• Process Manager for Roche using Agile- SAFe framework: PI Planning management, daily liaison with senior management, training sessions delivery, set-up of scrum events (sprint planning, daily scrum, sprint review, sprint retrospective)• Agile trainer for Famytec staff. Implementation of Agile teams in Famytec • Governance: E2E revision of the area controls, execution, evidence fulfilment and reporting for Roche Control Committee• SLA´s implementation and follow-up, definition of measures to correct deviations. Team management• Presentations and report analysis for senior management

• Campaign definition and implementation according to strategical priorities• Management of Multichannel Campaigns, follow-up and impact analysis, resting period management• Definition of the area KPI´s. Report analysis for senior management• Governance: E2E revision of the area controls, execution, evidences fulfilment • Processes: AS IS/ TO BE analysis, process documentation, definition of action plans for issues closure. Elaboration of proposal for process automation

• Planning: definition and agreement of Inbound & Outbound x-sell targets for internal and external agencies• Agencies Management: follow up on daily performance, identification of possible deviations vs target, planning and execution of “ad hoc” Marketing actions to accelerate sales, set up of incentive plans, complaints tracking, management of daily sales files• Launch of new agencies for x-sell. My duties involved: prospecting ,set up of sales operative and conduction of training sessions about product• Governance: management of risk control assessment for x-sell; identification of risk associated to x-sell activity, definition of controls and calendar for execution, follow-up on control execution made by external agencies, set up of corrective measures if needed, quality- calibration sessions with agencies• Revision of Early Strategy alongside with Strategy and CRM teams, to increase activation in early stages of customer life-cycle

• Project Management: Reporting improvement Project. The aim of the project was to provide better MIS to RM´s and customers to improve decision making. My duties involved: preparation of "as is"analysis and proposition of various "to be" scenarios.• Project Management: managed implementation of New Account Fees project (€2.5m annualized income) involving: competitors review, design of fee increase scenarios, coordination of technical go-live and communications to customers.• Defined and Implemented Early Customer Development Strategy resulting in improved customer experience.• Designed strategic options and recommendation for Premier Credit Card launch, including new services and benefits and identifying specific existing features to be marketed more proactively.• Implemented and managed a 3 years Premier University Programme for 900 Relationship Managers: set strategy alongside with Commercial and HR areas, review of programme contents, set up measures to facilitate programme complexion, report analysis for senior management, provide ongoing support and materials, etc.• Customer Communications: review Market Analysis delivery process, resulting in a 30% reduction of time until delivery to customer. Coordination and management of Market Analysis monthly delivery.

• Implementation of Existing Customers Marketing Plans: delivery of campaigns to increase card usage and balance growth.• Customer Communications: designed and managed effective customer communications to 174k customers, including communications in bank statements, direct mail and sms. • Project Management: marketing representative in Over Limit Fee increase project, Change of Bank Statement Provider project and Product to Product project, involving: definition of requirements, coordination of Marketing material changes, estimation of economical impact, delivery of communications to customers, testing and approval of technical changes.• Managed implementation of Insurance Mediation Directive Adaptation (Regulatory) to tight deadlines.• Control Self Assessment: carried out internal audits and reports highlighting insights, issues/ opportunities.• Stock management: maintenance of marketing materials security stocks, cost savings and material changes.

• Project Management: managed implementation of Income Initiatives -Funds Transfer fee increase, PPI increase and Differential ATM´s involving: coordination of Marketing material changes, estimation of economical impact, delivery of communications to customers, testing and approval of technical changes• Customer Retention Strategy: played integral role supporting Line Manager in the implementation of specialised Retention team (4 staff), Retention tool improvement, establishment of incentives programme, retention soft skills refresh and launch of retention promotions• Internal Communications Champion: defined and implemented an Internal Communication Strategy for Barclaycard Madrid including : quarterly presential sessions with Barclaycard Director, fortnightly e-mail updates for Barclaycard employees, quarterly collaboration with Barclays internal magazine, new intranet sections (“60 seconds with…”), etc

• Project Support and Coordination: project reports and documentation, presentations for middle management team, Records data, administrative duties (compilation of information, minutes taking, etc)

• Translation of legal and regulatory documentation. Editing translations and proofreading. Liaison with the local British Authorities and Foreign Embassies. Client liaison and service