To improve my people skills I've done a two year postgraduate Life Coach Course as wel as a training on Systemic Constellations and started my part-time coaching practice.

As a communication specialist I work in the field of sustainability, tech, lifestyle and entertainment both B2C and B2B. It is my aim to create mutually beneficial relationships between people, organisations and their audiences through strategic and creative on- and offline communication. Within projects I take responsibility for the whole journey, being a strategic partner as well as an account- & projectmanager.Agencies and brands I work(ed) with:Blyde Benelux; and impact driven PR Agency- Account management, B2B and B2C PR & content strategies for brands focussed on sustainability, the plant-based food transition and the circular economy.Maak Amsterdam - New era marketing agency- Account- & projectmanagement for the launch of Virgil's Mixtape with JBL.Glasnost- Account management, PR & content strategies for several lifestyle and Tech brands.LEWIS Global Communications- Creating PR strategies for several Lifestyle & Tech clientsHet PR Bureau- Responsible for the strategy, launch and hosting of PR strategies, influencer & press events for brands such as ASICS, Huawei, and Staatsloterij.Gowtu Agency; creating cultural currency for brands.- Hosted and produced multiple creative events in the Sonos Home Amsterdam where consumers, press and partners could come and experience the newest products in the most realistic setting possible.- VICE Media Benelux

B Corp Certified PR agency for sustainable brands & social enterprises.Blyde is the first Benelux agency with an official B Corp Certification. By creating and sharing the meaningful stories we inspire consumers to make a positive change. We help and activate brands & companies to ‘write’ impactful storylines: rule breaking, never faking en change making. Blyde is a strategic and creative partner in PR with a mission to create a positive footprint worldwide.

- Building a team of true JBL Ambassadors throughout Europe with local agencies, by carefully selecting influencers with the right brand fit to expand the brand awareness in the different markets.- Creating a European Influencer campaign around owned and sponsored JBL Festivals, under which the JBL Snow Party.- Creating an earned, paid and owned launch strategy for a completely new series of Harman Kardon products in European countries, with a big launch in Kopenhagen including media review programs, advertorials and an influencer campaign.- Help create product launch strategies within several European markets- Manage local PR agencies

- Generating sales for VICE through branded content partnerships with partners such as ING, Anderzorg, Gillette, SEAT, Deliveroo and Unilever.- Coordinated the digital content productions by managing both clients and the team to make sure projects would run smoothly on all levels, from creative & strategic development, client presentations, production to delivery.- Led the launch of two new platforms Vice Money (ING) and Tonic (Anderzorg).

- Led B2C and B2B PR activities for lifestyle, FMCG and entertainment brands, including Netflix, Bacardi and ID&T.- Hosted and produced PR events for a wide range of clients including Netflix, Foodora, FrieslandCampina- Created multiple influencer campaigns for lifestyle brands.

Business Courses- Advising clients on the promotion and organisation of their recruitment events.- Creation and production of the "Deloitte Intern Talent Day 2011', a corporate event for 180 trainees of DeloitteEU1- Managed the collaborations between filmmakers, brands and media partners for this film and television platform.Vesper Interactive- Responsible for the planning, production and evaluation of several creative content productions under which De Grabbeldagen from PostNL, a national marketing campaign.