I, alongside our team, plan, execute, and am accountable for all B2C and B2B marketing efforts in North America and Europe. Including but not limited to the following tasks:-Social ad conception, testing, execution, analysis, scaling, and optimization.-Search/display/shopping ad conception, testing, implementation, analysis, scaling, and optimization. -Copywriting and design for all: Email campaigns, offer flows, back in stock flows, RFM/nurture flows, transactional emails.-B2B account management.-Social communications, layout, and copy for all channels. -Content shoot planning/execution. Including scouting/booking models.-SEO focused Blog copywriting, layout, posting. -Agency liaison.My general focus is maximizing/consistently improving ROAS, and retention, through all available sales/marketing channels.

I oversee the day to day and directional management of artists signed to MMMGT. Tasks regularly include: contract negotiation, show bookings, shoot/recording booking, budgeting, social media marketing, brand development and brand management.

GM Canada/MacLaren McCann/Blackwell, Toronto, ONAs a product specialist/team lead for Chevrolet my work involved overseeing a team of ambassadors for a plethora of events including the Pan Am Games, various auto shows and private customer events. Throughout my tenure with GM I received specialized corporate training via GM and Disney on an annual basis. Additional tasks include ambassador to customer sales of vehicles and general scheduling/back end reporting on team(s). Throughout the duration of my time at Chevrolet we increased customer interactions and lead generation by nearly 100% annually.

Microsoft/Black Chalk MarketingI helped introduce the Microsoft Surface and Windows 8/8.1 to Canada during it’s launch and sophomore year as a Product Specialist. The full launch of Surface and Windows 8/8.1 was unique in that it required an overhaul of a consumer's thought process. Prior to the introduction, no tablet had the capabilities of a full PC. During the product launch we achieved and exceeded all sales goals as well as lead generation goals.

Pepsi Co./SDI MarketingAs a team lead for the Pepsi Taste Challenge I oversaw a team of brand ambassadors doing daily events or guerilla experiential marketing. My tasks would include but not be limited to: scheduling, regular contact with SDI to achieve lead/numbers goals, overseeing of product, maintaining fleet vehicles and keeping the spirits up for my team while we undertook and achieved some monumental goals. Pepsi/SDI had target numbers in the ~700k unique interactions range and over a 5 month program we surpassed that with over 1,000,000 unique interactions for the brand.