale
    B.S. Communications And Journalism

Frequently Asked Questions about Mary Wirtz Cooper

What company does Mary Wirtz Cooper work for?

Mary Wirtz Cooper works for Growth Brands Co.

What is Mary Wirtz Cooper's role at the current company?

Mary Wirtz Cooper's current role is Marketing | Strategy | Insights | Innovation | Branding | Revenue Growth Driver | Consultative Advisor for CPG Brands & Non-Profit Social Services.

What is Mary Wirtz Cooper's email address?

Mary Wirtz Cooper's email address is ma****@****cle.com

What schools did Mary Wirtz Cooper attend?

Mary Wirtz Cooper attended Saint Louis University, Southern Illinois University, Carbondale.

What skills is Mary Wirtz Cooper known for?

Mary Wirtz Cooper has skills like Customer Insight, Market Research, Shopper Marketing, Marketing Research, Strategy, Segmentation, Consumer Behaviour, Marketing Strategy, Analytics, Fmcg, Brand Equity, Advertising Research.

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