Masa Teofilovic Email & Phone Number

Greater London, England, United Kingdom

Implementing ASO and CRO strategies to increase app visibility and acquisition.- Optimising top-of-funnel conversions through landing pages and app onboarding.

Greater London, England, United Kingdom

- Led execution of various Conversion Rate Optimisation (CRO) initiatives, including A/B testing on landing pages and experimental analysis, driving incremental growth and improving conversion rates.- Consolidated a large number of landing page templates into scalable versions, significantly enhancing scalability and supporting ongoing CRO efforts.- Supported A/B testing on app store creative elements to refine App Store Optimisation (ASO) strategies, boosting install rates and improving overall performance across key markets.- Implemented keyword optimisation strategies to enhance organic visibility on both the App Store and Google Play, leading to significant growth in app installs.- Assisted in the development of the Global Customer Promotions Program, collaborating with stakeholders to streamline promotional launches and improve execution. Successfully coordinated and executed multiple promotions across various regions, driving customer acquisition and enhancing marketing efficiency.

- Participated in online and in-person events, including conferences, lectures, subject webinars, social events, fairs, recruitment, and career events, contributing to increased visibility and engagement for the School of Business and Management.- Created and delivered presentations to audiences of up to 200 individuals, enhancing understanding and promoting the school’s programs.- Responded to enquiries from over 250 students via chat platforms, ensuring high levels of satisfaction and engagement.- Facilitated social media campaigns such as Instagram Live, Facebook Live, and Snapchat, driving increased interaction and audience engagement.- Acted as a Brand Ambassador, promoting the school’s values and enhancing its visibility across multiple platforms.- Managed an Instagram takeover for an account with over 39,000 followers during the Open Day in September 2022, contributing to a 20% increase in on-the-day engagement.- Contributed content for marketing collateral to support recruitment and outreach efforts.

London, England, United Kingdom

Worked in a team of 5 students to conduct a research/ consultancy project within Queen Mary University of London for 8 weeks. The aim of the project was to provide business intelligence on the new and emerging market for alternatives to single-use plastic packaging in food retail that can be used to develop a business plan for a proposed new QMUL spin-out company in this sector. At the end of the 8th week, my team will wrote a report and presented our findings and recommendations to the client.

Worked as part of a team of three to design and implement a social impact project, supported by a year-long CGI U curriculum. The program provided essential resources, guidance, and tools to refine our project vision, while fostering collaboration and innovation. This experience enhanced leadership skills, expanded professional networks, and built a strong foundation in strategic planning, problem-solving, and adaptability. Through a focus on driving social impact, this role developed a greater understanding of the processes needed to bring ideas to life and make a meaningful contribution to the community.

London, England, United Kingdom

Nominated to be one of four student representatives from Queen Mary sport clubs in the Club Sport Board for the 2022-2023 school year. Responsibilities include participating in making important decisions regarding the growth and development of Club Sport, affiliating new clubs to the programme, organising the Queen Mary's Merger cup and approving the budgets requested by the clubs.

London, England, United Kingdom

Responsibilities included serving guests, preparing drinks and coffees, handling the till, addressing customer complaints, and assisting in training new staff by familiarising them with their duties and the café's operational setup. Tasks also involved maintaining high standards of hygiene, managing the team during peak hours, and ensuring efficient problem-solving under pressure. Additionally, contributed to the café’s marketing efforts by assisting with social media posts to promote the business.

City Of London, England, United Kingdom

Responsibilities included serving guests, operating the till, assisting the kitchen with basic tasks, and ensuring smooth communication between the front-of-house and kitchen staff. Actively contributed to promoting the newly opened restaurant by helping with interior decoration, setting up the restaurant’s layout, and assisting in the design of promotional flyers and social media posts to attract customers.

Niš, Centralna Srbija, Serbia

Responsible for supporting daily business operations through various administrative tasks, including archiving, client communication, and processing Requests for Quotations (RFQs). Assisted in the preparation of reports and analyses, which were presented to management using visual tools such as diagrams and pie charts, contributing to data-driven decision-making. This role provided valuable insights into the day-to-day functions of a business environment while developing organisational and analytical skills.