David Gerard Mascarina Email & Phone Number

New York, Us

Reporting to the Chief Marketing and Product Officer, responsible for ongoing content design and strategy for the data.org platform(s), and bringing creative ideas for envisioning, creating, and managing content development. • Lead global creative and brand partnerships to elevate the data for social impact community and tell stories of success from social impact organizations and individuals making a difference in the field • Own creative strategy from idea generation through execution and measurement• Lead the tactical content management of the website, including content creation and sourcing through partnerships• Work closely with technology consultant partners to implement digital product updates• Foster cohesive content design across products and platforms (web, desktop, mobile)• Maintain brand cohesion across the organization, including events, platforms, and publications. Key Achievements:• Launched the data.org website and partnered with development teams to enhance the site's user experience.• Launched the Data Maturity Assessment tool, an assessment to guide data strategies for social impact organizations.• Implemented the new brand, creative and integrated design for the organization.• Guided the strategies to build the newsletter subscribers, marketing conversions, and engagement.• Collaborated with stakeholders to implement interdisciplinarity, Inclusivity, Diversity, Equity, Accessibility (IDEA) / intersectional lens in internal and external messaging (such as gender, caste, socio-economic status, etc.)

New York, Us

Reporting to the Chief Marketing Officer, responsible for developing and stewarding a content strategy for the data.org platform, and bring creative ideas for envisioning, creating, and managing the development of content. Play a vital role in developing the concepts, stories, and visualizations that bring innovative ideas and partnership opportunities to a global online audience.• Own content strategy from idea generation through execution and measurementLead the tactical content management of the website, including content creation and sourcing through partnerships• Define and deliver content appropriate for core audiences including Social Impact Organization professionals, philanthropy, technology partners, and the data science for social impact (DSSI) community• Prioritize content development in order to achieve organizational goals• Identify user needs, build mechanisms for gathering user feedback, and ensure insights guide product decisions• Develop operational efficiency including documenting, simplifying, and optimizing relevant user flows• Refine and report on KPIs and metrics of success critical to evolving the platform contentReport updates on content performance, including traffic, conversion, and referral; proactively identify opportunities to optimize and improveKey Achievements:• Launched the new data.org website.• Launched data.org's Data Maturity Assessment Tool.• Launched the data.org Resource Library of hundreds of data science guides and resources for social impact organizations to advance their data maturity. • Produced and published Impact Stories of the data science for social impact organizations.• Implemented Google Data Studio to measure digital analytics.

Co-founded a creative, digital product management and strategy, and website development firm that works with social impact and mission-driven organizations. • Leads a global team of creators to help nonprofits advance their digital presences and achieve their goals. • Provides strategic marketing, communications and digital product counsel. • Oversees website development, user experience (UX), and creative direction. • Runs business development, account management and operations, alongside the Co-Founder and Managing Partner.

Los Angeles, California, Us

Reported to the Chief Digital Officer, responsible for managing the implementation of a variety of digital initiatives, in line with the institution’s overarching digital strategy, with the goal of creating accessible, engaging, and relevant experiences for our visitors (online and on-site).• Oversaw the lifecycle of the digital content and technology development, work of the web development team, ticketing, work collaboratively with members of the Marketing and Strategy department and with all departments of the museums, to foster digital engagement and increase revenue. • Led a cross-departmental team of digital designers, digital asset managers, digital content managers and technologists. • Managed institution-wide digital engagement projects such as online exhibitions, virtual tours, immersive experiences (AR/VR), GIS, online exhibitions, live programming via livestream or video conferencing platforms, interactive content.• Provided project management support for additional projects such as museum-wide branding and awareness campaigns; content development opportunities through external partnerships; transitions print publications to online editorial platforms; helps evaluate platforms / systems for digital asset management; assists in the rollout and implementation of the new CRM solution (in relation to marketing and ticketing aspects); among others.Key Achievements:• Transformed the development team's processes to Agile methodologies.• Led digital product deployments for content initiatives and museum reopenings.• Implemented a unified project management tool (Asana) across the museum.• Launched online exhibitions and interactive pieces to extend the on-site museum experiences.

Westlake Village, California, Us

Reported to the Vice President of Communications, Advocacy and Partnerships, responsible for implementing and managing creative and digital content activities for the Hilton Foundation to support and advance its mission, objectives and program areas.• Oversaw a team of designers, video producers, web developers and creative consultants for various digital content and creative projects.• Developed content (videos, photography and graphics) to promote and support Program and Prize team initiatives as well as the Foundation’s institutional messages. • Managed branding standards and oversees all work of the creative and digital teams to maintain the quality and integrity of design and execution• Provided creative direction on digital and printed collateral needs. • Partnered with a cross-functional team and grantees to advice, explore and evaluate digital technology solutions for internal and external communications needs including, but not limited to, web technologies, event management, CRM (Salesforce) and the organization's intranet.Key Achievements:• Oversaw video and photography production across the United States, Kenya, Uganda and Ghana for various programs.• Drove over 150,000 viewers to the 2019 Hilton Humanitarian Symposium and Prize Ceremony.• Launched the Hilton Foundation staff intranet.• Implemented a Digital Assets Management System. • Increased social media followers by 500% and increased visibility and influence across social channels.• Collaborated with a cross-functional team to launch a CRM platform (Salesforce).

Los Angeles, California, Us

Responsible for promoting the full mission of the Annenberg Foundation, raising the profile of the organization and seek innovative solutions in digital content through web, social media, mobile and email marketing initiatives• Lead and managed the team that oversees the websites, social media presences, email newsletters, CRM (Salesforce), educational interactive materials, and the intranet for the Annenberg Foundation.• Provided vision and overall digital strategy, marketing and communication solutions for the Annenberg Foundation, Annenberg Space for Photography, Annenberg Learner and other digital initiatives of the Foundation.• Directed digital initiatives such as website production, digital content creation and development, educational interactive materials and digital educational materials and resources.• Collaborated with the Marketing, Communications and Education team on curating digital content across all platforms. • Developed and maintained a digital communications plan across all Annenberg Foundation programmatic entities.Key Achievements:• Lead the redesign of the Annenberg Foundation website featuring digital storytelling of the Foundation's initiatives, projects and grantees.• Lead the redesign of the Annenberg Space for Photography website that contains over 20,000 images and over 5,000 videos from over 2,000 photographers that were featured in an exhibit, lecture or public programming.• Integrated digital marketing platforms that include social media, CRM, video and assets management• Increased web traffic by 50% and social media followers by 400%.• Launched digital campaigns to drive attendance to public programs and initiatives.• Oversaw the development of films and video interviews for the Annenberg Space for Photography.• Consolidated digital resources to provide streamlined digital operations.

Los Angeles, California, Us

Reported to the Director of Digital to oversee and manage websites, mobile applications, email campaigns and social media channels for the Los Angeles Philharmonic Association that include Walt Disney Concert Hall and the Hollywood Bowl.• Collaborated with the Digital Initiatives team on developing digital marketing strategies.• Coordinated with various departments on implementing digital presences.• Worked with the Marketing department team to produce online promotional materials.• Worked with digital agencies, consultants and vendors on developing and maintaining digital platforms.Key Achievements:• Conceptualized and launched mobile apps for the LA Phil and Hollywood Bowl. • Project managed and launched major digital projects such as the Walt Disney Concert Hall 10th Anniversary website and Concert Master - a classical music recommendation web application.

Los Angeles, California, Us

• Lead major website design and development projects for the Los Angeles Zoo and Botanical Gardens.• Launched the inaugural LA Zoo Lights digital presence that included online ticketing through Eventbrite.• Launched digital campaigns that drive an average of over 3 million unique visits per year and help increase zoo attendance, revenue and sales. • Provided direction and design considerations for the website and other digital communications.• Produced digital collateral for special events and marketing initiatives.• Optimized usability and user experience of websites and mobile applications.• Worked closely with the Web Content Editor, Director of Publications and Vice President of Marketing and Communications on regular website, social media and email content updates.

Los Angeles, Ca, Us

Consultant for Design, Digital Strategy, Creative development, Brand Management, Digital Product Management, Digital Marketing and Communications, User Experience (UX) and Web Development and Management for small businesses, nonprofit, government, and higher education institutions. • Project manager and creative director for initiatives and campaigns. • Clients included: Oculus / Facebook, Discover Los Angeles, HFS Adoption and Foster Care, Los Angeles Zoo, Norton Simon Museum, Descanso Gardens and Warner Bros. Television.

• Assisted with digital media planning and advertisement buying, competitive research and analysis, advanced digital ads platform operation (ad servers). • Consulted with web production, digital marketing and social media strategy.

Northridge, Ca, Us

• Oversaw marketing and communications activities that include the website, creative, publications, social media, advertisements and email campaigns.• Managed targeted email, promotional materials, digital and printed advertisement campaigns that drove ticket sales.• Assisted the Director of Marketing and Strategic Communications on managing marketing projects and collateral such as advertising, programs, and brochures.• Lead campaigns to engage California State University, Northridge students, faculty, staff, alumni and local community members.• Coordinated with the senior leadership on key marketing and communications initiatives.• Gauged key metrics to illustrate performance across engagement, referrals and follower adoption, proving the effectiveness and added value of creating community online.

Northridge, Ca, Us

• Managed the website content for csun.edu to support the university’s Marketing, Communications and Development initiatives. • Launched and managed the university social media presence on Facebook, Twitter and YouTube.• Collaborated with the Senior Editor to publish e-newsletters, and update the Northridge Alumni Magazine website.• Collaborated with departments to implement the digital brand of the university. • Oversaw web projects for the University Advancement, Information Technology, College of Education, and the Office of Human Resources departments.• Lead California State University system-wide initiatives on as social media, Google Search Appliance, Accessible Technology, and Government and Community Advocacy Communications.

Burbank, Ca, Us

• Oversaw the management, design and development of websites for television shows such as The Ellen DeGeneres Show, TMZ, The Tyra Banks Show, Extra, Judge Mathis, The Bachelor and other TV show pilots.• Implemented digital platforms for search, advertisement and email marketing.• Launched social media platforms and campaigns.• Oversaw the implementation of video streaming technologies.• Managed all digital collateral including e-newsletter, blogs and video platforms.

Pasadena, Ca, Us

• Designed and developed websites for various divisions and departments for the second-largest community college in California.• Art directed and managed various digital media projects.• Lecturer for the Digital Media Center on web design.

Master’S Degree, Communication Management

Bachelor’S Degree, Graphic Design

Associate’S Degree, Digital Media