Masao Donahue Email & Phone Number

Pine Brook, New Jersey, Us

- Hired into this growing e-commerce bedding brand to drive profitability through updated and effective strategies, establish formalized systems, generate synergies, and develop teams. These strategies include growth and retention marketing, paid media, earned media, and influencer programs.- Member of the leadership team (LT) with full responsibility for the marketing P&L. Manage 4 direct reports (15 total) including our 5-member creative team in Ukraine. - Substantially improved communications among marketing and the other divisions. Built out detailed multi-channel reports and metrics to clearly demonstrate results and greatly reduce the time to action.- Established a new branding baseline that led to a more cohesive look and feel across all of our consumer-facing sites and marketing assets.- Captured significant gain in profitability between the July and October 2024 Amazon Prime Days led by an optimization of earned media attribution links and their associated fees.

Develop and execute all marketing strategies for the company's U.S. branch across its 1P and 3P channels. Launched flagship DTC storefront in June 2019, oversaw rebranding project, and site relaunch in January 2022. - Leverage data to drive meaningful changes to sales and the customer experience. Meticulously track KPIs based on campaign goals and interpret data using visualization software to understand performance, identify new testing opportunities, optimize and streamline ad strategy, and on-page performance.- Develop, implement, and manage ad budget and strategy across Facebook, Google, Amazon Sponsored Ads, Demand Side Platforms (programmatic), and other platforms. Establish full-funnel marketing campaigns, scaling, A/B testing, audience building, segmentation, and analysis.- Expert understanding of Shopify’s ecosystem, CMS, its third-party apps, strengths, and weaknesses. Establish and improve on frameworks for newsletter campaigns, email flows, blog, loyalty program, and affiliate programs.- Through proactive and reactive measures, identify and implement marketplace-wide on-page (PDP) updates, features, and improvements that aid in the customer’s on-site experience and path to purchase.- Research, negotiate, onboard, and implement all agency partners and SAAS applications. Closely align with external agencies and partners to identify and implement areas of growth and execute new initiatives.- Structure, maintain, and deliver product content seamlessly across DTC storefront, Amazon, Walmart, Wayfair, and others via CMS/PIM platform, Salsify. Includes Amazon’s A+ enhanced content.- Set clear project expectations and assignments to coordinate with all internal teams. Encourage new skills and problem-solving solutions to improve workflow challenges.

· Hired into this 3-person office to assist with all operational workflows and logistics improvements as the company and brand looked to grow in the United States. · Optimized our multi-channel customer service, warehouse communications, inventory management, and order processing that drove satisfaction and an improved experience.· Automated our internal systems with Amazon's PO management that drastically reduced chargeback fees and reduced a 1.5-day workflow down to only 2 hours. This system is still in place.· Asked to lead launch of a brand-new e-commerce website and successfully created an initial store front.

· Supported an independent book producer with bringing entire craft-oriented book projects to life. Project managed 10–12 titles per year (4–6 at any one time) with each project taking ~6 months to complete. · Served as the conduit between the artists and publishers; providing all feedback, working through any creative differences, and ensuring the subject matter was accessible to all consumers.· Led a cross-functional, global group including artists, diagrammers, copywriters, and publishing house employees and successfully delivered all projects on their respective timelines.

Ba, Media Studies

Continuing Education, Graphic And Web Design