" But when marketing shifted away from traditional media, we didn’t always have the expertise to execute that vision. "Over the last 3 years, from being heavily focused on TV advertising for a traditional media group, my team and I have helped Publicis Media Pakistan adapt to the new digital landscape. Realising that maintaining the same mentality will hold us back, we are instilling the right mindset for people to blossom and providing the infrastructure for change. People have… Show more " But when marketing shifted away from traditional media, we didn’t always have the expertise to execute that vision. "Over the last 3 years, from being heavily focused on TV advertising for a traditional media group, my team and I have helped Publicis Media Pakistan adapt to the new digital landscape. Realising that maintaining the same mentality will hold us back, we are instilling the right mindset for people to blossom and providing the infrastructure for change. People have embraced the challenge and we now have a model that allows people to work synergistically, which strengthens the team; together we can find solutions, provide resources and offer support. But we can always be better. I believe the ability to be self-critical as an individual and as a company is essential. By acknowledging problems, we can identify solutions. By asking questions, we can seek answers. By refining our strategies, we can deliver better outcomes. Criticism accelerates improvement. Most importantly, honesty builds trust and that’s the key to improving team performance and delivering results/growing as a business. Show less

• 12+ years experience in digital• Experience in a regional role where I have overseen new emerging markets• Understanding of APAC, MENA & UKI markets with a strong network clout across Big 6 agencies• Outstanding organisation, time management, prioritisation, and multi-tasking skills• Able to build effective motivated teams and empowers individuals to be responsible for their work• Significant proven experience of working with multiple stakeholders and managing large… Show more • 12+ years experience in digital• Experience in a regional role where I have overseen new emerging markets• Understanding of APAC, MENA & UKI markets with a strong network clout across Big 6 agencies• Outstanding organisation, time management, prioritisation, and multi-tasking skills• Able to build effective motivated teams and empowers individuals to be responsible for their work• Significant proven experience of working with multiple stakeholders and managing large projects• A strong mentor and sets the bar for the digital team• Manages my own workloads and the work of others to ensure consistent delivery• Has extensive knowledge on: Ad hoc digital innovation projects (e.g. accelerator partnerships, cross-company digital technologies, deal management, e-commerce , etc.)• Thought leader for digital activation, measurement, and performance tracking for all channels• Formalise departmental project management of priorities, timelines, capabilities, and deliverables Show less

A regular day in my current role usually revolves around: - Gives the direction for overall digital strategy integrated to overall strategy with a varied portfolio of all digital channels and tactics to drive results- Assists client teams and strategists while focusing on the overall media strategy and how digital can support to fulfill objectives and business targets e.g. Awareness, Engagement, CPA, or ROI- Assists strategy &planning teams for translating digital strategy into… Show more A regular day in my current role usually revolves around: - Gives the direction for overall digital strategy integrated to overall strategy with a varied portfolio of all digital channels and tactics to drive results- Assists client teams and strategists while focusing on the overall media strategy and how digital can support to fulfill objectives and business targets e.g. Awareness, Engagement, CPA, or ROI- Assists strategy &planning teams for translating digital strategy into action plans to deliver best in market, data driven and effective integrated digital media campaigns- Leads the digital operations teams and oversees the delivery of the strategies and plans- Adhering to client-specific process while building digital processes to identify areas of potential development- Demonstrates awareness of the competition and opportunities for the business- Works across all digital media channels (Direct, Programmatic, Paid Search, Paid Social and Digital Partnerships)- Key contact for digital related topics for client’s media lead- Ensure that the appropriate technology and data is available to track performance against core KPI’s across all digital media channels- Ensure the digital channel approaches follow best practice set out by Specialist Leads (Search, Social, Programmatic, Direct, Partnerships), are in line with overall strategy and are deliverable and commercially viable. Show less

Serving as the key custodian for all agency-led communication within the SAF LCS Team in Google APAC, I was actively involved in growing the unique needs of media/creative agencies alongside working closely with their major C-level stakeholders to spot and analyse business needs. My responsibilities included:•Developed Commercial Partnerships:Acquired in-depth commercial knowledge through the establishment of strategic partnerships, resulting in the creation and execution of… Show more Serving as the key custodian for all agency-led communication within the SAF LCS Team in Google APAC, I was actively involved in growing the unique needs of media/creative agencies alongside working closely with their major C-level stakeholders to spot and analyse business needs. My responsibilities included:•Developed Commercial Partnerships:Acquired in-depth commercial knowledge through the establishment of strategic partnerships, resulting in the creation and execution of lucrative commercial deals.•Identified and Fostered New Partnerships: Proactively identified and developed new partnerships with global and local suppliers, tailored to the specific needs of the LCS clients, thereby expanding the organisation's network and capabilities.•Supported Diverse Strategy: Assisted the respective Pod teams in executing strategies across various channels, including display video, search, programmatc and emerging formats, contributing to the team's adaptability and versatility.•Monitored and Reported Performance Metrics: Played a pivotal role in ongoing assessment and reporting on the performance, revenue, and growth opportunities associated with media partnerships, ensuring strategic alignment and informed decision-making.• Supported Data-Driven Actions: Supported regular campaign reporting by providing comprehensive data analysis, enabling informed decision-making and actions based on key performance indicators.•Evaluated and Enhanced Partnership Value: Regularly provided reporting and analysis on the sustained value of existing partnerships, contributing to continuous improvements and strategic adjustments as needed.• Stayed Informed on Industry Trends: Maintained an up-to-date knowledge base by providing the team with regular industry-related updates, fostering a culture of continuous learning and adaptability within the organisation.*Service provided by Advantedge & Partners (Pvt) Ltd. on the behalf of Google Show less

• Lead, strategies and set up always-on and campaign-specific performance marketing and branding campaigns across all digital media channels.• Monitor and optimize the effectiveness of branding and performance marketing campaigns, by continually testing and adopting for latest optimization strategy and ad placement format to meet desired KPIs.• Craft digital marketing journeys to achieve the various campaign objectives with the campaign using re-targeting, custom audience, attribution… Show more • Lead, strategies and set up always-on and campaign-specific performance marketing and branding campaigns across all digital media channels.• Monitor and optimize the effectiveness of branding and performance marketing campaigns, by continually testing and adopting for latest optimization strategy and ad placement format to meet desired KPIs.• Craft digital marketing journeys to achieve the various campaign objectives with the campaign using re-targeting, custom audience, attribution etc.• Evaluate and explore new digital media channels to continually improve the channel mix and overall marketing ROI.• Crafting consumer journey on online touch-points by using best in class technology to track, measure, report and analyze via full-funnel approach. • Develop strategic, innovative and integrated digital communication solutions driven by a good understanding of consumer behavior across different digital touch points to fulfill clients’ business objectives. • Responsible for Digital Transformation, Digital Eco-system development, and ROI of all brands. • Collaborating and coordinating with the global and regional agency and brand teams.• Drive team management and playing a key role in training, motivating and developing the team.• Lead and coordinate with members of the media channel disciplines (paid social, display, video and paid search).Key Clients Exposure: - Habib Bank Limited- Nokia - Unilever Asia (AXE and Closeup)- Shell - Alkaram- Akzo Nobel- Sanofi Aventis- The Citizens Foundation- Pakistan Banao Certificates Show less

• Negotiate with media vendors and work with team as a whole to develop strategic recommendations that meet client-marketing goals + objectives.• Develop a considered site list of local/international publishers based on knowledge and relationships.• Develop and maintain media plans, and related documentation including approvals and budgets.• Utilize media research tools and resources to develop strategic client recommendations.• Responsible for overall KPI achievement of media… Show more • Negotiate with media vendors and work with team as a whole to develop strategic recommendations that meet client-marketing goals + objectives.• Develop a considered site list of local/international publishers based on knowledge and relationships.• Develop and maintain media plans, and related documentation including approvals and budgets.• Utilize media research tools and resources to develop strategic client recommendations.• Responsible for overall KPI achievement of media objectives, traffic to websites and engagement on it.• Manage client relationships and ensure smooth flow of all day-to-day tasks.• Seek new trends and opportunities within the industry; develop POVs to share with clients and media team.• Work with creative team on ad development to ensure media and creative strategies work in harmony.• Partake in group brainstorming sessions with the intention of bringing great ideas to life.• Responsible for the ongoing support and mentorship of Management Trainees and TV planners.• Manage smooth flow of financial billing and payment matters with compliance.• Develop skill and awareness in team and in overall organization.Key Clients Exposure: - Mondelez International (Cadbury, Tang, Perk, Trident)- P&G (Ariel, Pampers, Always)- Engro Foods (Omore, Olpers, Tarang)- EFU Life- Snacks & Co.- Servis- PEL- Snacks & Co.- Sabroso- Sindbad- Brighto - JS Bank- Telenor Myanmar- Sapphire- Zong- Canolive- Vital Tea- Dawlance- National Foods- Samsung- PMI- MCBAH- Sunridge Foods Show less

• Digital Marketing – Google Adwords, Google Double Click Bid Manager (DBM), Google Analytics & Adsense, SEM, Facebook Management & Advertising, Instagram optimization & Advertising.• Monitoring and optimization of campaigns on Google Adwords, Google Double Click Bid Manager (DBM) and Facebook Business Manager.• Responsible for Planning, Trafficking, Optimization & Analyzing and Reporting Campaigns performance to the client.• Managed Google Analytics Installation, Reporting… Show more • Digital Marketing – Google Adwords, Google Double Click Bid Manager (DBM), Google Analytics & Adsense, SEM, Facebook Management & Advertising, Instagram optimization & Advertising.• Monitoring and optimization of campaigns on Google Adwords, Google Double Click Bid Manager (DBM) and Facebook Business Manager.• Responsible for Planning, Trafficking, Optimization & Analyzing and Reporting Campaigns performance to the client.• Managed Google Analytics Installation, Reporting, E-commerce Tracking, Event Tracking, Conversion Tracking & Optimization.• Managed media across digital platforms, search, display, richmedia, video and social.• Analyzed search volume trends, reach and proposed plans and budgets accordingly to the clients. • Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives.• Keep up to date with emerging trends and opportunities, identifying those with benefit and application to client’s business.• Analyzing web metrics to provide campaign effectiveness reports to clients and recommend optimization to improve performance.• Working closely with other departments in identifying new digital media opportunities and creative executions.• Working in coordination with design, development and trafficking department for ensuring compliance of digital platforms policies and timely execution of projects.• Have taken professional training and worked on planning for other communication mediums like TV, Print, OOH, Radio, Cinema and E-commerce to perform efficient cross-platform integrations. Show less

• Associated with Pakistan's First On-vehicle Advertisement Platform. • Secured funding from Silicon Valley Angel Investor.• Got featured on Express Tribune, The News, and Pakwheels.• Executed multiple campaigns on different social media platforms for brand awareness & customer acquisition.• Acquired 200+ drivers through offline advertising through our launch campaign of "Autoshop" for Pakwheels.• Collaborated with the largest e-commerce portal in Pakistan, Daraz.pk… Show more • Associated with Pakistan's First On-vehicle Advertisement Platform. • Secured funding from Silicon Valley Angel Investor.• Got featured on Express Tribune, The News, and Pakwheels.• Executed multiple campaigns on different social media platforms for brand awareness & customer acquisition.• Acquired 200+ drivers through offline advertising through our launch campaign of "Autoshop" for Pakwheels.• Collaborated with the largest e-commerce portal in Pakistan, Daraz.pk for its largest campaign of the year on Black Friday.• Developed the product using Lean startup & Agile methodology.• Dealt with clients & agencies for different campaigns and their content development.• Worked part-time as a technical writer for "Techjuice" to cover upcoming startups to enlighten the world about their innovative services and products. • Taking interviews from creative individuals who are making contributions towards changing Pakistan.• Attended product launches of leading brands/startups in technology sector.• Started my own food blog "FoodFeed" covering Karachi Eateries to execute promotional campaigns for different clients including Hoagies, Cafe Liquiteria, Chai Wala, Kaybees & Regent Plaza etc.• Produced the featured videos on Adobe Aftereffects with the social assets gaining 1M+ organic views and average reach of 5+ million with more than 70 restaurants being reviewed. Show less