Mashhour Pharaon Email and Phone Number
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Passionate about creating innovative commercial strategies that create sustainable business growth focused on shareholder value creation including providing products and services the customer needs or wants.I am actively seeking and opportunity with a commercial / business strategy scope. I am fluent in Arabic, German and English while having a working knowledge of French, have over 20 years’ experience in the areas of Business Development, Profit & Loss Management, Creating Brand Recognition, Sales & Marketing, Transformation Management, Business Turnaround and Commercial Management for organisations like Agthia Group PJSC, Royal Dutch Shell - Lubricants, Reckitt Benckiser, Kraft Heinz Company and Procter & Gamble.Passionate about creating innovative commercial strategies that create sustainable business growth focused on shareholder value creation including providing products and services the customer needs or wants.I have extensive experience creating strategies which result in increased business performance within the GCC and Middle East region. As a Saudi National I strive to promote regional economic growth creating a place for all nationalities to thrive in the region.My approach to projects is practical and analytical while pushing the organisation to create innovative challenging strategies which will grow the business and the members of the team to work hard, effective and with brand loyalty.My areas of specialization encompass: • Business development and revenue growth• Distribution sales and expansion• Strategic business development and planning • Meeting P&L and profitability KPIs • Branding, promotion and campaign development and execution• Virtual and onsite sales team turnarounds• People & change management, visionary leadershipIndustries and sectors in the Saudi, UAE and Middle East markets include:• Food, bakery and beverage• Fast-Moving Consumer Goods (FCMG) and Consumer Package Goods (CPG)• Household goods• Baby care / feminine care products• Snack, sweets and candy lines• Beauty & wellness products• Oil & Gas industry products• Commodities
Rpx Merchandising Services - Retail Performance Excellence Llc
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General ManagerRpx Merchandising Services - Retail Performance Excellence Llc Dec 2020 - PresentDubai, United Arab Emirates
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Co-FounderKlug Educational Toys & Play Dec 2016 - Feb 2020Dubai, United Arab Emirates -
FounderKlug Toys Fz Llc May 2018 - Jan 2020Dubai, United Arab Emirates
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Commercial Director | Head Of Sales - Grand Mills | Food And Bakery ProductsAgthia | Food | Consumer Goods | Household Goods | Bakery Goods Feb 2012 - Nov 2016Middle East- Led and directed overall sales and marketing strategy for the B2C food and bakery product range of 11 SKUs to distributors across the Middle East, including the Saudi market.- Achieved breakthrough sales results as a team with 35% MS in 2 years across all retail channels despite fierce competition from three major operating mills in the United Arab Emirates (UAE).- Spearheaded the effort to penetrate new and challenging markets, including Africa and GCC. - Signed 3-year contracts with distributors in KSA / Bahrain / Qatar and Oman, leading to Grand Mills availability in all major retailers competing against local subsidized brands.- Ensured that the sales volumes, distribution, OOS, MS, shelf share, bakery production and pricing analysis matched the company's annual and 5 year strategic projections.- Presented actionable information regularly to both the CEO/CFO and EVP.- Transformed the flour business into a major contributor to net profit, and sustained growth year over year to achieve maximum utilization of the mills. - Engaged in systematic change management to inspire, lead and develop virtual and on-site sales teams. -
Regional Sales Manager Shell Lubricants, Uae And Pacific BasinShell Markets Middle East | Shell Lubricants | Oil And Gas Industry Mar 2008 - Jan 2012Middle East- Managed the sales, marketing and business development of lubricants across the UAE, Taiwan, New Zealand and 7 Pacific islands, driving success through local key account managers and virtual teams.- Built and nurtured sales relationships with through macro distributors in the UAE and other parts of the GCC and Middle East, growing the business by 40% in just 3 years.- Successfully turned around the performance of Shell Lubricants in Taiwan to profitability within the first six months of leadership by providing strategic guidance and support to the macro distributor team. - Developed 3-year strategies that closely aligned the plans of macro distributors with agreed-upon business targets.- Negotiated and finalized all major contracts with distributors and customers with a win-win focus - Led wide-ranging country conversion, change management and route-to-market projects across the UAE, Taiwan, New Zealand and Guam. -
National Sales Manager, Lubricants, UaeShell Markets Middle East Apr 2007 - Mar 2008Dubai- Managed the marketing and sales of lubricants in both the B2B and B2C segments in the UAE with full P&L accountability.- Increased unit margins by 214% in less than 24 months by implementing strategic pricing methods and balancing B2B and B2C customers to improve the bottom line.- Improved sales volumes from 19 million litres to 26 million litres in the first year of managing the lubricants business.- Initiated and functionalized branded quick lube stations and launched focused marketing campaigns, building significant brand awareness in the market.- Transformed the largest reseller of Shell in the UAE to a macro distributor of commercial and aviation lubes, exponentially increasing overall sales volumes.
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Trade Marketing Manager, Mena And IranReckitt Benckiser Jan 2005 - Mar 2007Dubai- Developed strategies based on company priorities and coordinated with Regional Sales Managers to map market needs and create the right mix of distribution channels to expand targeted brand recall and equity.- Successfully managed campaigns for the launch of new products and upgrades – Veet and Vanish – in the primary markets, achieving significant targeted volume growths.- Conducted market audits and generated innovative ideas and challenges for field sales, account managers and marketing to retain the company’s market share and volumes in competitive markets.- Evaluated the effectiveness of promotional campaigns based on 4Ps – placement, presence, promotion and pricing – and fine-tuned strategies to achieve targeted results for diverse brands and categories.- Reduced the expenditure on point of sales material (POSM) by 40% by closely monitoring production and alternative sourcing. -
Business Development Manager, Gcc And LevantThe Kraft Heinz Company Jan 2004 - Dec 2004Middle East- Identified new products in the basket of Kraft worldwide for introduction to the GCC and Levant markets, adhering to all local and Kraft Foods International compliance standards and catering to local food preferences.- Led the successful launch of several new brands and categories in the Middle Eastern market.- Coordinated with different functional groups focused on exports. Addressed the challenging mix of logistics, pricing, marketing programs, budgets and business support, while also developing the right packaging and promotion policies for each market in line with brand equity. -
Regional In-Store Innovation Manager, GccProcter & Gamble Fz Jan 2002 - Jan 2004Dubai- Worked closely with distributors and top retailers to improve the in-store visibility of P&G products and drive sales by providing a superior point of sales (POS) customer experience.- Led in-store innovations for key accounts in the Gulf Region by customizing point of sales material (POSM) and installing in-store theatres to promote differentiation, branding and brand equity.- Developed the first ever baby care solution centre in the Middle East, boosting the baby care business by 40% in the first 6 months. - Integrated extensive data inputs generated by shopper research analysis, shelf analysis, category analysis and adjacency studies to develop category management policies and coordinate with the agency developing the material and floor layout to ensure high-impact visual merchandising.- Completely revamped the hair care, personal care and baby care segments through category management and innovative concepts designed to increase the profitability of each customer and drive a distinct competitive advantage.- Turned around negative business sentiment by creating a "friendly product" campaign in Bahrain that led to a complete turnaround in sales within a politically sensitive environment. -
Sales Unit ManagerProcter & Gamble | Ismail Ali Abudawood Trading Feb 1998 - Dec 2001Saudi Arabia- Managed the sales and distribution of 2 high-profile branches – Jeddah and Yanbu .- Achieved 20% increase in sales volumes in the first 6 months by devising and implementing innovative and attractive promotional schemes to the wholesale channel.- Motivated sales personnel in achieving individual targets by establishing an effective rewards and incentives program, which led to the a significant increase in volumes.- Redesigned the organizational structure by studying the distribution patterns and customer volumes and reduced the number of section managers from 11 to 7.
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Corporate Sales & Marketing ManagerHyatt Hotels Corporation Nov 1996 - Nov 1997Jeddah
Mashhour Pharaon Skills
Mashhour Pharaon Education Details
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Business Administration And Management, General -
Hotel And Tourism Management -
Ecole Benedict French Business School)Business/Commerce, General -
High School
Frequently Asked Questions about Mashhour Pharaon
What company does Mashhour Pharaon work for?
Mashhour Pharaon works for Rpx Merchandising Services - Retail Performance Excellence Llc
What is Mashhour Pharaon's role at the current company?
Mashhour Pharaon's current role is General Manager at Retail Performance Excellence LLC.
What is Mashhour Pharaon's email address?
Mashhour Pharaon's email address is ma****@****ail.com
What schools did Mashhour Pharaon attend?
Mashhour Pharaon attended University Of Leicester, Glion Institute Of Higher Education, Ecole Benedict French Business School), College Alpin Beau Soleil.
What skills is Mashhour Pharaon known for?
Mashhour Pharaon has skills like Strategy, Business Planning, Fmcg, Business Development, Management, Market Research, Trade Marketing, Analysis, Key Account Management, Negotiation, Business Strategy, Market Planning.
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