María Gpe. Solís Marrón Email and Phone Number

As Sales Executive, I manage the experience for each import and export transaction for the customers understanding the specific needs of their business. I work hard to develop a personalized experience for each customer in any of their projects. Through LinkedIn I search for potential new customers worldwide, that could carry incremental volume to our business. Once I contact a new customer, I pitch them the services that we can offer and through active listening I dive deep into their current projects to align their business needs to our services. Once a customer contract any of our services, I closely monitor the transaction from warehouse to warehouse, checking that everything goes smoothly to keep the trust of our customers throughout the service. In addition, I lead the social media strategy to improve the broker’s public relations through monthly newsletters, face-to-face events and webinars.

As Sales Executive, I lead the sales strategy of three categories for B2B. My main objective was to create an unforgettable experience for each of the customers by personalizing the customer service framework. Most of the time I was focused on visiting clients to understand the needs of their business and be able to recommend them the services of the hotel that best suited them. Through Salesforce’s CRM, I had a fine tracking of each account, from the weekly schedule of visits already scheduled with the accounts, cold visits, prospecting for new ones, to the results of each one, as well as the status that they had until that time in the hotel. In addition, on a weekly basis, I led the analysis of the real budget against the forecasted budget to understand the percentage of error and give visibility to the corporate of the weekly differences and the root causes of them. On a weekly basis, I developed market benchmarks of competitors’ services to recognize competitiveness opportunities in our hotel to attract new customers. Likewise, I did activities to improve the hotel’s public relations with the customers, such as attending to corporate and local trade shows, inviting customer to eat on the hotel’s restaurant, visiting customers around the country, carrying out post-sale strategies, among others.

As Marketing Executive, I developed and managed the sales strategy for the all the advertising and marketing services of the agency. My main goal was to increase the impact of the marketing strategies, advertising campaigns and design experience for each of the clients and attract new clients to the agency. I designed and performed several market researches through qualitative and quantitative methods to measure the brand impact depending in their market segment. Within the pricing of advertising media, I developed the pricing strategy for each campaign and client, analyzing its impact and cost to the agency. In addition, I created and lead the customer service framework.