Mike Appleton Email & Phone Number

Wigan, Gb

Clapham, Yorkshire

St Helens

Devising, handling and developing all the media and PR, digital communications and events, as well as the Club's website and social media platforms, for a multi-million pound sporting institution which is one of the world's leading Rugby League clubs.Maintaining relationships with key local, national and international media as well as developing new outlets in print, digital and online.Initiating and developing online broadcast communications, podcasts and other ways of telegraphing the message (including print media) as well as formulating ticketing and marketing initiatives such as kit launches and connecting the brand with the wider business and sporting community.Managing the internationally recognised St Helens brand as well as promoting the efforts and programmes of Saints Community Development Foundation – a charitable trust.Crisis control as well as management of the entire weekly and matchday media operation.Advisor to Club's major partners on PR and marketing as well as managing the relationship between the club and 'sponsor' or business. This also involves managing the relationship with suppliers.Management of entire digital offering including social media, Youtube channel, main and stadium websites. Since May 2007, www.saintsrlfc.com has released almost 70,000 unique visitors per month and is one of the highest in Super League. The social media platforms engage fans 24/7.Liaison with marketing team to create quality programmes and schemes to increase matchday attendance and 'bottom line' figures in areas such as retail, sponsorship, ticketing and hospitality. Managing the transition from the club's old stadium to new and all the associated communications. Devising the PR strategy to maximise the revenue potential of the new stadium.

Oldham

Built on a culture of excellence and drive forward the publications and business. Management of editorial and production team.Managed the budgets, editorial, design and quality control of all of the company’s six publications – IS Opportunities (monthly, 14500 issues), Facilities Management UK (bi-monthly, 12000), Football and Stadium Management (bi-monthly, sent to all sports organisations and stadia), Market Trader (weekly, 20000), Worlds Fair (weekly 20000).Commissioned work from freelance writers, photographers and co-managed the sales team.Decision maker at Board level – promoted from Editor to Team Leader and then Publishing Manager.High degree of commercial accumen to drive publications forward and look for new ways of increasing turnover.Maintaining the relationship with suppliers and advertisers to make sure the partnership worked for both parties.

Producing communication tools for some of the world's biggest corporates as well as large international sporting tournaments.Editor of sporting and corporate titles on behalf of Railtrack, Phones4U and GlaxoSmithKline amongst others. Initiating and developing feature articles and commissioning work from freelance contractors.Making sure publications hit their intended audience with the correct message and integrated into the client's overall commercial and internal communication strategy.

Ba Hons, English Language And Literature

English Language and Literature BA Hons.

Four A'Levels, Geography, Maths, English Language And General Studies