María is the Head of Strategy at Zurda Agency, with 20 years of experience in this field. She has worked in different advertising agencies, such as Ogilvy & Mather, Don, Wunderman Thompson, and BBDO, leading teams of strategists and specialists in Brand Strategy, UX, CX & Service Design, Comms Strategy, and Loyalty. She also was Strategy Director of RED/ACCIÓN, an independent media outlet specialized in solutions journalism, and of R/A’s in-house editorial content agency: FIBRA. As a freelancer, María has collaborated with agencies such as W+K, David, Ponce, TBWA, McCann, Ogilvy, Lanzallamas, Ninch, Becoming, Plug, Emprendia, Gypsy, Been to Be, and Reset; as well as for brands such as Farmacity, Pepsi, Nissan, Mirabilia, Reciclarg, Vistage, PPI, INI, Bulla, GFSR, Animaná, e Innomy. She also volunteered as a Brand Strategist for Hecho por Nosotros, and has experience as a trainer at Miami Ad School, APG and Brother, and as a keynote speaker at various industry events.