As the Marketing Coordinator I oversees the stations strategic marketing initiatives. WTLS Radio is in the creativity and solutions business. Not the sales business. In fact, the days of selling ads are long gone. Our marketing consultants work in cross-discipline teams to create ideas strategically targeted to our clients' prospects and customers. We execute those ideas flawlessly across any medium, which means our professionals are adept at creating print, broadcast, out-of-home, interactive, even guerrilla advertising that gets noticed and gets results.Our marketing strategists work to gather insights around our clients' businesses, their category, competitive set, product and service lines. They study the associated media behaviors for these targets, analyze media opportunities and negotiate for media placements.The result is a true INTEGRATED approach to advertising that many companies talk about, but not many can really accomplish. That, and our ability to put together measurement plans for the advertising campaigns we create, means that the value and ROI our clients receive for the advertising investments they make often exceed expectations.Specialties: Marketing, Brand Marketing, High Energy Sales, Creating Corporate Culture, Leadership, Writing, editing, copy-editing, budgets, salary arbitration, counseling, public library work, government liaison, mergers and acquisition, research, Internet communities, music of the '60s and '70s; 80s & 90's, & the film industry.
