As part of the leadership team and reporting to the global CEO, I am responsible for implementing strategic counsel services and full-funnel approach initiatives for the SEEN Group brand portfolio. In addition to driving business service growth, I lead the development of Community x SEEN (CXS), SEEN Group's influencer marketing services for North America and new market expansion.

Part of the leadership team, reporting to the founder and CEO. In this position, I oversaw marketing, creative and digital teams for one of ULTA's priority brands, building the storytelling of the future, best in class omnichannel consumer experience, and retailer expansion. I managed a team of six executives and three consultants.

As an Executive Director for this top 10 global makeup brand, I drove the long-term strategy for Lip, Eye and Cheek categories in order to increase global market share and brand equity. I guided the innovation plan process to support global key markets and retailer partnerships, while building strategic product franchises. I managed and developed a team of four Marketing executives.Key accomplishments:- Responsible for the Color categories that represented half of NARS global revenue.- Built a 3 year plan to double the global Lip category business in 3 years.- Led a portfolio rationalization exercise that increased profitability across all categories while maintaining inclusive shade ranges.

As a Director, I was responsible for developing a strategy for the NARS Color categories, in order to maximize growth potential and build brand equity. I analyzed formula innovation and developed launch strategies including product positioning, concept, 360 activation plan and launch asset suite. I was also the Global Visual Merchandising liaison to guide the global brand image execution.

In this position, I was responsible for driving cross-functional collaboration to develop new launch product strategies. I was in charge of NARS DTC strategy and PRO lineup assortment. US Ecommerce support, assisting in the NARS website redesign project.

Here, I was appointed the most senior member of the local NARS Marketing team. Managing three direct reports, I implemented the product Marketing strategy for the UK and Ireland, negotiating with twelve different retailers including Selfridges, Space NK and John Lewis.

In this position, I was responsible for the operational development of the NARS brand in Spain. We drove double-digit growth during times of severe market constraints, thanks to the retailer management and the business expansion plan through the opening of new El Corte Inglés department stores and Sephora doors.

Here, I was the Marketing leader of the Spanish Communication agency Dreamland. The agency developed local activation plans and negotiated celebrity endorsements for fashion, entertainment and hospitality clients, including Rosa Clará, Rafael Hoteles and Supermartxé.

In this position, I actively took part in the strategic development of Garnier coloration brands in the Spanish market, launching a new coloration brand: Herbabrillo. My experience included a six month commercial rotation around Spain.