Muhammad Asad Khan Email & Phone Number

Karāchi, Sindh, Pakistan

Skin Beauty and Hair Care brand that is just 100% Organic and made while keeping the likes of you in our mind

Karachi

Services in Digital and Conventional Marketing, Retail Consultancy , Event management, PR Management, Staff Trainings, Store Development, Services in Designing offset online both, Animations for collaterals, and assisting brands in other areas like SMS and Email shoutout, Whatsapp Digital Video Promos, Vlogs and Blogs from industry best resources and much more. Serving clients in textile , fmcg , personal care and more.

Karachi

1) Handled complete brand portfolio of 8 market leading brands in cosmetic, hair care and skin care range2) Regularly planned Budgets with respect to brand P&L performance.3) Achievements primarily set on basis of Sale based KPI's. This being largely through multiple Marketing tools including not limited to store level promotions, staff regular trainings with added incentives, festive celebrations both online and at store level across 35 stores nationwide.3) Planned and executed marketing activities that are business and consumer centric.4) Lookedafter product development and new store Openings across Pakistan. 5) Paid regular market visits to understand competition positioning in target market across Pakistan6) Designed all collateral for different communications be it for corporate identity or promotionsAchievement CEO recognition award in 6 months over meeting targets and initiating countless marketing campaigns.

Pakistan

1. Created fun, relevant and memorable campaigns that connect guests with the benefits of coming to Fridays2. Ensured clarity, consistency and creativity in all activation on ground or online.3. Was responsible for the marketing environment within the 4 walls of Fridays and to ensure the seamless integration of all campaigns in collaboration with core objectives of the company.4. Managed instore activity proposition while making recommendations on ways to improve the offer to enhance visit enjoyment.5. Managed and communicated all event marketing that reflected key seasonal messages, ensuring brand fit, equity enhancement and return on investment.6. Responsible for the FUN calendar – activity conception, and end-to-end ownership of activation – with core objective to create ideas that give the guests a unique experiences.7. Reviewed, analyzed and reported on menu trends and competitor promotional activities.Ensured excellence in implementation of all marketing activities.8. Maximized the effectiveness of below the line activity by providing support and communication to Operations Department and other functional areas to achieve the desired results of the marketing efforts.9. Managed artwork development, photography, content approval, print and production of all promotional point of sale, to communicate the key sales messages along the customer journey. 10. Ensured all 3rd party and international approval is achieved at the relevant stages.11. Managed the menu process from end-to-end, that includes working with departments to ensure complete accuracy and delivery to the team and guests.12. Developed and strengthened B2B relations through cross promotions whereby making sure store-level relationships are kept to its best via communication and proactive response to outstanding issues and concerns.13. Handled brands online presence by managing social media that involves also looking after brand's online reputation.

Karachi Pakistan

1.Planned and executed BTL Events with various agencies on a regular basis.2.Worked with 65 different ‘Shop Brands’ on a regular basis that involves assisting ‘Brands’ to synergize their activities as per mall campaigns and to device a cost effective ‘360 marketing plan’ that promises to generate a quality footfall - KPI. 3.Handled the entire ‘Digital Media of Forum Shopping Mall’, that includes developing & managing digital campaigns, web development, app development & digital advertising.4.Managed the ‘Business Portfolio’ of ‘Forum Shopping Mall’ for revenue generation, this being in letting spaces to brands to conduct their activities along with selling of branding spots for ‘Offline advertising’ in corporate block and also the shopping mall. 5.Handled various PR activities for event and various CSR campaigns.6.Looked after designing of all marketing print collateral's for ‘Forum Shopping Mall’ and for Mall Brands. Achievements•Contributed in bringing highest sales within 6 Months. •Successfully executed 15 plus events within one fiscal year and generated great footfall•Assisted Mall tenants “Brands” in revamping their Marketing strategies that promises to generate meaningful footfall •Revamped the Digital Presence of Mall by revamping websites, social media, whatsapp marketing, and responsive e-newsletters

Karachi Pakistan

1.Handled the Marketing/ Sale activities of UK Market, that included ‘Managing International BTL Campaigns’, ‘Trade Activities with B2B Buyers of UK Market’, ‘Organizing International Fashion Shows’, ‘Researching for B2C Market Expos’ and then managing the same, along with ‘Door to Door Marketing’, to reach the stockist Of UK Markets.2.Managed ‘E-Commerce Platform’ of Group targeted towards activities that increases market share in international communities for both B2B and B2C through ‘Direct Marketing’, intensive ‘Digital Advertising’, ‘Cold Calling’, ‘Referential Marketing’ & various International Visits as planned every 3 Month.3.Actively involved in Product development that included pricing, design, and packaging, to fit in line with the research findings of International/Local Community & Competitor Analysis as gathered from surveys and secondary findings in UK, Intl & Domestic Market.4.Looked after designing of ‘Marketing Print Collaterals’ on a regular basis, to be used for various ‘Digital or Offline Marketing campaigns’.5.Worked regularly along with IT, Supply Chain, Admin, Shipping Departments for smooth coordination of Order taking be it from E Commerce platform or regular Export orders so to make sure lead time is kept to its minimum and there are timely dispatches.Achievements•Brought substantial increase in European and Asian Markets through effective business development in untapped western and eastern markets.•Led the team in its first ever International Fashion Show London PFW 2, that offered a significant response to the Group, whereby later, effectively planned and executed consecutive 4 International Fashion Shows in London, Manchester, Birmingham and Scotland, setting a trend of participate in International Shows.•Introduced G-PRET line in UK Market, tailored as per international community.•Introduced various Festive promotion BTL campaigns in Domestic Market that offered significant results in terms of sales.

Karachi Pakistan

1. Designed promotional campaigns for in-house BTL2. Managed and Supervised BTL campaigns for special festive3. Managed In house content branding and redesigning of other print co lateralsAchievements• Successfully Managed and Supervised In a Limited Budget, Various BTL in Mall Seasonal Festive Activities • Met Tight Deadlines for Designing of Various Print Collaterals for In house Branding

London Uk

1. DM Tools for Market Promotion For Labeled County Festive 2. Lead Generation Through Social Media3. Plan Execution For On Ground Fundraisers & District Asian Council Events

Master Of Business Administration - Mba, Strategic Business Marketing, 3.5

Ba Hons Business Administration, Business, Management, Marketing, And Related Support Services, 3.44

Activities and Societies: Debate Team, Charity Welfare

Dbit Business And It, Information Technology Business Management, 2.5

A Level, Business Studies And Accounts

O Level