Mashannoad Haywood Takemoto Email & Phone Number

Bangkok, Th

Tokyo, Japan

Region: SEA, AUNZ, and JP, overseeing operations in 12 countriesKey Responsibilities of Customer Success:- Dedicated to boosting customer happiness and ensuring partners' success, including Artists, Labels, and DSPs- Focus on empowering users, enhancing product adoption, and delivering value to achieve strategic objectives- Manage onboarding, facilitate education, and provide proactive customer supportAdvocate for customers, ensuring long-term success and ROI realization- Collaborate with key stakeholders and cross-functional teams for personalized customer experiences- Strengthen Business Development and Client Success teams' effectiveness, ensuring alignment and cohesive functioning- Committed to driving success in the music industry, delivering results through actions and dedication

Singapore

Singapore

Bangkok City, Thailand

Tokyo, Japan

- Roll out Music Business in Japan from Zero to One.- Achieved 2021 Yearly Revenue KPIs of Japan Music Business within 5 months after relocation.- Lead and Share the sales strategy with the local Japan Music Team. Define objectives to drive success in the Music industry.- Provide strategic insight for Thailand, Indonesia, Philippines, Taiwan, and Vietnam to identify long-term business growth opportunities.- Promote new business opportunities & Collaborate cross-functionally to select artists we work with to prioritize and set expectations both internally and externally. - Deliver audience analysis presentations about Platforms trends to the internal Influencer Marketing teams.- Discuss/Negotiate content-licensing agreements and strategic distribution agreements with partners.- Create and maintain optimal relationships with international and local DSPs representatives.

South East Asia

- Provide strategic feedback to the SEA Head of Sales Distribution and Global Head of Video to determine and adjust business objectives. Moreover, to collect and report local issues to identify improvements.- Produce and update the addressable market mapping across the region. Implement audience development strategies and support our client’s growth on video streaming platforms.- Build and maintain the highest level of relationship with key video platforms (YouTube, YouTube Music, Facebook, Instagram, TikTok, etc.) in the region and an excellent network of music industry relations.- Elaborate Business Reviews and analysis based on third party analytics, video platforms CMSs and internal tools. Ensure the highest level of expertise of the Channel Manager team (Video team) with the latest industry best practices.

Apac

Oversee Creators Network quality across business areas to make sure video content in-line with YouTube’s Community Guidelines to reduce content that could be demonetized and harmful to YouTube CMS. Lead and develop team to foster a culture of integrity, accountability, best practice sharing and to build external partners (Agency) relationships including onboarding or providing necessary documentation and technical guidance, to develop and execute global brand initiatives.

Ho Chi Minh City, Vietnam

Achieved 2019 Yearly Revenue KPIs of Vietnam market within 2 months after relocation.

Apac

Successfully assisted Regional Head in rolling out the business to 9 markets in APAC by conducting Market Research.

National Capital Region, Philippines

- Manage and support premium partners (e.g., major music labels, news, sports, entertainment TV broadcasters, MCNs) in developing YouTube creators across Entertainment, Sports, News, Gaming, Beauty, Fashion, Cooking, and Music, focusing on strategic goals such as watch time, engagement, growth, and monetization.- Educate and onboard premium partners on product knowledge including Content Management System (CMS), YouTube analytics, policies, and copyrights, leveraging communication channels from email to video conferencing.- Analyze and address YouTube premium partners' concerns by troubleshooting and investigating issues, prioritizing and escalating reports, optimizing issue workflows, and enhancing operational data accessibility.- Demonstrate flexibility to adapt to YouTube's evolving products and environment, quantitatively and qualitatively analyzing day-to-day challenges and trends, synthesizing insights, and identifying business opportunities.- Collaborate closely with Thai market Partner Operations Manager, Partner Managers, Technology Managers, and Strategic Partner Managers to propose top partner issues weekly, conduct monthly deep dives on partner education and processes, and innovate ways to improve partner relationships, enhance YouTube creator satisfaction, and drive operational efficiency.- Act as an internal consultant, partnering cross-functionally to conduct root cause analysis, streamline processes, optimize workflow effectiveness, and resolve user-impacting issues with Engineering, Product, Vendor Workforce, and other teams.- Coach multilingual teams in handling sensitive escalations, ensuring stability in Key Performance Indicators (KPIs) like quality (QA) and partner satisfaction (PSAT), setting proactive goals, and aligning with Professional Development team strategies for future growth.

Bangkok City, Thailand

Bangkok City, Thailand

Bangkok City, Thailand

Bachelor Of Arts Program In Social Communication Innovation, Communication And Media Studies, Cum Laude Gpa 3.81 / 4

Activities and Societies: During my academic tenure, I held the position of Executive Secretary & Public Relations Officer for the Student.

Diploma With Honors Certificate Business Program, Business Administration And Management, General

Activities and Societies: Led Public Relations efforts for Social English Club throughout high school, fostering engagement.