María Subinas Garralda Email & Phone Number

Madrid, Es

Madrid Area, Spain

VIZZ is the leading content creators managing agency in Spain and Latam. Our goal is to connect brands with consumers working closely with top Twitch, YouTube, Twitter and Instagram influencers to plan, create and measure the impact of content marketing and branded content activities.

Madrid Area, Spain

Create a start-up directly with the co-founders from scratch. With focus on low-cost and innovative alternatives to traditional marketing (growth hacking), my tasks included multiple marketing & communication activities: content marketing, email marketing, social media, corporate blogging, SEO, SEM, web analytics, PR, project management, consulting, brand development, corporate communications, financial (budget) controls and reporting to Main Board. Managed all the aspects on the business development side, from closing affiliate agreements to determine business strategy.Business Development: Closed 17 Agreements with main players (HomeAway) Defined:Business model, Revenue Streams, Value Proposition, Key Partnets, Business KPI's.Marketing: content marketing, email marketing, social media, corporate blogging, SEO,SEM, web analytics, PR, project management, brand development, corporatecommunications, financial (budget) controls and reporting to Main Board. Main achievements: Low CPI, 15K free downloads, shown in main Spanish Media, granted withH2020 by EU.

Madrid Area, Spain

Co-FounderAdvertising network. A collection of leading, influential online publishers and trendsetters.

Madrid Area, Spain

Rightster is a global b2b video network for distribution, content-sourcing, audience engagement and monetisation. Rightster's software and services make it simple for sports, fashion, news, entertainment and viral rights holders to maximise the value of their video whether on a licenced, ad-funded, direct to consumer or paid placement basis. Open the Spanish market for the Rightster advertising network through strategic partnerships with local premium publishers as well as the creation and growth of relationships with major agencies.Successfully closed negotiations for rebates with the following agencies: Vivaki Group, GroupM, OMD, Havas Digital, Netthink Isobar and WINK. Running CPM, CPC video campaigns, video seeding and syndicating content

Madrid

©Helping brands to connect with their customers through supporting their communication with unique contentDirector Le Cool Madrid- Open Madrid ́s Office: Le Cool Magazine, Le Cool Agency, Le Cool Network, unifying 3 business units thus offering a complete service for brands interested in reaching our target, young hipsters and trendsetters- Le Cool Magazine: supervise agenda, revising it to make it more appealing to users (diversifying content). Business development: create a new platform to sell advertising for Le Cool Magazine + Le Cool Network.- Launch of www.lecoolnetwork.com. an Internet startup devoted to helping brands connect with urban trendsetters through a network of the 20 coolest sites and blogs across Spain, reaching more than 1 million hipsters monthly, covering fashion, music, cinema, contemporary arts and anything related to urban culture.- Developed product portfolio and price positioning. - Supervised web design and creation of presentation materials - Launched commercial strategy defining priorities, objectives and action plans.

DSL is a sponsorship management and consulting firm committed to develop artistic production and event organization. Client Manager - Ran three international exhibitions: CowParade, Bodies-the exhibition and Titanic- With a fixed team of 3 people I organised, supervised and set up events and achieved a record 600,000 visitors. - Searched and negotiated sponsorship for the exhibitions, managing to get 30 national and international brands involved in the Cow Parade, which was worth more than €400,000. - Coordination of the marketing team (contracting and training 50 support personnel).- Communications monitoring, guaranteeing that the exhibitions were being represented in the right light. Among others, managing the social controversy generated by the Bodies exhibition.- Development of effective direct marketing advertising campaigns achieving a 40% increase in off-peak visitors (Titanic Dinner in the Palace Hotel).- Defining and developing a communications strategy in order to take advantage of the media exposure created by the exhibitions and via public relations campaigns resulting in 7 million euros of media exposure.- Managing permits and agreements with the Authorities. 105 cows on the streets of Madrid, first urban exhibition to be organised in the city by a private company.

Company dedicated to producing country profiles and special advertising supplements in international media. International Project Manager.- Production of country branding campaigns, to promote the countries and attract foreign investors.- Organising the project whilst in the field: documentation, research, defining the creation of or improvement of the country brand, defining strategic and attractive business lines for investors.- Consulting and analysis on the needs and shortage of communication in the countries, as well as advising their Governments and businesses. - Organising editorial content: Defining key sectors and personalities to carry out interviews with in order to obtain information on the country. (Interviews with the Prime Minister and Cabinet of Panama, El Salvador, Puerto Rico and the Philippines).- Financing the project by selling advertising space. Negotiation with public and private sectors. Individual billing objectives exceeded: 1.7 million dollars in advertising contracts.- Projects published: Panama-International Herald Tribune. El Salvador-New York Times. Puerto Rico-The Economist. Thailand and the Philippines-The Independent.

Ogilvy Action, division of the Ogilvy & Mather GroupAccount Executive- Large account manager: Movistar, Schweppes, Osborne and Motorola.- Drafting and implementation of promotional marketing, direct marketing and loyalty campaigns. (Osborne Incentive Plan, POS activity with Motorola)- Planning, producing and carrying out events. (Movistar’s national e-moción shopping centre campaign).

Master, Master Of International Relations And International Communication

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