One of my first & most important memories, is going to a parent-teacher conference in school and having my teacher tell my parents, "Ali is definitely one of my most creative story tellers & communicators, he loves writing essays & loves communicating with everyone"Throughout my life, I have developed the art of being able to communicate with anyone at any given time. From joining the debate team in college to working in different careers that allow me to utilize this skill in different ways, I've learned that effective communication & Story Telling is at the core of any successful leader and business.I have developed a passion for being the voice of those that cannot communicate for themselves by telling their stories to the world through content & Marketing. I love bringing stories of real people and helping people fall in love with amazing content.In my career as a creative Marketing professional with extensive experience in Strategising, building, maintaining, and running successful digital marketing campaigns for numerous clients in Pakistan, UAE & Europe, I have always followed my passion for communication through storytelling.I was born in Pakistan & traveled all over and completed my bachelor's degree from Brunel University West London. I am super desi when it comes to songs and cricket. I am extremely passionate about Football (Glory Glory Man United), cooking, and developing young leaders. My biggest strength is being able to quickly and easily see skills, gifts, and talents that people don't even realize they have. My greatest satisfaction comes from helping individuals discover and develop these skills and seeing them set sail with enthusiasm and confidence toward a future filled with joy, satisfaction, and success beyondtheir wildest dreams.Specialties: Public Relations, Client Services, Account Management, VAS, IVR, SMS Marketing, Digital Marketing, PPC google Ads, Lead Generation through SMM, SEO, Content Marketing
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Social Media And PrNunetIslamabad, Pk
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Social Media & Pr ManagementNunet Aug 2022 - PresentGenerate, edit, and publish engaging content across Nunet social media channels (LinkedIn, Twitter, Discord, Telegram & Youtube)Be an advocate for the company across different social media communities, engaging in dialogues, identifying possible brand influencers, and answering questions where appropriateHelp craft the overarching social media strategy and define KPIs (e.g. increase brand awareness, acquire new followers, grow website trafficWork alongside and support other internal teams with community-building initiatives and outreach programsMeasure performance and generate reports on the impact of content and social media initiativesIdentify relevant insights from social performance and community Make suggestions for new methods to reach out to current and potential community members
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Digital Marketing DirectorSquare Nine International Mar 2022 - Jul 2022Islāmābād, PakistanBuild digital marketing roadmapManage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistencyMeasure ROI and KPIs and prepare budgetDevelop specific campaigns to create and maintain high levels of customer interaction Oversee our social media accountsManage and improve online content, considering SEO and Google AnalyticsLiaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategiesMotivate digital marketing team to achieve goalsMonitor competition and provide ideas to stand outStay up-to-date with digital technology developments -
Director Of OperationsZab & Sons Sep 2020 - Feb 2022Dubai, Dubai, United Arab EmiratesOversee or delegate responsibility for the day-to-day workflow of the department and staff.Conduct performance evaluations that are timely and constructive.Handle discipline and termination of employees as needed and in accordance with company policy.Duties/Responsibilities:Develop schedules and procedures for and ensures adherence to routine maintenance and non-routine repair of all vehicles in the companys fleet.Collaborate with supervisors and staff to manage and reduce expenses such as those for fuel and labor costs.Establish a schedule for recommended replacement of fleet vehicles.Draft and present reports on department operations and expenses.Prepare and implement departmental budget.Develop and enforce procedures, policies, and safety protocols for all fleet services staff.
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Head Of Digital MediaPlanet Beyond Aug 2017 - Nov 2019Blue Area, IslamabadResponsible for leading Planet Beyond’s multi-platform content operation on a daily basis with direct oversight of both Traditional VAS and digital platforms with a major focus on Mobile literacy. Facilitating internal customers and external customers i.e. existing and potential new customers; including but not limited to leading MNO's, Government Departments and Non-profit customers, to understand their requirements and brain storm to design Content solutions based which helps enhance customer engagement to meet their revenue targets Key Responsibilities• Oversee all aspects of content generation with emphasis on developing and growing content production on digital and VAS platforms.• Responsible for supporting product strategy to improve customer experience and drive revenue through new and existing content.• Understand and align product needs and objectives with timely content solutions• Study customer journey to understand white space/gaps in engagement; recommend growth plans that include any new content areas/ideas that drive higher consumer interest• Build and execute tactical support to roll out the content strategy (i.e. content calendar)• Work with Influencers & Celebrities to produce branded content• Co-ordinate and facilitate non-profit organisations and startups by producing specialised content for Mobile Literacy campaigns. -
Head Of Marketing & ContentPlanet Beyond Jun 2014 - Jan 2017Blue Area, Islamabad• Development of actionable, timely and accurate reports as per business needs• Providing insights into trends and factors impacting business• Analyze competitive market strategies through analysis of related product, market, or market share trends.• Create current business intelligence, trend data to support teams for recommendations for action.• Communicate with customers, competitors, suppliers, professional organizations, or others to stay abreast of industry or business trends.• Manage post launch (operational) service performance• Identify and present innovative and creative product solutions• Display a high level of critical thinking in cross-functional process analysis and problem resolution for new and existing products• Make & Implement promotional marketing plans for all VAS Products• Coordinate marketing plans with MNO for the development of promotional plans• Implement Strategies to improve revenue through analysis & forecasting• Develop strategies for Revenue Growth and ultimately accountable for the same.• Management and production of promotional and engagement communication through OBD and SMS channels.
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Sr. Manager ProductsEconceptions Feb 2014 - May 2014Bahria Town, IslamabadManaging the entire product life cycle from strategic planning to tactical activitiesIdentify and present innovative and creative product solutions.Project management of all product integration/launches/changes throughout implementation.Identify the business and operational requirements based upon the business requirements & objectives of each product.Display a high level of critical thinking in cross-functional process analysis and problem resolution for new and existing products.Make & Implement promotional marketing plans for all VAS ProductsCoordinate marketing plans with MNO for the development of promotional plansImplement Strategies to improve revenue through analysis & forecasting -
Manager Marketing CommunicationEarth Factor Jun 2013 - Jan 2014I-9/3 IslamabadResponsible for Planning, development and implementation of marketing plans for all Warid Products.Coordinate marketing plans with MNO for the development of promotional plans for VAS products.Planning strategies to improve revenue through analysis & forecasting Quantitatively and statistically measure the performance, and impact of marketing initiativesImprove and assess business results, help improve sales, profitability and customer lifetime value. -
Assistant Manager Vas OperationsEarth Factor Jan 2012 - Jun 2013IslamabadVAS Content Strategy FormulationVAS Content Strategy ImplementationMonitoring and Control of daily VAS content & OperationsConducting TrainingSupervision of prompts & SMS writing for Various VAS ServicesQuality Check & Quality ControlPeople Management
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Sr. Product Development ExecutiveEarth Factor Apr 2010 - Dec 2011IslamabadEarth Factor is rated by most as the most gifted VAS provider in the telecom industry of the Country. Being the clear market leader in IVR, Agent Assisted IVRs, DBA (Device Based Applications), WAP and White Labels, the company offers the widest range of products and services in its portfolio. The Company also boasts the most talented in-house team of script writers, producers, voice overs, developers and telecom engineers, all based at its central development hub is in Islamabad.I am Working as Sr. Product Executive at Earth in the Product development Department and have made creative designs for various Value Added Services for numerous services.Key Responsibilities include:Looking after Various VAS (Value Added Services) CampaignsMajorly looked after sports based productsProduct designing (VISIO)Product ConceptProduct testingProduct ImplementationProduct Content FinalizationProduct Quality Control
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Project ManagerE2E Aug 2007 - Mar 2010IslamabadE2E better known as End2End (www.end2end.com.pk) is a Telecom Subcontractor company providing services to top TE vendors & operators in Pakistan. I Worked as a Project Manager in E2E for 3 years.The job responsibilities included:Project Management of non turnkey projects.Complete TE (telecom equipment) management.Customer relationship management.Project acceptance.Project progress reporting.Mentoring of new project managers.Human resource management.
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Project ManagerAxiom Pvt Ltd Apr 2006 - Jul 2007in the Voice department.Responsibilities at Axiom were as follows:- Project Management of Voice Projects for the international Customers. Managing Outbound and Inbound campaigns for B2B and B2C. Major Projects:Unicom Video Conferencing Trained and managed a team of 6 CSR's. The campaign ran in Texas; and Toronto.A+ Audio Conferencing B2BTrained and managed a team of 6 CSR's. Worked on enhancing B2B selling skills.Public Loans.com Mortgage CampaignProject Implementation & after Sales quality Assurance. Project budgeting and Responsible for reporting Structure. Trained a team of 8 CSR's. Introduced the formula of Empathizing and sympathizing with the customers to maximize sales. Promero Home LoansProject feasibility, time management. After sales reporting. Client handlingSouthern phone Company Outbound campaign (Australia) Project budgeting, time management, human Resource management. Hired and trained team of 17 Fresh CSR's. Accent Training. Access Commercial Mortgage (U.K)Project feasibility, Project Quality management (after sales QA). After sales reporting.NVBPO Date Entry CampaignSupervised 19 people on the non-voice data entry project for one month. Assisted MO on training and trials.
Muhammad Ali Shah Education Details
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Wireless Communications -
Cambridge International ExaminationPre Engineering
Frequently Asked Questions about Muhammad Ali Shah
What company does Muhammad Ali Shah work for?
Muhammad Ali Shah works for Nunet
What is Muhammad Ali Shah's role at the current company?
Muhammad Ali Shah's current role is Social Media and PR.
What schools did Muhammad Ali Shah attend?
Muhammad Ali Shah attended Brunel University, Stanford University, Northwestern University, Cambridge International Examination.
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