Masha Sidorenko Email & Phone Number

New York, United States

• Conducting extensive UX research for a Los Angeles-based startup (private beta stage).
• Retrieving and categorizing user-generated photos for the development of AI algorithm.
• Identifying accurate images and developing a categorization system crucial for technological advancements of the first no-code augmented reality creation tool that instantly customizes human looks with artificial.

Minsk, Belarus

• Led cross-functional design and advertising production at the Minsk office of a French multinational advertising network and a Dutch-owned marketing communications agency.
• Directed production design projects for multinational FMCG, tech firms, and other industry leaders, including Nestle, Mars, HP, Porsche, Audi, and many others.
• Developed detailed design specifications for contractors, ensuring clear communication of project requirements to incorporate the latest design technologies and materials.

Minsk, Belarus

• Oversaw a diverse HoReCa client portfolio and handled commercial design processes for a privately owned advertising agency.
• Led design projects across various industries, utilizing strong communication and collaboration skills to understand client needs and translate them into actionable design goals.
• User-Centered Design Implementation: directed the development of advertising projects with a focus on delivering engaging and intuitive user experiences.