Mashhour Pharaon Email & Phone Number

Dubai, United Arab Emirates

Al-Riyadh Governorate, Saudi Arabia

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Middle East

- Led and directed overall sales and marketing strategy for the B2C food and bakery product range of 11 SKUs to distributors across the Middle East, including the Saudi market.- Achieved breakthrough sales results as a team with 35% MS in 2 years across all retail channels despite fierce competition from three major operating mills in the United Arab Emirates (UAE).- Spearheaded the effort to penetrate new and challenging markets, including Africa and GCC. - Signed 3-year contracts with distributors in KSA / Bahrain / Qatar and Oman, leading to Grand Mills availability in all major retailers competing against local subsidized brands.- Ensured that the sales volumes, distribution, OOS, MS, shelf share, bakery production and pricing analysis matched the company's annual and 5 year strategic projections.- Presented actionable information regularly to both the CEO/CFO and EVP.- Transformed the flour business into a major contributor to net profit, and sustained growth year over year to achieve maximum utilization of the mills. - Engaged in systematic change management to inspire, lead and develop virtual and on-site sales teams.

Middle East

- Managed the sales, marketing and business development of lubricants across the UAE, Taiwan, New Zealand and 7 Pacific islands, driving success through local key account managers and virtual teams.- Built and nurtured sales relationships with through macro distributors in the UAE and other parts of the GCC and Middle East, growing the business by 40% in just 3 years.- Successfully turned around the performance of Shell Lubricants in Taiwan to profitability within the first six months of leadership by providing strategic guidance and support to the macro distributor team. - Developed 3-year strategies that closely aligned the plans of macro distributors with agreed-upon business targets.- Negotiated and finalized all major contracts with distributors and customers with a win-win focus - Led wide-ranging country conversion, change management and route-to-market projects across the UAE, Taiwan, New Zealand and Guam.

Dubai

- Managed the marketing and sales of lubricants in both the B2B and B2C segments in the UAE with full P&L accountability.- Increased unit margins by 214% in less than 24 months by implementing strategic pricing methods and balancing B2B and B2C customers to improve the bottom line.- Improved sales volumes from 19 million litres to 26 million litres in the first year of managing the lubricants business.- Initiated and functionalized branded quick lube stations and launched focused marketing campaigns, building significant brand awareness in the market.- Transformed the largest reseller of Shell in the UAE to a macro distributor of commercial and aviation lubes, exponentially increasing overall sales volumes.

Dubai

- Developed strategies based on company priorities and coordinated with Regional Sales Managers to map market needs and create the right mix of distribution channels to expand targeted brand recall and equity.- Successfully managed campaigns for the launch of new products and upgrades – Veet and Vanish – in the primary markets, achieving significant targeted volume growths.- Conducted market audits and generated innovative ideas and challenges for field sales, account managers and marketing to retain the company’s market share and volumes in competitive markets.- Evaluated the effectiveness of promotional campaigns based on 4Ps – placement, presence, promotion and pricing – and fine-tuned strategies to achieve targeted results for diverse brands and categories.- Reduced the expenditure on point of sales material (POSM) by 40% by closely monitoring production and alternative sourcing.

Middle East

- Identified new products in the basket of Kraft worldwide for introduction to the GCC and Levant markets, adhering to all local and Kraft Foods International compliance standards and catering to local food preferences.- Led the successful launch of several new brands and categories in the Middle Eastern market.- Coordinated with different functional groups focused on exports. Addressed the challenging mix of logistics, pricing, marketing programs, budgets and business support, while also developing the right packaging and promotion policies for each market in line with brand equity.

Dubai

- Worked closely with distributors and top retailers to improve the in-store visibility of P&G products and drive sales by providing a superior point of sales (POS) customer experience.- Led in-store innovations for key accounts in the Gulf Region by customizing point of sales material (POSM) and installing in-store theatres to promote differentiation, branding and brand equity.- Developed the first ever baby care solution centre in the Middle East, boosting the baby care business by 40% in the first 6 months. - Integrated extensive data inputs generated by shopper research analysis, shelf analysis, category analysis and adjacency studies to develop category management policies and coordinate with the agency developing the material and floor layout to ensure high-impact visual merchandising.- Completely revamped the hair care, personal care and baby care segments through category management and innovative concepts designed to increase the profitability of each customer and drive a distinct competitive advantage.- Turned around negative business sentiment by creating a "friendly product" campaign in Bahrain that led to a complete turnaround in sales within a politically sensitive environment.

Saudi Arabia

- Managed the sales and distribution of 2 high-profile branches – Jeddah and Yanbu .- Achieved 20% increase in sales volumes in the first 6 months by devising and implementing innovative and attractive promotional schemes to the wholesale channel.- Motivated sales personnel in achieving individual targets by establishing an effective rewards and incentives program, which led to the a significant increase in volumes.- Redesigned the organizational structure by studying the distribution patterns and customer volumes and reduced the number of section managers from 11 to 7.

Jeddah

Bachelor’S Degree, Business Administration And Management, General

Program located in Dubai, UAE

Diploma, Hotel And Tourism Management

Diploma, Business/Commerce, General

High School Diploma, High School