Lead strategy and partnerships of B2B marketing for all TMUS sales channels including merchandising, field training, in-store and sponsored events, etc.Oversee all B2B research and insights projects, laying the foundational knowledge of customer demographics, needs, pain points, etc.Conducted path to purchase research focused on understanding the buying journeys for small, medium and enterprise-sized businesses. Drove retail channel to 4x year over year performance for entire segment leading B2B segment to a record 18% of the overall TMUS business and 400% growth in customer baseManaged content strategy and creation for all B2B email marketing programs. Oversaw nurture email marketing channel driving production schedules and implementation.

Developed strategy and go to market activities for all Ubisoft software titles (Console, PC and Mobile platforms) for the company’s largest worldwide retail partner GameStop.Responsible for leveraging all internal marketing levers to better market Ubisoft titles with GameStop. Including broadcast/digital media, CRM, social media and other marketing channels.Worked with shopper insights team to better understand the shopper mindset at GameStop and develop highly targeted effective programs.Managed small team responsible for driving cross group process and implementation of shopper marketing discipline and insights.Responsible for developing digital content strategy at GameStop for entire catalog of Ubisoft digital products.

Managed marketing relationship with 10 key retailer partners in tandem with sales team to drive key Xbox 360 initiatives and promotions.Coordinated all Xbox marketing channels adding incremental value to retail partners (online and visual merch, training, category promotions, etc.). Responsible for over $185M of the Xbox forecasted sell-through budget.Contributed to Xbox becoming the #1 selling console during the holiday period of 2010 and Xbox Kinect setting the record for fastest selling Consumer Electronic Device.

Xbox Sports and College PromotionsOversaw contract negotiation, concept creation and activation strategy for all sports/college events and sponsorships for Xbox 360 in the US.Managed on-going activations of major sponsorships such as Seattle Seahawks, Major League Soccer/Seattle Sounders FC, US Snowboard team, etc.Signed, managed and negotiated new sponsorship categories like US Snowboarding and the Xbox 360 Anti-Gravity High School Tour.

Managed day to day communication for multiple games publishers. Integrated all 3rd party game publishers into internal and external marketing vehicles to drive console, LIVE and accessories business for Xbox and Games for Windows.

Manage communication between third-party publishers and Xbox. This includes coordination of marketing opportunities, assisting in event facilitation, and acting as the primary flow of communication for future planning.

Managed lines of communication between clients and all departments within the agency such as Account Management, Media, Production, Broadcast, Traffic, and Accounting.