Masha Petrova, Ph.D. Email & Phone Number

Irvine, California, Us

www.nullspaceinc.comLeading an engineering software development company.

Toronto, Ontario, Ca

Start-up Accelerator

https://www.mashavpetrova.com/As a fractional Chief Marketing Officer, I become a valued partner to your executive team, board of directors, and advisors. I specialize in working with B2B technology and healthcare start-us (post series A) and private equity-owned companies with complex product and service offerings, as a part-time CMO. I work with your current marketing teams, or build out new teams, to deliver any combination of the following:Marketing StrategyBrand DevelopmentProduct MarketingPress / Public RelationsSocial MediaAdvertisingSales Enablement / Demand GenerationFor more information:https://www.mashavpetrova.com/

Yorba Linda, Ca, Us

Providing strategic advice to a start-up through a period of rapid growth and fundraising.

Laguna Hills, Ca, Us

• Developed and implemented marketing strategy and built a marketing team from scratch including digital marketing, branding, public relations, creative, and advertising functions • Lead a complete re-brand for a healthcare brand providing Continuity of Care for seniors, including Home Health, and Hospice, as well as two sub-brands for Home Care and Residential Care business units• Developed and implemented a demand-generation strategy for driving revenue• Unified messaging throughout 5 siloed business units, which have been functioning as independent companies for 8 years

La Jolla, California, Us

Redwood City, California, Us

- Ran global marketing and communications at a SaaS engineering software start-up funded by Intel Capital and Google Gradient Ventures, with a focus on driving revenue and brand recognition for the company- Hired a marketing team that launched a new corporate website, new monthly webinar series, and developed the PR strategy

Canonsburg, Pa, Us

- Developed and executed marketing plan and go-to-market strategy for a new Additive Manufacturing line of software products for a global engineering software company with annual revenue of $1.1 billion- Led marketing integration of an Additive Manufacturing software start-up, after acquisition - Developed messaging, positioning, and marketing plan for a new software product line for simulation of - Additive Manufacturing processes - Created sales enablement materials and trained a global sales team on competitive advantages and unique sales proposition

Newport Beach, Ca, Us

- Managed corporate MARCOM, creative, product marketing, and America’s field teams for a global company with annual revenues of $225 million- Developed a marketing plan to grow OEM market share, managed a global marketing budget and global product release planning for 15+ product lines - Championed strategy for new market segment penetration (Additive Manufacturing) that resulted in significant new product pipeline growth - Initiated a data-driven field-marketing program and created a customer-facing product marketing teamOversaw marketing integration of several acquired companies

- Directed all aspects of the business providing business and product development solutions to hi-tech industries.- Submitted 3 SBIR grant proposals to NSF and Department of Education, in collaboration with Cambridge University Press, for development of an educational video game for engineering college students- Developed Biopolymer program curriculum and go-to-marketing strategy for the American Chemical Society resulting in approval of $200K of additional funding for the program

San Diego, Ca, Us

- Primary applications engineer for an engineering software company with ~$4 million in annual gross revenue- Identified new product possibilities, collaborated with engineering team and created marketing campaigns for clients such as General Electric, Shell Global, Toyo Electron, DuPont and Solar Turbines - Worked cross-functionally as a liaison between marketing, product development and customer support- Was the Technical Support Coordinator responsible for timely deliveries of technical responses to all customers, and coordinating alpha and beta software testing- Demoed Chemkin, KINetics, Energico and Model Fuels Consortium software tools to investors, distributors and customers- Wrote white papers, success stories, training brochures and created webinars that increased sales and enhanced customer understanding of complex product features - Developed/taught courses to customers and distributors in the USA, Canada, China, Japan and Germany

San Diego, Ca, Us

- Developed complex software tools for automotive, aerospace and microelectronics industries- Created chemical mechanisms and related software algorithms aimed at increasing efficiency of various combustion-based processes for major automotive, aerospace, gas turbine, and materials companies

Oakland, California, Us

Conducted thesis research in identifying detailed and reduced chemical-kinetic mechanisms for autoignition and detonation of hydrocarbon fuels using multiple numerical methodologies including engineering simulation, Computer-aided Engineering (CAE), and Finite Element Analysis (FEA).

Ph.D., Aerospace Engineering

Bs, Mechanical Engineering