Mashal Mabood Email & Phone Number

Karachi, Pk

Hbl Corporate Office

Working at the Chairman's office of HBL, my responsibilities include:-Spearheading the National Financial Literacy Program (NFLP) across Pakistan, enhancing financial literacy and promoting financial inclusion among underserved communities, especially women.-Collaborating on HBL's environmental and social governance (ESG) compliance efforts, aligning with global standards and practices.-Leading the implementation of initiatives supporting the UN Sustainable Development Goals (SDGs), focusing on sustainable economic growth and environmental protection.-Playing a pivotal role in the core team for the Net Zero project, aiming to significantly reduce HBL's carbon footprint and contribute to global efforts in combating climate change.-Facilitating the content development of HBL's sustainability report, highlighting the bank's commitment and progress towards environmental and societal stewardship.-Orchestrating community engagement projects and internal programs aimed at minimizing HBL's environmental impact and fostering a culture of sustainability within the organization.- Supporting the development of HBL's financial report content in the Chairman's message, CSR initiatives, and the Director's report.- Managing corporate giveaways, ensuring ethical sourcing and sustainability considerations in the selection and distribution of promotional items.

Hbl Innovation Center

- Successfully managed end-to-end creation of business case studies on innovation and financial inclusion of the bank- Facilitated on content creation of sustainability report, 2022 for the bank- Developed a streamlined process for creating submissions for international and national banking awards in various categories- Collaborated with internal stakeholders to ensure timely delivery and accuracy of content- Volunteered for sustainability initiatives and lead efforts to increase the bank's positive impact on the environment- Conducteded research and analysis to produce comprehensive reports for senior management- Continuously improved content creation processes to increase efficiency and create a strong Brand Image- Created engaging LinkedIn and social media posts to enhance the bank's online presence and reach a wider audience- Developed digital content, including blogs, articles, and social media posts, to communicate the bank's mission and values to stakeholders- Proofread all content to ensure accuracy, consistency, and adherence to Brand guidelines- Stayed up-to-date with industry trends and best practices to continuously improve content quality and relevance- Conducted LinkedIn optimization training for employees to enhance their personal branding and improve the bank's overall online presence- Developed and delivered training programs on sustainability and waste management, providing employees with the knowledge and skills to contribute to the bank's sustainability initiatives- Participated in conferences and industry events to gather all the relevant insights and improve content creation

Online

TOP-RATED on Upwork by continuously delivering successful projects. -Leading a team of 8 for content creation, website development, and social media management through Upwork and independent clients-Conducting freelance skill enhancement workshops for team members -Writing SEO optimized articles on digital marketing, SEO, Artificial intelligence, Technology trends-Promotional Scriptwriting, YouTube channel scripts, Business reports, Brochures, Business cases and PowerPoint Presentations-Technical and creative writing, blog writing for different clients abroad in the UK, Europe, Canada, and the USA.-Developing Social media strategy and new client pitches.-Shopify store creation and management for e-commerce clients-Mentoring each team member individually to enhance their freelance earning skills-CV and LinkedIn optimisation for clients and team members-Managing team through project management software Trello, Slack and Asana-Proficiently use Microsoft Office (MS word, MS PowerPoint, MS Excel), Google docs and Canva for Business use

Career Pakistan is a headhunting company that Connects potential candidates for job placements in different multinational organizations in Pakistan and abroad. My job was to find suitable candidates for different job posts and communicate them to the organization.- Worked on job posts ranging from Telecom sector, Banking and Financial, Hospitality, Development, and Engineering sector for MNCs like Airlblue, Cocacola, Mobilink and UNDP -Got consecutive “Best performer of the month” title for E-recruiting.

Karachi

- Handled clients' online social media channels for Telenor Corporate, Awazen Dubai, LIH Real estate, HUSH Salon Dubai, and Spagenie Dubai- Prepared Content for clients such as Monthly content plans, Strategy plans, New client proposals and pitches, Competitive analysis and monitoring their official channels.- Reported all activities involving the brand such as Conversation analysis, Brand highlights, Daily reports, Unsubscribe analysis, Lead generation reports and Monthly analysis reports. - Actively participated in brainstorming sessions to generate new ideas for creative execution.- Worked on strategy planning reports of deniZen Levis, DHL Pakistan, Audi UAE, ClipClicks Canada, Lamb Weston, Miller Heiman, Suzuki, Talkshawk, Easy Paisa, Yoplait and Merle Norman.

Islamabad

Successfully accomplished a Research project for the company:- "Audience Measurement for OOH communications". This project included a real-life sample of Out-of-home (OOH) audiences for Lahore city giving a detailed analysis of Marketing tool effectivity and resource allocation for Out of Home Marketing. Worked in marketing department along with the OOH team in: - Preparing Media deviation Report August 2011- Held interactive sessions on media planning with Media agencies Worked with the HR department in: - Organizing Ambassador Recognition ceremony for Summer interns 2011

Worked in Finance Department of AKF and successfully achieved the following Projects:-Fixed Asset Verification and valuation AKF Complex for the year 2010-Bank Reconciliation of PTC for July 2010-Expense budgeting for the fiscal year 2010 (in Coordination with the line manager)-Core Responsibilities included Checking and verification of CF1 Forms, Form B Reconciliation, Stocktaking for July-August, 2010 and Accounts Payable for July.

Core responsibilities included account opening, cheque book issuance, money transfer, cheques clearance, issuance of demand drafts, Pay Orders, Outwards and inward Bills for Collection.-Successfully opened new accounts and issuance of checkbooks for 50 customers.-Worked on loan feasibility reports of 10 small scale businesses in KPK.

Impact Measurement And Management For The Sdgs

Master Of Business Administration (M.B.A.), Marketing, 3.88

Activities and Societies: Dean's honor List Scholarship holder (1st, 4th, 5th and 7th Semester)

Bba (Hons), Marketing

- University Scholarship holder (3rd semester)

Hssc, Biology, Chemistry, Physics

Matriculation, Biology, Physics, Chemistry